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Market Research Report

Home Organization Products in the U.S.: Containers, Shelving, Cabinets, Drawers, Hanging Storage and Accessories

Published by Packaged Facts Contact us : +1-860-674-8796
Published 2008/12 Content info 152 pages
Product code PF78003
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Description TOC

Table of Contents

Chapter 1: Executive Summary

  • Scope of the Report
  • Methodology
  • Market Definition
  • Market Size and Growth
  • Historical sales trends
    • Table 1-1: U.S. Sales of Home Organization Products, 2003-2007
  • Market composition by product category
    • Figure 1-1: U.S. Retail Sales of Home Organization Products by Product Category, 2007
  • Factors Affecting Market Growth
    • Closets a Growth Driver
    • Design & Targeting Niches Help Drive Growth
    • The Multi-tasking Home
    • Crafting Drives Sales
    • Consumers Need Help Organizing
    • Increasing number of households
    • Figure 1-2: Number of U.S. Households, 2000-2007
    • The Housing Boom
    • Larger homes require more products to organization
    • Table 1-2: Median square feet of floor area, new one family houses 1985-2007
    • Table 1-3: Rooms in New One-Family Homes
    • Investing in the Home
    • Big Spenders
    • Self Storage Booms Because of Clutter
    • Lower Prices Encouraged Big Spending
    • Bulk Buying Takes Up Space
    • Raw Material Prices Impact Manufacturers
  • Projected Market Growth
    • Figure 1-3: Projected U.S. Sales of Home Organization Products, 2007-2012
  • The Marketers
  • Fragmented Market
    • Table 1-5: Leading Marketers, U.S. Home Organization Products 2007
  • Private Label & Store Brands Are Factors
  • Mergers, Acquisitions, Divestitures
  • Marketing and New Product Trends
  • Marketing practices and trends
  • Advertising and promotion practices and trends
    • Rubbermaid Focusing on Consumer
    • California Closets Introduces New Campaign
    • Slide-Lok Does Seasonal Promotions
    • Professional Promotion
    • Retailer circulars offer deals
    • Sweepstakes Entice Consumers
    • Back to School Good for Business
  • Product Trends
    • The Emotional Side of Organization
    • Private Label Store Brands
    • Targeting Niches Spurring Growth
    • Modularity for Changing Lifestyles
    • Separate Lines to Keep Kids Organized
    • Green and Eco-Friendly Trend Emerging
    • From Industrial to Home Decor
    • Tie-Ins and Licensing Deals
    • Made in the USA
  • Distribution and Sales
  • Distribution Channels
  • Market composition by retail channel
    • Figure 1-4: U.S. Retail Sales of Home Organization Products by Retail Channel, 2007
    • Table 1-6: U.S. Sales of Home Organization Products, 2007
    • Discount Stores
    • Specialty Stores
    • Home Centers and Hardware Stores
    • Other Outlets
  • The Consumer
  • Consumers Want Quality, Performance and Closets
    • Consumers Value Quality and Performance Most
    • Table 1-7: Most Important Factor When Purchasing Storage Products, 2008
    • Closet Storage Most In Demand
    • Table 1-8: Home Area Where Consumers Will Most Likely Use New Storage Containers, 2008
  • Consumers Likely To Buy Organization Products Despite Economy
  • Manufacturers Increasing Consumer Research Efforts
  • Listening to Women
    • Enormous Purchasing Power
    • She Wants to Eliminate Clutter
    • Builders Take gWomen-Centrich Approach
    • Do-It-Herself
  • Consumers Say They Want Green Products
    • Consumers Want But Don' t Often Buy Green
  • Organization Calms Consumers
  • Consumer Attitudes About Neatness
    • Agree a lot: I can' t bear untidiness
  • Empty Nest Cluttered Nest
    • Boomerangers Crowd the Nest
    • Sandwich Generation Has a Fuller House

Chapter 2: Market Size and Growth

  • Scope of the Report
  • Methodology
  • Market Definition
  • Historical sales trends
    • Table 2-1: U.S. Sales of Home Organization Products, 2003-2007
    • Home Organization Products About 7% of Housewares
    • Table 2-2: U.S. Retail Sales of Housewares, 2007
    • U.S. is Global Home Organization Products Leader
  • Market composition by product category
    • Figure 2-1: U.S. Retail Sales of Home Organization Products by Product Category, 2007
    • Containers
    • Shelving
    • Cabinets/Drawers/Modular Units
    • Hanging Storage
    • Accessories/other
  • Factors Affecting Market Growth
    • Closets a Growth Driver
    • Design & Targeting Niches Help Drive Growth
    • The Multi-tasking Home
    • Crafting Drives Sales
    • Table 2-3: Michaels Stores Sales, 2003-2007
    • Consumers Need Help Organizing
    • Increasing number of households
    • Figure 2-2: Number of U.S. Households, 2000-2007
    • The Housing Boom
    • Table 2-4: Percent of Home Ownership, 1990-2008
    • Table 2-5: Annual Existing Home Sales, 2002-2008
    • Table 2-6: Annual New Home Sales/Median Annual Sales Price, 1995-2008
    • Table 2-7: Annual Housing Starts - Single Family Homes, 2000-2008
    • Larger homes require more products to organization
    • Table 2-8: Median square feet of floor area, new one family houses, 1985-2007
    • Table 2-9: Rooms in New One-Family Homes, 2000 & 2007
    • Investing in the Home
    • Table 2-10: U.S. Average Annual Consumer Expenditures, 2006
    • Table 2-11: Annual Home Remodeling Expenditures, 1995-2008 ($ millions)
    • Table 2-12: Home Improvement Products Sales, 2000 & 2007 ($ billions)
    • Big Spenders
    • Table 2-13: Personal Income and Its Disposition, 2000-2008 ($ billions)
    • Figure 2-3: U.S. Quarterly Personal Consumption Expenditures and Gross Domestic Product, 2005-2008 ($ billion)
    • Self Storage Booms Because of Clutter
    • Lower Prices Encouraged Big Spending
    • Figure 2-4: Consumer Price Index (CPI) Department Store Durable Goods, Dec. 1998- Sept. 2008
    • Bulk Buying Takes Up Space
    • Table 2-14: Costco Fiscal Year Sales and Membership, 2002-2007
    • Raw Material Prices Impact Manufacturers
    • Figure 2-5: Producer Price Index (PPI) of Crude Petroleum, 2005-2008
    • Figure 2-6: Producer Price Index (PPI) of Plastics Material & Resins Manufacturing, 2004-2008
    • Figure 2-7: Producer Price Index (PPI) of Metals and Metal Products, 2005-2008
  • Projected Market Growth
    • Figure 2-8: Projected U.S. Sales of Home Organization Products, 2007-2012
    • Figure 2-9: Number of U.S. Households, 2007-2010

Chapter 3: The Marketers

  • Fragmented Market
    • Table 3-1: Leading Marketers, U.S. Home Organization Products, 2007
  • Private Label & Store Brands Are Factors
  • Mergers, Acquisitions, Divestitures
  • Competitive Profiles - Key Players
  • Emerson Electric Co.
    • Company Profile
    • Performance
    • Table 3-2: Emerson Electric Sales, 2005-2007 ($ billions)
    • Table 3-3: Emerson Electric Sales Composition, 2007
    • Product portfolio
    • Table 3-4: Emerson Electric Home Organization Products
    • Manufactures many of the same products as ClosetMaid
    • Strategy and Positioning
    • Distribution
    • Advertising and Promotion
    • Future Outlook
  • Sterilite
    • Company Profile
    • Performance
    • Product portfolio
    • Table 3-5: Sterilite Home Organization Products
    • Strategy and Positioning
    • Distribution
    • Future Outlook
  • Newell Rubbermaid Inc.
    • Company Profile
    • Performance
    • Table 3-6: Newell Rubbermaid' s Sales 2003-2007
    • Table 3-7: Newell Rubbermaid Sales Composition, 2007
    • Product portfolio
    • Table 3-8: Rubbermaid Home Organization Products
    • Strategy and Positioning
    • Distribution
    • Advertising and Promotion
    • Future Outlook
  • Home Products International
    • Company Profile
    • Performance
    • Product portfolio
    • Table 3-9: Home Products International Home Organization Products
    • Strategy and Positioning
    • Distribution
    • Advertising and Promotion
    • Future Outlook
  • California Closets
    • Company Profile
    • Performance
    • Product portfolio
    • Table 3-10: California Closets Home Organization Products
    • Strategy and Positioning
    • Distribution
    • Advertising and Promotion
    • Future Outlook
  • Elfa
    • Company Profile
    • Performance
    • Product portfolio
    • Table 3-11: Elfa Home Organization Products
    • Strategy and Positioning
    • Distribution
    • Advertising and Promotion
    • Future Outlook
  • Iris USA
    • Company Profile
    • Performance
    • Product portfolio
    • Table 3-12: Iris USA Home Organization Products
    • Strategy and Positioning
    • Distribution
    • Future Outlook
  • Gracious Living Industries
    • Company Profile
    • Product portfolio
    • Table 3-13: Gracious Living Home Organization Products
    • Distribution
  • ITW Space Bag
    • Company Profile
  • Space Bag
    • Product portfolio
    • Table 3-14: ITW Space Bag Home Organization Products
    • Distribution
    • Promotion
  • Schulte Corporation
    • Company Profile
    • Products
    • Table 3-15: Schulte Products
    • Distribution
    • Promotion
  • Rev-A-Shelf LLC
    • Company Profile
    • Products
    • Table 3-16: Rev-A-Shelf Products
    • Distribution
  • Myers Industries, Inc.
    • Company Profile
    • Table 3-17: Myers Industries Sales By Business Segment, 2007
    • Products
    • Table 3-18: Myers Industries Products
  • Whitmor
    • Company Profile
    • Products portfolio
    • Table 3-19: Whitmor Home Organization Products
  • Closet Complete
    • Company Profile
    • Table 3-20: Closet Complete Home Organization Products
  • John Louis Home
    • Company Profile
    • Products portfolio
    • Table 3-21: John Louis Home Organization Products
  • Sauder Woodworking
    • Company Profile
    • Products
    • Table 3-22: Sauder Woodworking Home Organization Products
    • Starone Plastic Corporation
    • Company Profile
    • Table 3-23: Starone Home Organization Products
    • Various styles and sizes of decorative bins and boxes

Chapter 4: Marketing and New Product Trends

  • Marketing practices and trends
  • Advertising and promotion practices and trends
    • Rubbermaid Focusing on Consumer
    • California Closets Introduces New Campaign
    • Slide-Lok Does Seasonal Promotions
    • Professional Promotion
    • Retailer circulars offer deals
    • Table 4-1: Feature Retail Circular Deals for Selected Home Organization Products
    • Sweepstakes Entice Consumers
    • Back to School Good for Business
    • The Emotional Side of Organization
  • Product Trends
    • Private Label Store Brands
    • Targeting Niches Spurring Growth
    • Modularity for Changing Lifestyles
    • Separate Lines to Keep Kids Organized
    • Green and Eco-Friendly Trend Emerging
    • From Industrial to Home Decor
    • Tie-Ins and Licensing Deals
    • Made in the USA
    • Table 4-2: Selected Home Organization Product Introductions

Chapter 5: Distribution and Sales

  • Distribution Channels
  • Market composition by retail channel
  • Figure 5-1: U.S. Retail Sales of Home Organization Products by Retail Channel, 2007
  • Table 5-1: U.S. Sales of Home Organization Products, 2007
    • Discount Stores
    • Specialty Stores
    • Home Centers and Hardware Stores
    • Other Outlets
  • Key and Interesting Retailers
    • The Container Store
    • Ikea
    • Target
    • Table 5-2: Target Sales Composition, 2007
    • Bed Bath & Beyond
    • Muji
    • Organize-It
    • Organize.com Inc.
    • Stacks and Stacks

Chapter 6: The Consumer

  • Consumers Want Quality, Performance and Closets
    • Consumers Value Quality and Performance Most
    • Table 6-1: Most Important Factor When Purchasing Storage Products, 2008
    • Closet Storage Most In Demand
    • Table 6-2: Home Area Where Consumers Will Most Likely Use New Storage Container, 2008
  • Consumers Likely To Buy Organization Products Despite Economy
  • Manufacturers Increasing Consumer Research Efforts
    • Rubbermaid' s gConsumer-Meaningful Brandsh
    • Whitney Design Focusing on Consumer Needs
    • Snapware Listens to Consumers and Retailers
  • Listening to Women
    • Enormous Purchasing Power
    • She Wants to Eliminate Clutter
    • Builders Take gWomen-Centrich Approach
    • Do-It-Herself
  • Consumers Say They Want Green Products
    • Consumers Want But Don' t Often Buy Green
  • Organization Calms Consumers
    • gStorage Crisish
    • California Closets' gSpace To Beh
    • In Control
  • Consumer Attitudes About Neatness
    • Agree a lot: I can' t bear untidiness
    • Agree a lot: I look for new ideas to improve home
    • Table 6-3: Consumer Attitudes on Neatness and Desire to Improve Home, 2008
  • Empty Nest Cluttered Nest
    • Empty Nesters Look to Downsize
    • Boomerangers Crowd the Nest
    • Sandwich Generation Has a Fuller House

Appendix: Addresses to Selected Marketers

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