Trends in Organic Lawn and Garden Products, 2nd Edition

Table of Contents

Chapter 1: Executive Summary

• Study Focus: L&G Supplies
• Current Market Performance
  • Table 1-1: Retail Sales of Organic L&G Products: Market Size and Growth, 2003-2008 (in millions of dollars and percent change)
• Market Projections
  • Table 1-2: Projected Sales of Organic L&G Products: 2009-2013 (in millions of dollars and percent change)
• Organic Growing Principles
  • Positive and Negative Principles
  • Positive Principle: Create Healthy Soil
  • Negative Principle: No Synthetics Allowed
• The Products
  • Compost
  • Organic Fertilizers
  • Many Types of Organic Fertilizer Ingredients
  • Bio-Stimulants
  • Pest Control: Natural/Organic Chemical Approaches
• The Marketers
  • Number, Size, and Types of Marketers
  • Conventional L&G Marketers in Organics
  • Chicken Manure: Major Competition Emerging
  • Possible Competitive Trajectories
• Product Trends
  • Fertilizer Blends
  • Newly Trendy F/GM Ingredients
  • Hybrid Fertilizers
  • Corn Gluten: An Organic Lawn Care Star
  • Neem
  • Bio-Controls
• General Trends
  • Organic L&G Gaining in Popularity
  • Consumer Statistics Show Gains
  • The National Mall Project
  • LCO Trends
  • Retail Trends
  • Garden Centers/Nurseries
  • Specialty Organic Stores

Chapter 2: Organic Lawn and Garden Overview

• Introduction
  • Parameters and Terms
  • Focus: L&G Supplies
  • Overlap with L&G Services
  • Description of Terms
    • Organic
    • Natural
    • Synthetic
• Organics vs. Synthetics
  • The Emerging Green Market
    • Table 2-1: Selected List of Emerging Green Markets: By Product Category and Type
  • Momentum and Obstacles
  • Paradigm Shift
  • The Organic Paradigm
  • The Synthetic Paradigm
  • Synthetic Paradigm Represents Old Philosophy
  • Conflicting Models: Biological vs. Mechanical
  • Soft vs. Hard Approaches
  • Organic vs. Synthetic Superiority Claims
  • Organic vs. Synthetic L&G Products
    • Table 2-2: Advantages and Disadvantages of Organic and Synthetic L&G Products
  • Dynamics of Disadvantages
• Organic Growing: Historical Background
  • Roots of the Organic Growing Paradigm
  • Organic Pioneers: Howard, Steiner, Rodale
  • The Environmental Movement
  • The "Back-to-the-Land" Movement
  • Baby Boomers and Health
  • Pesticides: A Brief History
• Organic Growing Principles
  • Positive and Negative Principles
  • Positive Principle: Create Healthy Soil
  • Negative Principle: No Synthetics Allowed
    • Disease Claims
  • Clashing Fertilizer Formulas: Feed the Plant or the Soil?
  • Clashing Pesticide Formulas: Negation or Negotiation?
  • Synthetic Critiques of Organic Principles
  • "A Chemical Is Just a Chemical"
  • Chemical Form Matters
  • Synthetics: Negative Analogies
  • Organics: Burdensome Requirements
  • Organic Testimonials
  • Emerging Organic Benefits
  • Pricing Equilibrium
  • Supply Benefits
  • Numerous Other Benefits

Chapter 3: The Products

• Overview
  • Note on Nutrients
  • Forms/Packaging
• The Products: F/GM Ingredients
  • Compost
    • Compost Benefits
    • Compost Ingredients
    • Table 3-1: Recommended Compost Materials
    • Compost Accelerators
  • Organic Fertilizers
  • The Traditional Organic Fertilizer: Manure
    • Table 3-2: Types of Fertilizer Manure
    • Focus: Guano
  • Many Types of Organic Fertilizer Ingredients
    • Table 3-3: Selected Natural/Organic Fertilizer Ingredients
    • Focus on Select Fertilizer Ingredients
  • Soil Amendments
    • Focus: Greensand
  • Soil Conditioners
  • Bio-Stimulants
    • Focus: Humates
  • Hydroponic/Aeroponic Nutrients
• The Products: Pesticide Ingredients
  • Natural Pest Control: Physical Approaches
  • Natural/Organic Chemical Approaches
  • Organic Pesticide Ingredients
    • Table 3-4: Organic Pesticide Ingredients: By Product Type
  • High-Tech Organic Pesticides
  • IPM vs. Organic Pest Control

Chapter 4: General Trends

• Overview
  • Organic L&G Gaining in Popularity
  • But More Education, Promotion Needed
  • Consumer Statistics Show Gains
• Organic Lawn Care Trends
  • Consumers: Greater Product Availability
  • Professionals: Gaining Ground
  • The National Mall Project
  • Other Lawn Demo Projects
  • Civic Efforts
• Organic Gardening and Farming Trends
  • Trend in Organic Gardens: No Groundswell Yet
  • Institutions Slow to Embrace Organics
  • New Community Networking Approach
  • Trends in Organic Farms
    • Farms in Rural Areas
    • Farms in Metro Areas
• Other General Trends
• Geographical Trends
  • National and State Trends
  • Local Trends
  • Canada Trends
  • U.S. Regions: Positive and Negative
  • The Northwest: Green Conscious
• Media/Promotion Trends
  • Still No Trade Journal or Association
  • Magazines
  • Newspapers
  • Organic L&G Celebrities
  • The Internet
  • Informal Promotional Network
  • Organic L&G Advocacy Groups
• Regulatory Trends
  • Loose Regulatory Authority
  • Authority Conflict: Preemption Laws
  • Loose Regulation Leads to Other Problems
  • OMRI as De Facto Regulator
  • Local Bans on Synthetics
  • Fertilizer Bans
  • Pesticide Bans
• LCO Trends
  • More LCOs in Organics
  • Table 4-1: Selected List of Natural/Organic Lawn Care Operators (2008)
  • Organic LCOs: Different Approaches
  • The Future of Organic LCOs
• Retail Trends
  • Expanding Organic Retail Presence
  • Home Centers
  • Garden Centers/Nurseries
  • Focus: Specialty Organic Stores
  • The Serious Northwest
  • Services and Events
  • Mainstream Expansion
  • Buying Groups
  • Hardware Stores
  • Food Stores
  • Internet Retailing
• Consumer Trends
  • Overview
  • Note on Simmons Market Research Bureau Data
  • Upscale/Mid-scale Split
  • Organic Insecticides Purchasers
  • Compost Purchasers
  • Table 4-2: Factors Favoring Purchase of Organic Insecticides and Compost: Index Scores (2008)
  • Magazine Preferences
  • Retail Contrast
  • Common Ground
  • More Dabblers
  • Great Potential
  • Horticulture Professionals

Chapter 5: Market Performance and Prospects

• Current Market Performance
  • Size and Growth
    • Table 5-1: Retail Sales of Organic L&G Products: Market Size and Growth, 2003-2008 (in millions of dollars and percent change)
  • F/GM vs. Pesticide Sales
• Factors in Future Growth
  • Positive Factors in a Negative Environment
  • Economic Factors: The Panic of 2008
    • Supply Disruptions Would Favor Organics
    • Price Structure Analysis
    • Positive Economics for Organics
  • Climate Change/Global Warming
    • Landmark Rodale Study on Carbon Sequestration
    • Other Studies Favor Organic L&G Climate Solutions
    • Organics Can Better Weather Climate Extremes
  • Age Demographics Positive
  • Cultural Factors Positive
  • Market Factors Positive
  • Negatives: Education and Labor
• Market Projections
  • Optimistic Outlook
    • Table 5-2: Projected Sales of Organic L&G Products: 2009-2013 (in millions of dollars and percent change)

Chapter 6: The Products

• Overview
  • Note on Nutrients
  • Forms/Packaging
• The Products: F/GM Ingredients
  • Compost
    • Compost Benefits
    • Compost Ingredients
    • Table 6-1: Recommended Compost Materials
    • Compost Accelerators
  • Organic Fertilizers
  • The Traditional Organic Fertilizer: Manure
    • Table 6-2: Types of Fertilizer Manure
    • Focus: Guano
  • Many Types of Organic Fertilizer Ingredients
    • Table 6-3: Selected Natural/Organic Fertilizer Ingredients
    • Focus on Select Fertilizer Ingredients
  • Soil Amendments
    • Focus: Greensand
  • Soil Conditioners
  • Bio-Stimulants
    • Focus: Humates
  • Hydroponic/Aeroponic Nutrients
• The Products: Pesticide Ingredients
  • Natural Pest Control: Physical Approaches
  • Natural/Organic Chemical Approaches
  • Organic Pesticide Ingredients
    • Table 6-4: Organic Pesticide Ingredients: By Product Type
  • High-Tech Organic Pesticides
  • IPM vs. Organic Pest Control

Chapter 7: Product Trends

• Trends: Fertilizers and Growth Media
  • Compost and Soil Products
    • Table 7-1: Selected Marketers of Compost
  • Organic Fertilizer Products
    • Table 7-2: Selected Marketers of Organic Compost
  • Fish-Based Products
    • Table 7-3: Selected Marketers of Fish-Based F/GM Products
  • Kelp/Seaweed Products
    • Table 7-4: Selected Marketers of Kelp/Seaweed Products
  • Mineral Products
    • Table 7-5: Selected Marketers of Mineral F/GM Products
  • Vermiculture Products
    • Table 7-6: Selected Marketers of Vermiculture-Based F/GM Products
  • Compost Tea
    • Table 7-7: Selected Marketers of Compost Tea
  • Microbial Products
    • Table 7-8: Selected Marketers of Microbial Products
  • Humates
    • Table 7-9: Selected Marketers of Humates
  • Coconut-Based Products
  • Guano Products
  • Chicken Manure: Major Competition Emerging
    • Focus: Cockadoodle Doo
    • Focus: Chickity Doo Doo
    • Focus: Organic Growing Systems
    • Possible Competitive Trajectories
  • Fertilizer Blends: Popular Trend
    • Critics of Blends
  • Newly Trendy F/GM Ingredients
    • Ascophyllum Nosodum
    • Fish Hydrolysate
    • Menefee Humates
    • Encapsulated Gypsum
    • Biochar ("Terra Preta")
  • Miscellaneous F/GM Trends
    • Hybrid Fertilizers
    • Botanical Extracts
    • Finished Compost
    • Organic Spikes
    • Organic Gardening Kits
    • Manure Planters
• Product Trends: Pesticides
  • Overview
    • Table 7-10: Selected Marketers of Organic Pesticides
  • Corn Gluten: An Organic Lawn Care Star
    • Corn Gluten Drawbacks
  • Bio-Controls: Emerging Popularity
    • Consumer Bio-Controls
    • IPM Bio-Controls
  • Nematode Products
  • Garlic Products
  • Vinegar
  • Limonene
  • Spinosad
  • Pesticidal Oils
  • Bacteria
  • Neem
    • Table 7-11: Selected Marketers of Neem Products
  • Karanja Oil

Appendix: Addresses of Selected Marketers