Abstract
The market for home organization products in the United States has grown at a
rapid pace over the last five years, exceeding the growth rate of most other
housewares categories. Driving this growth has been American consumers'
penchant for purchasing a great deal of gstuff,h which has led to
clutter-filled houses. And consumer clutter has led to the need for
organization and storage in nearly every room of homes, including the garage
(garage organization products are not covered in this report.)
While demand has been robust, the greatest impact on the market has been
higher costs for raw materials, which have influenced the market structure as
well as marketer strategies. The cost of plastic in particular has soared,
forcing some companies to cease operations or exit product categories, and
others to introduce non-plastic items such as soft-sided totes and containers.
The Home Organization Market in the U.S.: Containers, Shelving, Cabinets,
Drawers, Hanging Storage and Accessories contains comprehensive data on the
U.S. market for home organization products, including historical (2003-2007)
and forecast (2007-2012) retail sales data. It examines the trends impacting
the market, including the growth of niche items for specialty storage needs,
the influence of design and color, and the rise of the kitchen and laundry
room as the areas most needed to be organized after closets and garages.
The report also analyzes consumers' desire and need to organize their homes,
and examines reasons why this need will continue despite housing and economic
troubles. The report looks at the dynamics specific to mass and specialty
retailing - which is growing - who is performing best, what is selling through
each channel. The report also provides profiles of leading players in each
channel including Newell Rubbermaid, Sterilite, Iris USA, California Closets,
Closetmaid, Home Products International, Emerson Electric, and Elfa, which is
owned by the Container Store. New and interesting marketers are also
discussed, including Rev-A-Shelf, ITW Space Bag, Whitmor, Sauder Woodworking,
Starone Plastic and Muji.
Report Methodology
The information contained in this report was obtained from both primary and
secondary research. Primary research entailed consultation with industry
participants and on-site examination of retail venues. Secondary research
entailed gathering data from myriad business sources, including trade
publications and newsletters; articles in consumer business newspapers and
magazines; government data; information from industry and non-governmental
associations, annual reports, 10Ks, and other financial releases from public
companies; and other reports by Packaged Facts. Information on new product
introductions is derived primarily from reports in the trade press and online.
Analysis of consumer attitudes and demographics primarily derives from
secondary research and the Simmons Market Research Bureau.
How You Will Benefit from this Report
If you are in the home organization market or looking to enter, or if you' re a
supplier, retailer, or analyst this report is invaluable as it provides a
comprehensive package of information and insight about market, product,
consumer, and retail trends. You will gain a thorough understanding of the
current market for home organization products, as well as projected markets
and trends through 2012.
This report will help:
- Marketing Managers identify market opportunities and develop targeted
promotion plans.
- Research and development professionals stay on top of competitor
initiatives and explore demand for home organization products.
- Advertising agencies to develop messages and images that compel consumers
to purchase home organization products.
- Business development executives understand the dynamics of the market and
identify possible partnerships.
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
| 
View Cart
