Abstract
This report is an in-depth look at the U.S. market for women' s intimate
apparel, estimated at $9.6 billion in 2007. In the past 20 years, lingerie has
blossomed from a commodity into a huge money-making segment of apparel
retailing, thanks in large part to lingerie retailing pioneer and marketing
machine Victoria' s Secret. Many merchants at major department stores and a
slew of catalogs, including Newport News and Spiegel, and e-commerce
businesses, including Figleaves.com and Barenecessities.com, are now cashing
in on the lingerie bonanza.
Even specialty stores that have never done lingerie in the past are developing
strong lingerie alliances, whether branded or private label. Other retailers,
recognizing that the lingerie market has higher profit margins than regular
apparel, are launching new lingerie lines and giving their older products a
makeover. Lingerie vendors are focusing more on their alliances with lingerie
specialty stores as compared to department stores.
This report analyzes the competitive landscape of the market, profiles the
major lingerie makers and retailers and discusses their key business
strategies. It also analyzes the major trends prevalent in the lingerie
market. The information contained in this study was compiled from both primary
and secondary research, including consultation with industry experts, on-site
inspections of major retail outlets, analysis of information from trade press,
apparel and organic-product trade associations, retail journals, marketer
publications and press releases, and other relevant sources. Sales figures are
based on a comprehensive evaluation of various current market estimates and
growth trends.
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