Abstract
The right handbag, belt, necktie, or scarf can provide the visual accent that
completes a new outfit -- or that makes over an old one. Yes, the $16.3
billion fashion accessories market is benefiting from the national economic
downturn, as consumers satisfy their craving to shop by picking up that cool
new silk handkerchief or winter hat, instead of a costlier dress or business
suit. But accessories inspire impulse and add-on purchases during better
times, too. The virtually unstoppable market will thus climb to $20.2 billion
by 2012. In this totally new Packaged Facts report, seven categories are
examined: bags, belts/small leather goods, gloves/mittens,
handkerchiefs/pocket squares, hats, scarves/shawls, and ties/other neckwear.
Sales patterns, and the business and societal trends that shape them, are
analyzed in depth. Detailed demographic data from Simmons Market Research
Bureau are presented, too.
Plus, our analysis of competition in this market includes case studies on:
Coach, Hermes, HSN, Jones Apparel Group, and Randa Accessories. We also
profile Three Marketers to Watch: New Era Cap, Vera Wang Bridal House, Ltd.,
and World of Good.
Report Methodology
Men' s and Women' s Fashion Accessories in the U.S.: Bags, Belts, Gloves, Hats,
Scarves, Ties and Handkerchiefs is based on information gathered from primary,
secondary, and syndicated sources. Primary research involves on-site study of
how accessories are sold through retail stores; Packaged Facts also consults
with industry executives. Secondary research involves the evaluation and
comparison of data from mountains of articles found in financial, marketing,
and retail publications, as well as corresponding websites. Company
literature, government agencies, and other sources also provided valuable
secondary data.
Stats on market revenues and growth trends were derived from all publicly
available data on the fashion accessories marketplace, be they quantitative or
qualitative, factoring in a broad range of societal and economic trends to
shape the most accurate possible view of sales progress.
Analysis of consumers' purchase and use of accessories is based on semi-annual
surveys by Simmons Market Research Bureau, Inc., one of the leading compilers
of demographic data in the United States. Topical data on consumers'
purchasing habits are provided by BIGresearch LLC, which conducts monthly
online surveys.
The Bottom Line: What Your Company Really Gets...
With Men' s and Women' s Fashion Accessories in the U.S., you and your marketing
team will gain a comprehensive overview of the ins and outs of the accessories
business. Most importantly, the report anchors accessories in the broader
fashion world and societal contexts, as well as in the rapidly transforming
retail scene. Such valuable qualitative perspective is supported with
extensive hard data presented in well-organized tables and charts.
How Your Company Will Benefit from This Report...
If your company is already an established player in fashion accessories, this
report is bound to freshen and strengthen your marketing plan. If your company
is newly targeting the accessories consumer, then this report is a great intro
to the accessories marketplace, and thus a launching pad for a successful
venture.
| 
View Cart
