Report: Men's and Women's Fashion Accessories in the U.S.: Bags, Belts, Gloves, Hats, Scarves, Ties and Handkerchiefs TOC

Chapter 1 Executive Summary

Highlights
Introduction
- Market Parameters
- Terms Used: A Glossary
- Apparel versus Clothing
- Better versus Bridge
- Carbon Footprint
- Couture Collections versus Diffusion Lines
- Direct
- Ethnic
- Fair Trade
- Green
- Market versus Category versus Segment
- Mass
- SKU
- Specialty
- Supermarket, Chain Drugstore, Mass Merchandiser
- Sustainable (also, Renewable)
- Methodology
The Products
- Seven Fashion Accessories Categories
- Bags
- Belts and Small Leather Goods
- Gloves and Mittens
- Handkerchiefs and Pocket Squares
- Hats
- Scarves and Shawls
- Ties and Other Neckwear
- Accessories a Component of the Wider Apparel Market
- Specialty Niches and Specialty Outlets
- Size Systems
- Belts
- Gloves
- Hats
- Intuitive
- Table 1-1 Hat Sizes, According to Five Size-Systems
Summary of Report
- Seven Fashion Accessories Categories
- Fashion Accessories Market Surpasses $16.3 Billion in 2008
- Steady Rise Foreseen, to $20.2 Billion in 2012
- Table 1-2 U.S. Retail Dollar Sales of Fashion Accessories, 2004-2012 (In Millions)
- Bags Account for a Third of Accessories Sales
- Men Account for Surprisingly Notable Shares of Accessories Retail Dollars...
- Table 1-3 Share of U.S. Retail Dollar Sales of Fashion Accessories, by Seven Product Categories, and by Gender That Is Purchasing, 2004-2008 (In Millions)
- America' s Taste Has Been Upscaled
- Basic-Need Items, Splurge and Impulse Factors, and Lean Economic Times
- Fashion Accessories versus Electronic Accessories
- Weather Events and Conditions a Key Factor in Growth
- Hard to Identify True Marketers in Maze of Licensing, Distribution Deals
- Product Trend: Bags and More Bags
- Product Trend: Luxury Accessories Intros Continue
- Product Trend:
- Product Trend: New Green-Minded/Eco-Friendly Products
- The Consumer: Ladies' Handbags, Men' s Belts Are Most Widely
- Purchased Accessories
- Table 1-4 Numbers of U.S. Adult Purchasers of Fashion Accessories, by Product Type, 2008 (In Thousands)
- Table 1-4 [continued] Numbers of U.S. Adult Purchasers of Fashion Accessories, by Product Type, 2008 (In Thousands)

Chapter 2 Trends and Opportunities

Highlights
Trends and Opportunities
- Choose to Emphasize Accessories
- America' s Tastes Have Upscaled -- Forever
- Admit It: Hip-Hoppers Are a Huge Audience
- Bag and Tie Categories Thriving
- Evolve the Bag!
- Consumers Need Accessories Education
- Men Understand Accessories as Gifts
- Tactic: Designer Accessories for Less
- Some Potential in Green and Fair Trade Practices

Chapter 3 The Market

Highlights
Market Size and Growth
- Fashion Accessories Market Surpasses $16.3 Billion in 2008
- Bags Category Rides Status Wave to $5.9 Billion
- Belts/Small Leather Items Approach $3.5 Billion
- Gloves/Mittens, in Warming Climate, Slog On to $856 Million
- Handkerchiefs/Pocket Squares Push to $71 Million
- Hat Category Breaks $2.2 Billion Mark
- Baseball Cap Craze Pumps Segment to $410 Million.
- Scarves/Shawls Also Find Weather Warm, Slide to $521 Million
- Ties Thrive in Hard Economic Times, Build to $3.3 Billion
- Table 3-1 U.S. Retail Dollar Sales of Fashion Accessories, by Seven Product Categories, 2004-2008 (In Millions)
- Bags Account for a Third of Accessories Sales
- Men Account for Surprising Shares of Accessories Retail Dollars...
- Table 3-2 Share of U.S. Retail Dollar Sales of Fashion Accessories, by Seven Product Categories, and by Gender That Is Purchasing, 2004-2008 (In Millions)
- Department Stores Dominate Accessories Sales by Retail Channel
- Table 3-3 Share of Retail Dollar Sales of Fashion Accessories, by Retail Channel, 2008 (In Millions)
Imports and Exports
- Accessories Imports Valued at Over $5.9 Billion in 2007
- Exports Valued at $429.1 Million
- Table 3-3a Value of U.S. Imports and Exports of Fashion Accessories, by Seven Product Categories, 2006-2007 (In Thousands)
Context
- U.S. Apparel and Accessories Market = $83.2 Billion
- Sources Disagree on Market Definition, Thus Accessories Sales Estimates Vary
- Luxury Apparel and Accessories World Market $58.0 Billion, Worldwide
- Factors in Future Growth
- America' s Taste Has Been Upscaled
- Shifting Demos Have Potential to Pump Accessories Sales, Too
- Boomers Still a Force
- Wow! Gen-Xers Are Grandparents!
- Teens/Tweens, and Accessories versus Cellphone Bills
- Table 3-4 Projected U.S. Population, by Age Bracket, 2008-2014* (In Thousands)
- Potential in Dressing Americans According to Season
- The Fad Factor: Following the Followers of Fashion
- Basic-Need Items, Splurge and Impulse Factors, and Lean Economic
- Times
- Fashion Accessories versus Electronic Accessories
- Weather Events and Conditions
Projected Sales
- Fashion Accessories Foreseen in Steady Rise to $20.2
- Billion in 2012
- Bullish Bags Category to Push to $8.2 Billion
- Belts/Small Leather Goods to Struggle to $3.8 Billion
- Gloves/Mittens Also Struggle, to $973 Million
- Handkerchiefs/Pocket Squares in Slow Rise to $80 Million
- Hats to Post Fair Growth to $2.6 Billion
- Scarves/Shawls Expected to Stagnate Their Way to $554 Million
- Ties/Other Neckwear to Shoot Past $4.0 Billion Mark
- Table 3-5 Projected U.S. Retail Dollar Sales of Fashion Accessories, by Seven Product Categories, 2008-2012 (In Millions)

Chapter 4 The Marketers

Highlights
The Marketers
Hard to Identify True Marketers in Maze of Licensing, Distribution Deals
- Marketer-Retailers and Retailer-Marketers
- Specialists versus Generalists/Types of Firms Involved
- Foreign Participation and Fair Trade
- Table of Marketers and Brands
- Table 4-1 Selected Fashion Accessories Marketers and Their Brands, by Audience Served, 2008
Marketer Rankings
- For Fashion Accessories Biz, Few Reliable Share Data Are Available
- Jones and Liz Claiborne Have Biggest Stables of Recognized Brands
- Limited Brands, Inc., Liberty Interactive Group, L.L. Bean Among Rulers of Direct
- In Luxe Bags, Coach and LVMH Are U.S. and Euro Giants
- Buxton the Leader in Value-Tier Wallets
- Randa -- Necktie King
- Key Marketers Are Profiled...
The Competitive Situation
- Overview: Economy Pressures Competition,
- Yet Opportunities Exist
- Examples of Key Deals
- Eight Marketers Profiled
- Competitive Profile: Coach, Inc
- Phenomenal Growth to $3.2 Billion in FY2008
- Coach as American as the Baseball Glove
- Coach Consults Consumers
- Coach the Retailer
Competitive Profile: Hermes International SA
- Total Revenues of Sales Estimated at € 1.6 Billion
- Hermes' Limited-Distribution, High-Profile Strategy
- Hermes Ups Stake in Gaultier to 45%
- Competitive Profile: HSN, Inc. (Home Shopping Network)
- Net Sales of About $3.0 Billion
- A Long History, a New Beginning
- Other HSN Brands
Competitive Profile: Jones Apparel Group
- Net Sales of $3.8 Billion in 2007
- Outlook for 2008 Is Mixed, Dependent on Holiday Season
- One of World' s Largest Apparel Firms Positions Itself Broadly
- JAG a Key U.S. Apparel and Accessories Retailer
- Other JAG Apparel Brands
Competitive Profile: Randa Accessories
- Private Randa Discloses Sales of More Than $400 Million
- At Once a Marketer and All-Services Contract Manufacturer
- Randa an Avid Acquirer and Globalist
Three Marketers to Watch
- A Hat-Maker, a Bridal Outfitter, and a Fair-Trader
Vera Wang Bridal House, Ltd
World of Good, Inc
Marketing and Product Trends
- Bags and More Bags
- Luxury Accessories Intros Continue
- New Green-Minded/Eco-Friendly Products
- Table 4-2 Selected New Introductions of Fashion Accessories, 2007-2008
Consumer Advertising Positioning
- The Simple Beauty Shot Dominates
- But Lower-End Approaches Survive
- Accessories Touted Within Ads for Clothing
- Celebrities, Hired or Spotted
- Use of Product Placement in Entertainment and Print Media
- Sources of Ads
- Consumer Promotions
- Discounts and Free Shipping
- From Batman to Some High-Profile Tie-Ins
- Free Merchandise
Key Accessories Trade Shows
- MAGIC Marketplace
- Accessories the Show
- Material World and Technology Solutions

Chapter 5 Distribution and Retail

Highlights
Distribution
- Orders Taken Months Ahead
- Product Paths Mostly DSD and Direct Sales
- Vertical Integration Characterizes Apparel/Accessories Majors
- E-Tail Inventories Can Be Bigger Than Brick and Mortars
At the Retail Level
- Department Stores, Mass, Chain Specialty Stores Dominate
- Table 5-1 Share of Retail Dollar Sales of Fashion Accessories, by Retail Channel, 2008 (In Millions)
- Handbag Rentals
Retail Focus: Hip-Hop Accessories Retailers
- Neighborhood Storefronts, e-Tail -- and Wal-Mart
Retail Focus: Macy' s, Inc./Bloomingdale' s
- Sales of $26.3 Billion in 2007
- Women' s Accessories a Prime Component of Sales
- Outlook for 2008
- Top U.S. Department Store Operator Owns Macy' s,
- Bloomingdale' s
- Macy' s Private-Label Stable
- Bloomingdale' s Goes International

Chapter 6 The Consumer

Highlights
About Simmons Data
- What They Are...
- ...And How to Use Them
- The Survey' s Overall Gauge
Marketing Regions Defined
- Northeast
- East Central
- West Central
- Southeast
- Southwest
- Pacific
- Table 6-1 Projections of Numbers of U.S. Adults, by Demographic Factor, 2008 (In Thousands)
Consumer Attitudes Relevant to Fashion Accessories Purchase
- Conservatism, Value Are Leading Fashion Orientations
- Table 6-2 Numbers of U.S. Adults Strongly Agreeing With 11 Statements of Attitude
- Concerning Fashion and Appearance, 2008 (Thousands of Adults, in Recent 12 Months)
The Purchaser of Women' s Fashion Accessories
- Almost 18.0 Million Buy Women' s Belts
- Women' s Belts Data Indicate Some Affluence in Purchaser-Base
- Nearly 17.9 Million Buy Women' s Gloves
- Women' s Glove Purchasers Tend More to Middle Age
- Table 6-3 Demographic Characteristics Most Favoring Purchase of Women' s Belts and Gloves, 2008 (Adults in Thousands, in Recent 12 Months)
- Handbags Have Largest Accessories Purchaser-Base: 54.1 Million1
- Women' s Handbag Purchasers Skew Affluent
- One in 20 Women Owns 100-Plus Handbags
- 15.6 Million Purchase Women' s Wallets
- Purchase of Women' s Wallets Encouraged by Affluence, Relative Youth
- Table 6-4 Demographic Characteristics Most Favoring Purchase of Women' s Handbags and Wallets, 2008 (Adults in Thousands, in Recent 12 Months)
- Table 6-4 Demographic Characteristics Most Favoring Purchase of Women' s Handbags and Wallets, 2008 (Adults in Thousands, in Recent 12 Months)
- Over 11.3 Million Buy Women' s Scarves
- For Women, Scarves Signal Youth and Freedom
- Table 6-5 Demographic Characteristics Most Favoring Purchase of Women' s Scarves, 2008 (Adults in Thousands, in Recent 12 Months)
The Purchaser of Men' s Fashion Accessories
- 39.5 Million Adults Buy Men' s Belts
- Straightforward Belt-Purchaser Data Indicates Affluence
- About 16.0 Million Buy Men' s Gloves
- Men' s Glove Purchasers Display Wider Age, Income Spans
- Table 6-6 Demographic Characteristics Most Favoring Purchase of Men' s Belts and Gloves, 2008 (Adults in Thousands, in Recent 12 Months)
- Over 24.6 Million Are Necktie Purchasers
- Necktie Data Skew to Greater Financial Security
- Almost 4.2 million -- Mostly Women -- Purchase Men' s Scarves
- For Men' s Scarf Purchasers, Details of Affluence Differ Slightly
- Men' s Wallet Purchaser-Base at 24.4 Million
- Men' s Wallet Profile Skews Affluent -- in Most Ways
- Table 6-8 Demographic Characteristics Most Favoring Purchase of Men' s Wallets, 2008 (Adults in Thousands, in Recent 12 Months)
The Purchaser of Hats/Baseball Caps Bearing Licensed Sports Team Logos
- Almost 21.6 Million Buy Hats/Baseball Caps with Licensed Sports Logos
- Purchase of Hats/Caps with Sports Logos: Skews to Men, Affluence, Presence of Kids
- Table 6-9 Demographic Characteristics Most Favoring Purchase of Hats and Baseball Caps with Licensed College or Professional Sports Team Logos, 2008 (Adults in Thousands, in Recent 12 Months)
- Table 6-9 Demographic Characteristics Most Favoring Purchase of Hats and Baseball Caps with Licensed College or Professional Sports Team Logos, 2008 (Adults in Thousands, in Recent 12 Months)
- Table 6-9 Demographic Characteristics Most Favoring Purchase of Hats and Baseball Caps with Licensed College or Professional Sports Team Logos, 2008 (Adults in Thousands, in Recent 12 Months)
- Background: College Teams, NFL Lead Popular Sports Licenses for Clothing
- Table 6-10 Numbers of Purchasers of Clothing Bearing Licensed College or Professional Sports Team Logos, 2008 (Adults in Thousands, in Recent 12 Months)
The Purchaser of Fashion Accessories from Mail-Order Catalogs
- Almost 10.7 Million Buy Accessories from Mail-Order Catalogs
- Accessories Mail-Order Has Distinct Profile That Skews Affluent
- Table 6-11 Demographic Characteristics Most Favoring Purchase of Fashion Accessories from Mail-Order Catalogs, 2008 (Adults in Thousands, in Recent 12 Months)
- Table 6-11 Demographic Characteristics Most Favoring Purchase of Fashion Accessories from Mail-Order Catalogs, 2008 (Adults in Thousands, in Recent 12 Months)
- Table 6-11 Demographic Characteristics Most Favoring Purchase of Fashion Accessories from Mail-Order Catalogs, 2008 (Adults in Thousands, in Recent 12 Months)
Numbers of Clothing/Accessories Purchasers at Department and Discount Stores
- Almost 174.3 Million Clothing/Accessories Purchasers at Department/Discount Stores
Wal-Mart, Target, JC Penney Are Leaders
- Table 6-12 Numbers of Purchasers of Clothing and Accessories at Selected Department Stores and Discount Stores, 2008 (Adults in Thousands, in Recent 3 Months)

Men's and Women's Fashion Accessories in the U.S.: Bags, Belts, Gloves, Hats, Scarves, Ties and Handkerchiefs

Table of Contents

Chapter 1 Executive Summary

Chapter 2 Trends and Opportunities

Chapter 3 The Market

Chapter 4 The Marketers

Chapter 5 Distribution and Retail

Chapter 6 The Consumer

Appendix: Addresses of Selected Marketers