Abstract
Meat is one of the most dynamic commodities in the United States today. This
is primarily due to the trend of adding value to livestock through organic,
grass-fed, free-range and other farm practices, as well as the growing trend
to brand customer-ready meat.
The Fresh Meat Market in the U.S.: Beef, Chicken, Pork, Turkey and Lamb in
Retail and Foodservice provides in-depth analysis of the five leading meat
categories - beef, chicken, lamb, pork and turkey - sold through retail and
foodservice channels.
Looking at total U.S. meat dollar sales, the data for 2007 to 2008 displays
the impact of the economy on meat purchases. From 2007 to 2008, chicken, often
considered the affordable meat, experienced a 6.7% increase in dollar sales,
while beef barely showed any growth. However beef is still the leader in a
$142 billion market.
For retail, market size (current and projected) and composition data are
provided for the five uncooked meat categories, as well as the numerous
value-added positionings in which they compete. Scanner data allows for brand
rankings and market share analysis. This report also examines the competitive
landscape throughout the foodservice channel: suppliers and distributors of
uncooked meat, branding trends, menu positionings and more.
Consumer usage data on meat, in general, and meat by category, as well as
consumer opinions towards branding and value-added positionings is included.
Other topics covered include regulatory, food safety, market drivers, trends
in new products and marketing trends.
The report also provides profiles of the following marketers and producers:
Tyson Foods, Inc., Cargill Meat Solutions, Smithfield Foods, Inc., JBS Swift &
Co., Sysco Corp., Pilgrim' s Pride Corp., OSI Group LLC, National Beef Packing
Co., LLC, Perdue Farms Inc., Hormel Foods Corp., along with several smaller
but notable players such as Agri Beef Co., LLC, Albert' s Organics,
Chátel Farms, Frontier Meats, and Tallgrass Beef Co.
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