Abstract
Functional foods - defined here as food and beverage products that offer a
distinct health advantage beyond basic nutrition by including specific
ingredients whose therapeutic benefits provide a primary market positioning -
continue as a key food industry driver due to greatly ramped up product
development and marketing. Although the economic recession may prohibit some
consumers from purchasing higher-priced specialty items, functional foods can
actually save consumers money in the short term by pumping up basic food items
with ingredients shoppers would otherwise have to get in the form of more
expensive nutritional supplements. Additionally, whereas in the past consumers
were primarily reactive, trying to treat health problems after they arise,
today they are more proactive, focusing on overall "wellness" and turning
grocery aisles into hunting grounds for healthful, functional foods to prevent
illness and chronic conditions.
This fully updated fourth-edition Packaged Facts report examines the U.S.
market for functional foods and beverages from all angles while providing
insight into key international markets, identifying global trends in new
product introductions by geographic region and company and exploring
developing markets poised for growth. For the U.S. market, it presents retail
sales breakouts of food and beverage categories with a strong functional tilt,
from yogurt to food/snack bars to cranberry juice; examines market drivers and
trends; and maps out the overall competitive situation. Trends in new product
introductions are examined in depth, based on data from Datamonitor' s Product
Launch Analytics, as are trends in functional ingredients and
condition-specific product thrusts. The report also profiles major marketers,
including Groupe Danone, Kellogg Co., Kraft Foods, Nestle SA, PepsiCo and
Nature' s Path Organic.
An exclusive feature of Functional Foods and Beverages in the U.S., 4th
Edition is custom survey data from Packaged Facts' February 2009 online poll
of 2,600 U.S. adults, which was conducted to measure purchasing patterns,
attitudes and demographics specific to functional foods and beverages.
Drilling down to the marketer and brand level, the analysis also relies on
consumer survey data from Experian Simmons' Fall 2008 National Consumer Study,
and on Information Resources, Inc. InfoScan Review data charting product sales
in mass-market channels.
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