Abstract
To stretch their food dollars, cash-strapped consumers have been reining in
their spending and changing the way they shop. Many are trading down - going
to restaurants less often for dinner, reconsidering which products really are
necessities, and switching to brands and product types with higher perceived
value. The good news for the frozen foods industry is that consumers appear to
be cutting back on away-from-home meal purchases and buying more convenient
frozen items to eat at home or to ' brown bag" to work for lunch. Even as the
nation begins to pull out of recession in late 2009 or early 2010 frozen foods
will continue to be buoyed by new convenience- and health-targeted
introductions, with sales forecast to grow 25% between 2008 and 2013 to reach
$64.8 billion.
This Packaged Facts report examines the U.S. market for frozen foods and
beverages sold to consumers through the entire retail spectrum, focusing
primarily on savory meal-type items and meal components. Following a
comprehensive "Market Overview" chapter, separate chapters are devoted to the
Center Plate, Vegetables/Appetizers/Snacks/Sides, and Breakfast Foods
classifications - each of which focuses on high-growth product categories and
market trends and opportunities. The report provides extensive retail sales
breakouts, past and future, along with a thorough examination of market
drivers, the competitive situation, marketer and brand shares, marketing
trends and consumer trends. Special features include extensive data presented
in easy-to-read and practical charts, tables and graphs. The report also
covers topics including organic and "green" appeals, competition from fresh
meal solutions, shifts in the retail landscape and global new product trends.
The report extensively documents ongoing and emerging product trends, using
data from Datamonitor' s Product Launch Analytics tracking service to quantify
and categorize new product introductions. Via Information Resources, Inc.' s
InfoScan Review data for mass-market channels, the report tracks sales and
marketer/brand shares across five categories (Dinners/Entrees, Pizza,
Vegetables, Appetizers/Snacks, and Breakfast Foods), while relying on
SPINSscan data to document sales and brand shares through natural
supermarkets. Simmons Market Research Bureau, BIGresearch, and Packaged Facts'
own online consumer survey data form the basis of an in-depth examination of
consumer trends including attitudes toward frozen foods and related trends
such as the economy and healthy eating, as well as product and brand
penetration levels and preferences.
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