Abstract
The retail market for gluten-free foods and beverages is exploding as a result
of multiple triggers. On the marketer side, giant General Mills has converted
its venerable Rice Chex Brand to gluten-free status, thus beginning what
promises to be a battle of giants as other mega-marketers look to enter the
fray. The first giant marketer to create a gluten-free product was
Anheuser-Busch, which debuted a gluten-free beer, Redbridge in 2006. Also that
year the international spice giant McCormick and Co. acquired Simply Asia
Foods. Undeterred, numerous specialty marketers have sprung up, using web 2.0
networking to sell directly in what has long been a consumer driven market. On
the consumer side, demand has been growing exponentially as sufferers of a
wide variety of maladies (including celiac disease, autism, attention deficit
disorder, irritated bowel syndrome, and MS) have come to believe a gluten-free
diet will provide relief. The consumer core of celiac disease, and gluten
allergy, sufferers is also growing steadily as diagnosis and treatment of
these conditions has improved and increased.
Retailers are holding up their side too. Supermarkets' gluten-free marketing
ranges from gluten-free product lists on their websites, to gluten-free
private-label reformulations, to new gluten-free store sections. Even the
Federal Government is lending a hand as it finalizes regulatory criteria for
gluten-free labeling. This new regulatory clarity should prove a boon to
marketers currently struggling through a hodge-podge of self-help
organizations for certification. Even the current economic slowdown cannot be
seen as a negative factor for the overall gluten-free foods and beverages
market, as hard-pressed consumers are motivated to try dietary self-help when
mainstream medical assistance grows out of reach.
Packaged Facts projects that this segment of the U.S. retail marketplace
enjoyed a 28% CAGR to reach $1.56 billion by the end of 2008. Packaged Facts
goes on to project that the segment will continue to grow, though not at the
same torrid pace, through 2012.
The Gluten-Free Food and Beverage Market: Trends and Developments Worldwide,
2nd Edition. contains comprehensive data on the U.S. market for Gluten-Free
Foods And Beverages, including historical (2004-2008) and forecast (2008-2012)
retail sales data. The report discusses key trends affecting marketers,
retailers and consumer demographics. It also contains two special sections: 1)
Global Spotlight, a look at international activity; and 2) Medical Conditions
Relating To Gluten, which deals with the broad spectrum of complaints that
define consumer segments. In addition, the report profiles a broad spectrum of
marketers.
Report Methodology
The information in The Gluten-Free Food and Beverage Market: Trends and
Developments Worldwide, 2nd Edition is based on primary and secondary
research. Primary research includes in-depth, on-site examinations of retail
outlets and interviews with companies, distributors and retailers to obtain
information on new product and packaging trends, marketing programs,
distribution methods and technological breakthroughs. Secondary research
including data gathering from relevant sources, including consumer and
industry publications, newspapers, government reports, company literature and
corporate annual reports; Information Resources, Inc.; and other trade
sources. Consumer demographics are derived from multiple sources including the
Simmons Market Research Bureau.
What You' ll Get in This Report
Gluten-Free Foods and Beverages makes important predictions and
recommendations regarding the future of this market, and pinpoints ways
current and prospective players can capitalize on current trends and spearhead
new ones. No other market research report provides both the comprehensive
analysis and data that Gluten-Free Foods and Beverages offers. Plus, you' ll
benefit from extensive data, presented in easy-to-read and practical charts,
tables and graphs.
How You' ll Benefit from This Report
If your company is already doing business in the, gluten-free foods and
beverages market or is considering making the leap, you will find this report
invaluable, as it provides a comprehensive package of information and insight
not offered in any other single source. You will gain a thorough understanding
of the current market for Gluten-Free Foods and Beverages, as well as
projected markets and trends through 2012.
This report will help:
- Gluten-Free Start-Ups understand how to target the various consumer
segments; find the best path for retail and distribution; and understand the
competitive situation.
- Marketing managers identify market opportunities and decide what brands
may be ripe for gluten-free conversion as well as how to develop targeted
promotion plans for consumers.
- Research and development professionals stay on top of competitor
initiatives and explore demand for gluten-free foods and beverages.
- Advertising agencies working with foods and beverage clients understand
the product buyer in order to develop messages and media delivery strategies
that compel consumers to buy gluten-free foods and beverages.
- Business development executives understand the dynamics of the market and
identify possible partnerships.
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
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