Abstract
The organic sector of the lawn and garden (L&G) market has experienced stellar
growth for several years now, even through 2008. Packaged Facts estimates that
the organic L&G sector reached $460 million in retail sales in 2008, a healthy
gain of 12% over 2007. But will this momentum come to a halt in the face of
economic crisis? This study examines past, current and future trends in
organic L&G and finds reasons to be optimistic. The organic sector, though
still small, has taken root, and significant indicators point to strong future
growth. In fact, one of these indicators is the worsening economy itself, as
the ongoing crisis could actually come to favor organics over synthetics.
This comprehensive study analyzes organic L&G trends from all perspectives. It
examines trends in products, highlighting popular and leading-edge
developments, and in marketing - focusing in on branding and competitive
activity. This study also looks at retail, consumer, professional, regulatory,
and regional trends, along with providing a history and explanation of organic
growing principles. Finally, estimates of current and projected organic L&G
sector size and growth are presented, complete with an evaluation of future
growth drivers.
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