The Fresh Meat Market in the U.S.: Beef, Chicken, Pork, Turkey and Lamb in Retail and Foodservice

Table of Contents

Chapter 1: Executive Summary

• The Products in This Report
• Retail
• Foodservice
• Items Beyond the Scope of This Report
• An Overview of Meat Packing and Packaging
• Case-Ready Packages
• Portion Control Packs
• The Trend in Branding
• Marketing Terms Used on Labels
• Who Regulates U.S. Meat?
• Standards for Meat Products
• Grades for Meat Products
• What' s on the Label?
• Making Meat Labeling Mandatory
• Mandatory Country-of-Origin Labeling Now in Effect
• The Market
• Total U.S. Meat Market Is Valued at $142.3 Billion in 2008
• Table 1-1: Total U.S. Meat Sales by Type, 2004-2008 (in billions of dollars)
• Retail Sales Dip in 2008
• Figure 1-1: Total U.S. Retail Meat Sales, 2004-2008 (in billions of dollars)
• Foodservice Dollar Sales Stay High Because of Price Increases
• Figure 1-2: Total U.S. Foodservice Meat Sales, 2004-2008 (in billions of dollars)
• Future Growth Is Slow and Steady
• Table 1-2: Projected Total U.S. Meat Sales by Type, 2008-2013 (in billions of dollars)
• Global Meat Trading
• Imports
• Figure 1-3: Global Imports of Major Meats, 2004-2009 (in million tons)
• Exports
• Figure 1-4: Global Exports of Major Meats, 2004-2009 (in million tons)
• U.S. Meat Exports
• Figure 1-5: U.S. Exports of Major Meats, 2004-2009 (in million tons)
• Figure 1-6: U.S. Exports of Major Meats, percent share, 2008 (preliminary by USDA)
• The Marketers
• Meat Marketer Overview
• Varied U.S. Marketers
• Acquisitions and Consolidations
• JBS Wants More U.S. Beef
• Meyer Natural Angus Gets Laura' s and Coleman
• Butterball Leaves ConAgra and Is Now a Joint Venture
• China Invests in U.S. Pork
• Flying the Coup
• Pilgrim' s Pride Feels Shame
• Tyson Wants to Grow
• Kosher Complications
• Top-10 U.S. Meat Marketers Based on 2007 Figures
• Table 1-3: Top-10 U.S. Meat Marketers, 2008
• The Retail Scene
• Shopping Options Are Plentiful
• Supermarkets and Mass Merchandisers Carry the Most Meat
• Conventional Supermarkets Are all About Meat
• Figure 1-7: Share of U.S. Retail Meat Sales, by channel, 2008
• Self-Serve Refrigerated Meat Case
• Figure 1-8: Share of U.S. Retail Self-Serve Refrigerated Meat Sales, by variety, 2008
• The Butcher Counter Is Mostly Seafood
• Figure 1-9: Share of U.S. Retail Butcher-Counter Refrigerated Meat Sales, by variety, 2008
• The Foodservice Channel
• Slow Times in Foodservice
• Where Foodservice Operators Get Their Meat
• Where Do the Distributors Get Their Meat?
• Meat Promotions and Cost-Savings Tactics
• The Consumer
• Consumer Overview
• USDA Consumption Data
• Per Capita Consumption Overview
• Table 1-4: U.S. Per Capita Consumption of Meat (boneless, trimmed), 1996-2006 (By variety, in pounds consumed per person)
• New Products and Trends
• Where Opportunities Exist
• Livestock and Processing Claims
• Branding
• Minimal Ingredient Addition
• Cut Variation
• Case-Ready Packaging
• Overview of New Product Trends

Chapter 2: The Products

• Key Points
• Products in This Report
• Scope of the Report
• Retail
• Foodservice
• Items Beyond the Scope of This Report
• Methodology
• Primary Research
• Secondary Research
• From Livestock to Meat
• What Is Livestock?
• Meat Categories
• Beef
• Figure 2-1: U.S. Beef Cuts
• Premium Varieties of Beef
• Chicken
• Lamb
• Figure 2-2: U.S. Lamb Cuts
• Pork
• Figure 2-3: U.S. Cuts of Pork
• Premium Varieties of Pork
• Turkey
• Livestock Marketing
• Supply Chain
• Figure 2-4: U.S. Meat Supply Chain
• Product Packaging and On-Pack Descriptors
• Meat Packing Plant - Politically Correct for Slaughterhouse
• Case-Ready Packages
• Lid-Sealed Trays
• An Ode to Overwrap
• Individual Servings for Portion Control
• The Trend in Branding
• Marketing Terms Used on Labels
• Basted, or Self-Basted
• Certified
• Certified Humane
• Cooking Instructions
• Enhanced
• Ethical
• Free Range or Free Roaming
• Fresh Poultry
• Grass-Fed
• Natural
• Naturally Raised
• Never Ever 3
• Organic
• Oven Ready
• Value-Added
• Applying Livestock Practices to Make Claims
• Regulatory Agencies
• Who Regulates U.S. Meat?
• Standards for Meat Products
• Grades for Meat Products
• Table 2-1: Beef Quality Grades
• Table 2-2: Lamb Quality Grades
• Pork Quality Grades
• Poultry Quality Grades
• What' s on the Label?
• From Voluntary to Mandatory
• Why the Change?
• More Proposed Ruling Specifics
• Country-of-Origin Labeling
• COOL Loop Holes
• A Walk Through Time
• Other Exemptions
• Costs Involved
• COOL' s Impact on the Canadian Meat Industry
• Canadians Are Not Taking the Changes Quietly
• Livestock Classifications Under COOL
• USDA Holds Hearing on Irradiation of Beef
• Heard at the Meeting
• USDA Scientists Help Improve Beef Safety
• There Will Be Change with USDA Leadership
• FDA Takes First Step in Approving Genetically Engineered Meat
• Clones vs. Genetically Engineered
• Consumer Groups Question Completeness
• Product Safety
• The Ins and Outs on Meat Recalls
• Identifying Adulterated and Misbranded Meat
• Three Classes of Recalls
• Largest Beef Recall in History
• AMI' s Statement
• USDA Beefs Up Efforts
• Recalls that End In Closure
• Lessons to Be Learned
• The Topps Scenario
• The Nebraska Beef Recall
• A Troublesome Past
• Whole Foods Goes Into Damage Control
• Are You Prepared for a Product Recall?
• Sampling of Meat Recalls
• Table 2-3: A Sampling of Meat Recalls, 2008
• Action Steps to Prevent Meat Recalls
• Traceability Is Necessary for Meat Safety
• Traceability Technological Advancements
• Making Inspection Reports Readily Available
• Naming Names

Chapter 3: The Market

• Key Points
• Total U.S. Meat Market Is Valued at $142.3 Billion
• On a Global Basis
• Pricier Meats Show Greatest Drop, While Chicken Booms
• Figure 3-1: Total U.S. Meat Sales, 2004-2008 (in billions of dollars)
• Figure 3-2: Total U.S. Meat Sales by Type, 2004-2008 (in billions of dollars)
• Table 3-1: Total U.S. Meat Sales by Type, 2004-2008 (in billions of dollars)
• Retail Sales Dip in 2008
• Figure 3-3: Total U.S. Retail Meat Sales, 2004-2008 (in billions of dollars)
• Figure 3-4: Total U.S. Retail Meat Sales by Type, 2004-2008 (in billions of dollars)
• Table 3-2: Total U.S. Retail Meat Sales by Type, 2004-2008 (in billions of dollars)
• Foodservice Dollar Sales Stay High Because of Price Increases
• Figure 3-5: Total U.S. Foodservice Meat Sales, 2004-2008 (in billions of dollars)
• Figure 3-6: Total U.S. Foodservice Meat Sales by Type, 2004-2008 (in billions of dollars)
• Table 3-3: Total U.S. Foodservice Meat Sales by Type, 2004-2008 (in billions of dollars)
• Market Composition
• Beef Is More than Half of All Meat Dollar Sales
• Table 3-4: Total U.S. Meat Sales by Type and Channel, 2008 (percent share)
• Figure 3-7: Total U.S. Meat Sales by Type, 2008 (percent share)
• Extra Data on Foodservice Beef and Chicken Sales
• Pork and Turkey Driven by Retail Sales; Chicken by Foodservice
• Figure 3-8: Total U.S. Retail Meat Sales by Type, 2008 (percent share)
• Figure 3-9: Total U.S. Foodservice Meat Sales by Type, 2008 (percent share)
• Share of Retail Merchandising Space
• Figure 3-10: Total U.S. Retail Share of the Self-Serve Refrigerated Case, 2008 (percent share)
• Butcher Counter Mostly Non-Meat
• Figure 3-11: Total U.S. Retail Share of the Butcher Counter, 2008 (percent share)
• A Closer Look at Refrigerated Retail Beef Sales
• Figure 3-12: Total U.S. Refrigerated Retail Beef Sales by Cut, 2008 (percent share)
• Chicken at Retail Is All About Breasts
• Figure 3-13: Total U.S. Refrigerated Retail Chicken Sales by Cut, 2008 (percent share)
• Pork at Retail is Mostly Chops
• Figure 3-14: Total U.S. Refrigerated Retail Pork Sales by Cut, 2008 (percent share)
• Gobbling Up Turkey
• Figure 3-15: Total U.S. Refrigerated Retail Turkey Sales by Cut, 2008 (percent share)
• Projected Growth
• Future Growth Is Slow and Steady
• Figure 3-16: Projected Total U.S. Meat Sales, 2009-2013 (in billions of dollars)
• Figure 3-17: Projected Total U.S. Meat Sales by Type, 2009-2013 (in billions of dollars)
• Table 3-5: Projected Total U.S. Meat Sales by Type, 2009-2013 (in billions of dollars)
• Retail Sales Will Be Strongest for Poultry
• Figure 3-18: Projected Total U.S. Retail Meat Sales, 2009-2013 (in billions of dollars)
• Figure 3-19: Projected Total U.S. Retail Meat Sales by Type, 2009-2013 (in billions of dollars)
• Table 3-6: Projected Total U.S. Retail Meat Sales by Type, 2009-2013 (in billions of dollars)
• Foodservice Dollar Sales Strong Due to Inflated Menu Prices
• Figure 3-20: Projected Total U.S. Foodservice Meat Sales, 2009-2013 (in billions of dollars)
• Figure 3-21: Projected Total U.S. Foodservice Meat Sales by Type, 2009-2013 (in billions of dollars)
• Table 3-7 :Projected Total U.S. Foodservice Meat Sales by Type, 2009-2013 (in billions of dollars)
• Imports and Exports: A Global Overview
• Global Imports
• Figure 3-22: Global Imports of Major Meats, 2004-2009 (in thousands of tons)
• Figure 3-23: Global Imports of Meat by Type, 2004-2009 (in thousands of tons)
• Table 3-8: Global Imports of Major Meats, by Type, 2004-2009 (in millions of tons)
• Global Exports
• Figure 3-24: Global Exports of Major Meats, 2004-2009 (in thousands of tons)
• Figure 3-25: Global Exports of Meat by Type, 2004-2009 (in thousands of tons)
• Table 3-9: Global Exports of Major Meats, by Type, 2004-2009 (in millions of tons)
• U.S. Meat Exports
• Figure 3-26: U.S. Exports of Major Meats, 2004-2009 (in thousands of tons)
• Figure 3-27: U.S. Exports of Meat, by Type, 2004-2009 (in thousands of tons)
• Table 3-10: U.S. Exports of Major Meats, by Type, 2004-2009 (in thousands of tons)
• Figure 3-28: U.S. Exports of Major Meats, 2004-2009 (percent share of global exports)
• Figure 3-29: U.S. Exports of Major Meats, by Type, 2004-2009 (percent share of global exports)
• Table 3-11: Global Exports of Major Meats, by Type, 2004-2009 (percent share of global exports)
• Figure 3-30: U.S. Exports of Major Meats, percent share, 2008 (preliminary by USDA) (percent)
• Figure 3-31: U.S. Exports of Beef and Veal, percent share, 2008 (preliminary by USDA) (percent)
• Figure 3-32: U.S. Exports of Pork, percent share, 2008 (preliminary by USDA) (percent)
• Figure 3-33: U.S. Exports of Poultry, percent share, 2008 (preliminary by USDA) (percent)
• Category-by-Category Export Overview
• Beef Export Forecast
• About the European Union Ban on Beef with Hormones
• Pork Export Forecast
• Poultry Export Forecast

Chapter 4: The Marketers

• Key Points
• Meat Marketer Overview
• Varied U.S. Marketers
• Threats Marketers Face
• Comments from Meat Authorities
• The American Lamb Board
• American Meat Institute
• National Cattlemen' s Beef Association
• National Chicken Council
• National Pork Board
• National Turkey Federation
• Financial Headliners
• Big Beef Shake-Up
• But . . . It Does Not Look Like the JBS Acquisition will Happen
• The Smithfield Deal Gets Done
• What if the JBS-National Beef Deal Ever Happens?
• Branded Beef Consolidations
• Turkey Consolidations
• Pork Processing Education
• Chicken Challenges
• Poultry Stock Plummets
• Growing Globally
• Kosher Complications
• Leading U.S. Meat Marketers
• Top-10 Based on 2007 Figures
• Table 4-1: Top-10 U.S. Meat Marketers, 2008
• And Then There Were Three
• Table 4-2: Top-Five U.S. Beef Marketers, 2008
• Could Three Become Two in Chicken?
• Table 4-3: Top-Three U.S. Chicken Marketers, 2008
• Moving Up in the Lamb Business
• Table 4-4: Top-Three U.S. Lamb Marketers, 2008
• Pork Practicalities
• Table 4-5: Top-Three U.S. Pork Marketers, 2008
• Thankful for the Turkey
• Table 4-6: Top-Three U.S. Turkey Marketers, 2008
• Marketers in FDM
• Refrigerated Brands Challenging to Track
• Table 4-7: IRI-Tracked Retail Sales of Refrigerated Meat, 2004-2008 (in millions of dollars)
• Small, Newer Players Show Double-Digit Growth
• Tyson Sales Data Extremely Misleading
• Frozen Sales Data Too Encompassing
• Table 4-8: IRI-Tracked Retail Sales of Frozen Meat, 2004-2008(in millions of dollars)
• Cargill Shines in the Freezer
• Innovative Burgers Are Flanders' Strength
• A Detailed Look at the Top 10
• Background on the Leaders
• Certified Angus Beef
• Competitive Profile: Tyson Foods, Inc., Springdale, Arkansas
• Company Overview
• Strategically Positioned for Success
• Update on Business Ventures
• Changes in Beef Business
• Converting By-Products Into High-Margin Initiatives
• Safety First
• Tyson Fresh Meats
• Vertically Integrated Chicken Business
• Beef and Pork Operations
• True Value Grid
• Getting to Number-One Gets Chronicled
• Tyson Today
• Don Tyson Speaks to the Press
• Immediate Acquisition Plans
• Brazil
• China
• India
• Exiting Canadian Beef Industry
• Labeling Controversy
• Investing in Research and Development
• Innovations Beyond Fresh Meat
• Environmental Upgrades
• New Wastewater Pre-Treatment Center
• Converting Animal Fat to Fuel
• No Matter Your Success, Be Prepared for a Product Recall
• Product Promotion
• Competitive Profile: Cargill Meat Solutions, Wichita, Kansas
• Company Overview
• Investing in the Branded Beef Business
• From Down Under
• For Hispanic Consumers
• Antibiotic-Free Pork
• Newly Branded Beef Value Cuts
• Case-Ready Ground Beef
• Environmental Certification
• Investment in Meat Science and Meat Tracking
• Value-Added Meat Acquisitions
• Competitive Profile: Smithfield Foods, Inc., Smithfield, Virginia
• Company Overview
• Growth Through Acquisitions and Joint Ventures
• Confirming its Financial Situation
• The Farmland Foods Connection
• Saying Good-Bye to Beef
• Activity Overseas
• Sara Lee European Meats
• Sealing the Deal in Spain a Few Days Later
• Delays in Romania
• COOL Labeling Plans in Place
• Competitive Profile: JBS Swift & Co., Greeley, Colorado
• Company Overview
• Becoming a Part of JBS
• Taking Over Smithfield Beef
• Competitive Profile: Sysco Corp., Houston, Texas
• Company Overview
• Most Meat Offerings Are Beef
• Certified-Sustainable Beef
• Competitive Profile: Pilgrim' s Pride Corp., Pittsburg, Texas
• Company Overview
• Commitment to Chicken
• Exiting Turkey Business
• Irony in the Making
• Pilgrim' s Financial Woes
• Here' s What' s Happening
• Closing Down Shop
• Competitive Profile: OSI Group LLC, Aurora, Illinois
• Company Overview
• Beyond Meat
• Competitive Profile: National Beef Packing Co., LLC, Kansas City, Missouri
• Company Overview
• Who is U.S. Premium Beef?
• Growth Through Acquisition
• How Did Farmland' s Beef End Up at National Beef?
• Expanding Westward
• Stop Right There: You Can' t Be Sold
• Competitive Profile: Perdue Farms Inc., Salisbury, Maryland
• Company Overview
• Many Divisions and Units
• Vertical Integration
• How Does Perdue Raise its Poultry?
• Protecting its Flocks
• Selective Breeding
• Investing in the Environment
• Competitive Profile: Hormel Foods Corp., Austin, Minnesota
• Company Overview
• Lowering Expectations for Fiscal 2008
• Culinary Arts
• New Plant in America' s Heartland
• Idea and Innovation Center in China
• A New Web Site for Jennie-O
• Committed to Hispanic Consumers
• Up and Comers
• Small Players, Big Plans
• Agri Beef Co., LLC, Boise, Idaho
• Albert' s Organics, Inc., Bridgeport, New Jersey
• Chátel Farms, a brand of FPL Food, LLC, Augusta, Georgia
• Frontier Meats, Fort Worth, Texas
• Tallgrass Beef Co., LLC, Sedan, Kansas
• Movers and Shakers
• Building a Name in Meat
• Meyer Natural Angus, Loveland, Colorado
• Creekstone Farms, Arkansas City, Kansas
• Foodcomm International, Palo Alto, California
• Maverick Ranch Natural Meat, Denver, Colorado
• Niman Ranch, Alameda, California

Chapter 5: Retail

• Key Points
• Retail Distribution Methods
• The Rising Cost of Fuel
• Economic Impact on Retailers
• The Retail Scene
• Shopping Options Are Plentiful
• Mass Merchandisers Carry the Most Items Overall
• Where Are Consumers Shopping for Groceries?
• How Do They Shop for Meat?
• Selecting a Primary Store
• Fewer Retailers Have Butchers Available for Fresh Meat to Order
• If Primary Store Is a Supermarket, Most Consumers Buy Their Meat There
• Reasons Why Supermarket Shoppers Have Gone to a Butcher Shop
• The Supercenter Shopper Does Not Always Buy Meat There
• Few Need a Butcher Shop
• Location for Overall Retail Meat Sales
• Table 5-1: Share of U.S. Retail Meat Sales, by channel, 2007-2008 (percent)
• Figure 5-1: Share of U.S. Retail Meat Sales, by channel, 2008 (percent)
• The Leading Retailers
• Getting Your Product in with the Leaders
• Table 5-2: Top-Five U.S. Supermarket Chains, dollar sales and number of stores, 2007 or fiscal 2008, depending on chain (in billions of dollars)
• Table 5-3: Top-Five U.S. Mass Merchandiser or Club Store Chains That Sell Meat, dollar sales and number of stores, 2007 or fiscal 2008, depending on chain (in billions of dollars)
• The Meat Department
• The Current Economy
• Beef
• Pork
• Poultry
• Discounted Meat Quality
• Meat Merchandising
• Retailers' Marketing and Promotion Programs
• Costco
• Price Chopper
• Publix GreenWise Market
• Stew Leonard' s
• Target
• Weis Markets
• Whole Foods
• Yoke' s Fresh Market
• Retailers Win When Their Meat Appeals to Ethnic Groups
• Food City
• R-Ranch
• Retail, Plus Mail Order
• Marketing a Private Line
• Mail Order and Farmers' Markets for Local Meats
• Composition
• A Peak at the Self-Serve Refrigerated Meat Case
• Figure 5-2: Share of U.S. Retail Self-Serve Refrigerated Meat Sales, by variety, 2008 (percent)
• The Butcher Counter Is Mostly Seafood
• Figure 5-3: Share of U.S. Retail Butcher-Counter Refrigerated Meat Sales, by variety, 2008 (percent)
• Comparative Pricing
• Meat Prices Vary Significantly by Retailer and Label Terms
• A Note on Aldi
• Value-Added: Marinated/Seasoned Meat
• Table 5-4: U.S. Retail Marinated/Seasoned Meat Prices, 2008 (price per pound)
• Beef
• Table 5-5: U.S. Retail Branded Beef Pricing Comparison, Jewel, 2008 (price per pound)
• Table 5-6: U.S. Retail Beef Pricing Comparison, branded vs. unbranded, Jewel, 2008 (price per pound)
• Angus Beef
• Table 5-7: U.S. Retail Angus Beef Pricing Comparison, Jewel vs. Strack & Van Til, 2008 (price per pound)
• Ground Beef
• Table 5-8: U.S. Retail Ground Beef Prices, 2008 (price per pound)
• Chicken
• Table 5-9: U.S. Retail Chicken Prices, boneless and skinless breasts, 2008 (price per pound)
• Table 5-10: U.S. Retail Chicken Prices, drumsticks, 2008 (price per pound)
• Table 5-11: U.S. Retail Chicken Prices, ground, 2008 (price per pound)
• Table 5-12: U.S. Retail Chicken Prices, whole, 2008 (price per pound)
• The Club Store Price Advantage
• Multi-Packs and Family-Size Products
• Table 5-13: Club Store vs. Supermarket Prices for Select Meat Products, 2008 (price per pound)
• Butcher Shop: Paulina Meat Market
• Table 5-14: U.S. Retail Beef Prices at Butcher, Paulina Meat Market, Prime vs. Select, 2008 (price per pound)

Chapter 6: Foodservice

• Key Points
• Status of the Foodservice Industry
• Calculating Restaurant Performance Index
• What the Future Holds
• Suggestions for Operators
• Operator Strategies
• General Restaurant Trends
• Eating Healthy
• Going Green
• Food To Go
• Ordering Options
• Distributors
• Where Foodservice Operators Get Their Meat
• Leading Distributors
• Table 6-1: Top-Five U.S. Foodservice Distributors, dollar sales, 2007 (in billions of dollars)
• Where Do the Distributors Get Their Meat?
• From the Cow: What Number-One Distributor Sysco Offers
• Beef
• Specialty Steaks
• Veal
• Sysco Offers Certified-Sustainable Beef
• Foodservice Chains
• Top-25 Restaurant Chains
• Table 6-2: Top-25 U.S. Restaurant Chains that Buy Raw Meat, Ranked by dollar sales, 2007 (in billions of dollars)
• Top-10 Contract Chains
• Table 6-3: Top-10 U.S. Contract Chains that Buy Raw Meat, dollar sales, 2007 (in billions of dollars)
• Aramark Is the Largest Contract Chain in the States
• Figure 6-1: U.S. Contract Chains that Buy Raw Meat, Percent share, 2007(percent)
• What' s Hot on Menus
• Internet Chef Survey
• Appetizers
• Table 6-4: Trends in Appetizers, By Chef Ranking, 2007 (percent)
• Table 6-5: Trends in Entree Salads, By Chef Ranking, 2007 (percent)
• Entrees/Main Dishes
• Table 6-6: Trends in Entrees/Main Dishes, By Chef Ranking, 2007 (percent)
• Ethnic Cuisine
• Table 6-7: Trends in Ethnic Cuisine, by Chef Ranking, 2007 (percent)
• Preparation Methods
• Table 6-8: Trends in Preparation Methods, By Chef Ranking, 2007 (percent)
• Particular Meat Usage Trends
• Angus and Kobe/Wagyu for Distinction
• Grass-Fed on the Menu
• Selling Ethical
• Selling Ethical Brands
• Figure 6-2: Chipotle Print Ad: "Our Taste in Meat Is Exceptional."
• Extreme Hamburgers Innovations
• Using the Whole Pig
• The Art of Butchery
• Turkey: Not Just for Thanksgiving
• Mixed Grills
• All-You-Can Eat Promotions

Chapter 7: The Consumer

• Key Points
• USDA Consumption Data
• Per Capita Consumption Overview
• Table 7-1: U.S. Per Capita Consumption of Meat (boneless, trimmed), By Variety, 1996-2006 (in pounds consumed per person)
• Simmons Consumer Survey
• Trends in Meat Usage
• Table 7-2: U.S. Households Using Meat in Past Six Months by Variety and Cut, 2004-2008 (percent)
• Who Favors and Resists Beef
• Hamburger
• Roasts, Steaks and Other Cuts
• Table 7-3: Household Demographics Indexed by Beef Cut, Index, 2008
• Consumer Attitudes and Opinions Towards Beef
• Table 7-4: Consumer Attitudes and Opinions that Favor or Resist Beef, By Cut, Index, 2008
• Who Favors and Resists Chicken
• Table 7-5: Demographics that Favor and Resist Chicken by Cut, Index, 2008
• Consumer Attitudes and Opinions Towards Chicken
• Table 7-6: Consumer Attitudes and Opinions that Favor and Resist Chicken by Cut, Index, 2008
• Who Favors and Resists Pork
• Table 7-7: Demographics that Favor and Resist Pork by Cut, Index, 2008
• Consumer Attitudes and Opinions Towards Pork
• Table 7-8: Consumer Attitudes and Opinions That Favor and Resist Pork by Cut, Index, 2008
• Who Favors and Resists Turkey
• Table 7-9: Demographics that Favor and Resist Turkey by Cut, Index, 2008
• Consumer Attitudes and Opinions Towards Turkey
• Table 7-10: Consumer Attitudes and Opinions that Favor and Resist Turkey by Cut, Index, 2008
• Who Favors and Resists Lamb and Veal
• Lamb
• Veal
• Table 7-11: Demographics that Favor and Resist Other Meat, Index, 2008
• Consumer Attitudes and Opinions Toward Lamb and Veal
• Table 7-12: Consumer Attitudes and Opinions that Favor and Resist Other Meat, Index, 2008
• More Consumer Meat Trends
• Looking at Meat Through Consumers' Eyes
• Nutritional Concerns Are High
• Opinions Regarding Nutrition Info on Meat Packaging
• How and Where Consumers Shop for Meat
• Shopping for the Best Price
• Full-Service vs. Butcher Counter
• Interest in Branding Increases
• The Power of Organic and Natural Meat
• The Organic Meat Consumer
• Organic Pricing
• Chicken Is the Most Popular Organic Meat
• General Organic Food Facts
• Organic in Foodservice
• Big Organic Research on Organic Shopping
• Table 7-13: U.S. Organic Meat and Poultry Buyers: Where They Shop for Organic Products, Percent share, 2008 (percent)
• What' s For Dinner?
• Amount and Frequency of Meat Purchases
• Factors Influencing Behavior
• Meat Leads as Indulgent Food, Especially in Foodservice
• Indulgence Is Foodservice Fare
• Proteins Top List of Indulgent Foods
• Price Does Matter
• Consumers Are More Likely to Indulge at Dinner Time
• Where Consumers Splurge on Indulgent Meats
• They Are Willing to Pay For It, Too . . . Just Not as Often
• Food Orders: What, When and Where
• The Hispanic Consumer
• Figure 7-1: Projected U.S. Population and Hispanic Population Growth, percent growth, 2005-2015 (percent)
• Hispanic Purchasing Power
• Hispanic Population Attitudes
• The Term Hispanic Is Not All-Encompassing
• National Origins Are Very Diverse, But Mexico Rules
• Figure 7-2: U.S. Hispanic Population Breakdown by Country of Origin, percent share, 2000 (percent)
• Who Are These "Other Hispanics" Coming to the United States?
• Flavor Preferences by Country of Origin
• The Hispanic Household
• Hispanic Eating Patterns
• Meat Preferences
• Simmons Hispanic Meat User Highlights
• Table 7-14: Hispanic Simmons Indices for Meat, by Variety and Cut, Index, 2008
• Lack of Consumer Awareness
• Opinions on Grass-Fed Beef
• Consumers on Food Safety
• Safe Food Preparation

Chapter 8: New Products and Trends

• Key Points
• Opportunities: Innovation Trends
• Trend: Livestock and Processing Claims
• Natural
• Organic
• Claims Meats Make
• Figure 8-1: Share of U.S. Retail Meat with a Natural Claim, percent share, 2008 (percent)
• Figure 8-2: Share of U.S. Retail Meat with an Organic Claim, percent share, 2008 (percent)
• Meat Varieties Making Claims
• Table 8-1: U.S. Retail Meat with a Natural Claim by Variety, percent share, 2007 vs. 2008 (percent)
• Figure 8-3: Share of U.S. Retail Meat with a Natural Claim, by Type, percent share, 2007 vs. 2008
• Table 8-2: U.S. Retail Meat with an Organic Claim by Type, percent share, 2007 vs. 2008 (percent)
• Figure 8-4: Share of U.S. Retail Meat with an Organic Claim by Type, percent share, 2007 vs. 2008 (percent)
• Trend: Branding
• Types of Brands
• Why Brand Meat?
• Brands Meats Make
• Table 8-3: U.S. Retail Meat Carrying a Brand by Brand Type, percent share, 2007 vs. 2008 (percent)
• Figure 8-5: Share of U.S. Retail Meat Carrying a Brand by Brand Type, percent share, 2008
• Meat Varieties that Brand
• Table 8-4: U.S. Retail Meat with a Brand by Type and Brand Type, percent share, 2007 vs. 2008 (percent)
• Figure 8-6: Share of U.S. Retail Meat with a Brand by Type and Brand Type, percent share, 2008 (percent)
• Trend: Minimal Ingredient Addition
• Enhanced
• Value-Added
• Figure 8-7: Share of U.S. Retail Meat with Minimal Ingredient Addition, percent share, 2008 (percent)
• Table 8-5: U.S. Retail Meat with Minimal Ingredient Addition by Ingredient Added, percent share, 2008 (percent)
• Figure 8-8: Share of U.S. Retail Meat with Minimal Ingredient Addition by Type of Meat and Ingredient, percent share, 2008 (percent)
• Figure 8-9: Share of U.S. Retail Meat with Minimal Ingredient Addition by Type, percent share, 2008 (percent)
• Value-Added Convenience
• Trend: Cut Variation
• Trend: Case-Ready Packaging
• Figure 8-10: Share of U.S. Retail Meat in Case-Ready Packaging, percent share, 2008 (percent)
• Figure 8-11: Share of U.S. Retail Meat in Case-Ready Packaging, by Variety, percent share, 2008 (percent)
• Portion Control
• How to Get Case Ready
• New Products
• Overview of New Product Trends
• Going for Local Livestock
• Adding More Value to Pork
• Air-Chilling Technology
• First to Use DNA TraceBack
• Cargill' s Meat Solutions
• Antibiotic-Free Pork
• Newly Branded Beef Value Cuts
• Case-Ready Ground Beef
• Figure 8-12: Meadowlands Farms Ground Beef
• Co-Branding Flavorful Additions
• More Flavorful Offerings
• New Roast Options
• Figure 8-13: Farmland Steamship Fresh Pork
• Nutrition Wise Pork
• Foodservice Convenience
• When Times Are Tough . . . You Can Still Order Meat
• Menuing Tools for Operators
• Best New Product Award
• All-Natural Chicken
• Sub Brands and New Products
• A New Look
• Innovations with Hispanic Flair
• Carniceria Hormel
• Figure 8-14: Carniceria Hormel
• Nuestro Rancho
• Rosa Mexicano
• Not-So Common Meats
• Retailers Grow Store Brand Offerings
• Supervalu' s Wild Harvest
• Figure 8-15: Wild Harvest Ground Beef
• Fresh & Easy - Fresh and Frozen Burgers
• Figure 8-16: Fresh & Easy Beef Patties
• H-E-B' s Value-Added Offerings
• Figure 8-17: H-E-B Seasoned Pork Tenderloin
• Raley' s Beefs Up Its Store Line
• Trader Joe' s Expands Meat Offerings
• Sam' s Choice Now Includes Angus
• No Name Grows Presence in Freezer
• Figure 8-18: No Name Steaks
• Trumping Up Beef
• Gourmet Burgers
• A Different Kind of Philly Beef
• Maverick Ranch Adds Variety
• Figure Figure 8-19: Backyard Grill
• Farmland Puts Pork Between the Bun
• Organic Beef Burger
• Vidalia Onion Burgers
• Figure 8-20: Vidalia Onion Bros. Burgers

Appendix: Industry Resources

• AssociationsBoards
• Government Departments
• Meat ProcessorsMarketers
• PublicationsWebsites