The U.S. Eyewear Market: Prescription and Nonprescription Lenses, Sunglasses, Contact Lenses, and Frames, 2nd Edition

Table of Contents

• Report Scope
• Report Methodology
• Categories and Products
• Market Size & Growth
  • Global Eyewear Retail Market Dims 3%
    • Figure 1-1: Global Retail Eyewear Market, 2004-2008 (in millions $)
  • U.S. Retail Eyewear Market
    • Figure 1-2: Total Retail U.S. Eyewear Market and Percent of Total Global Retail Market, 2004-2008 (in millions $)
  • Retail is Major Point of Sale
    • Figure 1-3: Share of U.S. Retail Eyewear Market by Major Type of Business, 2008 (%)
  • Eyewear Sales by Product Category
    • Figure 1-4: Share of U.S. Retail Eyewear Market by Major Eyewear Type, 2008 (%)
• Market Forecast
  • Global Market Growth at 1.4% Through 2013
    • Figure 1-5: Global Retail Eyewear Market Forecast, 2008-2013 (in millions $)
  • U.S. Retail Eyewear Market
    • Figure 1-6: Total U.S. Retail Eyewear Market and Percent of Total Global Retail Market, 2008-2013 (in millions $)
• Competitive Landscape
  • Overview
  • Top Eyewear Companies Worldwide
    • Figure 1-7: Share of Global Wholesale Eyewear Market by Manufacturer, 2008 (%)
  • Top U.S. Retail Eyewear Companies
    • Figure 1-8: U.S. Eyewear Retailers' Market Shares, 2008 (%)
• Marketplace and Consumer Trends
  • Down Economy Means Thriftier Consumer
    • Fashion Industry Feeling the Pinch
    • Figure 1-9: Quarterly Clothing and Clothing Accessory Store Sales, 1992-Q1, 2009 (in billions $)
    • Expensive Branded Eyewear May Suffer
  • Consumers Not Vested in Eye Health
  • Managed Vision Care Influencing Purchases
  • Boomers Are Key Target Market
  • Kids' Eyewear Important Too
  • Company Ethics and Added Values Important to Consumers
  • Recessionary Slump in Travel Will Impact Travel Purchases
  • Global Warming Means the Sun Will Shine Even Stronger
  • Counterfeiting, a Dangerous Business
• Innovation and Design Trends
  • Choice Enables Constant Consumer Evolution of Me
    • More than Function and More than Fashion
    • Classic Styles Return
    • Logo a No Go
  • Designers, and Others, Seek Opportunity in Eyewear
    • Complementary Eyewear Category to Attract New Consumers
  • Technological Innovation Spurs New Products
• Marketing Outreach
  • Opportunities for Marketers to Engage Loyal Consumers
    • LensCrafters' Campaign Pulls the Right Heart Strings
  • Integrate, Integrate, Integrate
    • Bausch & Lomb' s Presbyopia Outreach Integrated Plan
  • Couponing Coming Back Strong Through Internet
    • Internet Main Place for Printable Coupons
  • Make Use of Alternative Medias
    • Doesn' t Need to be Flashy, Practical Works Too
  • Behavioral Targeting in Diverse Consumer Market
  • Product Placement Opportunities Abound
  • Away from Fashion to Health and Beauty
  • Rental Therapy, not Retail Therapy
  • Word-of-Mouth: Added-Value for Marketers and Consumers
  • Personalization, Control, Choice and Flexibility
• The Consumer
  • Prescription Eyewear Penetration Levels at 59%
    • Figure 1-10: Consumer Penetration of Prescription Eyeglasses and Contact Lenses, 2003-2008 (%)
  • Wal-Mart Stealing Penetration Share
    • Table 1-1: Retail Locations for Consumer Purchases of Eyeglasses and Contact Lenses, 2003-2008 (%)
  • Selected Demographic Profiles: Optometrist versus Wal-Mart
  • Prescription Eyeglasses: Changeable Tint on Upward Trend
    • Table 1-2: Prescription Eyeglasses Penetration, 2003-2008 (%)
  • Prescription Contacts: Disposable Dominates
    • Table 1-3: Prescription Contact Lenses Penetration, 2003-2008 (%)
  • Sunglasses: Women Slightly More Involved
    • Table 1-4: Penetration of Men' s and Women' s Non-Prescription Sunglasses (Bought in Last 12 Months), 2004-2008 (%)
  • Consumer Demographics of Sunglass Users

• Report Scope
• Report Methodology
• Categories and Products
• A Closer Look at Eyewear Products
• Prescription Lenses and Lens Treatments
  • Prescription Frames
  • Plano Eyewear
  • Contact Lenses
• A Brief History of Eyewear
  • Corrective Lenses in Use for Centuries
    • Figure 2-1: Portrait by Tommaso da Modena, One of the First Known Images of Spectacle Use
  • Johannes Kepler Explains Why Lenses Work
  • Benjamin Franklin Invents Bifocals
  • Concavity Improves Upon Original Lens Design
  • Sunglasses Developed for Sailors
  • Contact Lenses Have Evolved Over 100 Years
  • Style Comes Late to Story, but Has Taken Over the Narrative
    • Figure 2-2: Robert Q. Lewis and His Distinctive Eyewear
    • Figure 2-3: Tom Cruise' s Iconic Sunglasses in Risky Business
• Packaging and Labeling
• Federal Regulations
  • Health Professionals Write Prescriptions
  • Framed Eyewear Must Meet Impact Resistance Requirements
  • Medical Device Reporting Standards Apply
  • Regulators Act in Interest of Consumer
  • Sunglasses "Use Category" Labeling Is Voluntary
    • Table 2-1: Standards for Sunglass Blockage (%)
  • Voluntary Compliance with "Use Category" Labeling Is Lacking
• Market Size & Growth
  • Eyewear Not Insulated From Worldwide Economic Woes
    • Marketers Optimistic Though
  • Global Eyewear Retail Market Dims 3%
    • Figure 2-4: Global Retail Eyewear Market, 2004-2008 (in millions $)
  • Previous Growth Driven by Emerging Economies, Lower U.S. Dollar
    • Table 2-2: Global Retail Eyewear Market and Year-over-Year Percentage Change, 2004-2008 (in millions $)
  • U.S. Retail Eyewear Market
    • Figure 2-5: Total U.S. Retail Eyewear Market and Percent of Total Global Retail Market, 2004-2008 (in millions $)
  • Consumer Spending, Inflation, Lower Dollar Mute Growth
    • Table 2-3: Total U.S. Retail Eyewear Market and Year-over-Year Percentage Change, 2004-2008 (in millions $)
  • Retail is Major Point of Sale
    • Figure 2-6: Share of U.S. Retail Eyewear Market by Major Type of Business, 2008 (%)
  • Optical Goods Stores, Supercenters Leading Retail Outlets
    • Figure 2-7: Share of U.S. Retail Eyewear Market by Channel, 2008 (%)
  • Eyewear Sales by Product Category
    • Prescription Eyeglasses Dominant
    • U.S. Contact Lens Market Fully Mature
      • Table 2-4: U.S. Retail Eyewear Market by Major Eyewear Type, 2004-2008 (in millions $)
    • Non-Prescription, Sunglasses See Accelerated Growth
    • Goggles, Other Products Boom
      • Figure 2-8: Share of U.S. Retail Eyewear Market by Major Eyewear Type, 2008 (%)
  • U.S. Retail Eyewear Channel Sales
    • Figure 2-9: Total U.S. Retail Eyewear Store Sales and Percent of Total U.S. Retail Market, 2004-2008 (in millions $)
    • Table 2-5: Total U.S. Retail Eyewear Store Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
    • Optical Store Share Largest, but Clubs and Supercenters See More Robust Growth
    • Department Stores Bear Brunt of Loses
      • Figure 2-10: Share of U.S. Retail Eyewear Store Sales by Store Type, 2008 (%)
  • U.S. Healthcare Specialist Eyewear Sales
    • Figure 2-11: Total U.S. Optometrist & Other Healthcare Services Eyewear Sales and Percent of U.S. Retail Eyewear Market, 2004-2008 (in millions $)
  • Optometrist Eyewear Growth Stable
    • Table 2-6: Total U.S. Optometrist & Other Health Care Services Eyewear Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
  • Optometrist Share of Eyewear Sold Unchanged
    • Figure 2-12: Share of U.S. Optometrist Eyewear Sales versus Optometrist Services, 2008 (%)
• Market Forecast
  • Global Market Growth at 1.4% Through 2013
    • Figure 2-13: Global Retail Eyewear Market Forecast, 2008-2013 (in millions $)
    • Table 2-7: Global Retail Eyewear Market Forecast and Year-over-Year Percentage Change, 2008-2013 (in millions $)
  • Global Growth Outside U.S
  • U.S. Retail Eyewear Market
    • Figure 2-14: Total U.S. Retail Eyewear Market and Percent of Total Global Retail Market, 2008-2013 (in millions $)
    • Table 2-8: Total U.S. Retail Eyewear Market and Year-over-Year Percentage Change, 2008-2013 (in millions $)
  • Growth Tempered by Consumer Spending Paradigm Shift
  • Economy, Wealth Destruction Key to New Consumer Habits
  • Effect on Eyewear Market
  • Future Performance by Product
    • Table 2-9: U.S. Retail Eyewear Market by Major Eyewear Type, 2008-2013 (in millions $)

• Overview
  • Brands Galore
  • Made in Italy Still Important
  • Retail Landscape Varies
• Top Eyewear Companies Worldwide
  • Figure 3-1: Share of Global Wholesale Eyewear Market by Manufacturer, 2008 (%)
  • Top Contact Lens Companies
  • Figure 3-2: Share of Global Wholesale Contact Lens Market by Manufacturer, 2008 (%)
  • Top Eyeglass Lens Companies
  • Figure 3-3: Share of Global Wholesale Eyeglass Lens Market by Manufacturer, 2008 (%)
  • Top Eyeglass Frame and Sunglass Companies
  • Figure 3-4: Share of Global Wholesale Eyeglass Frame and Sunglass Market by Manufacturer, 2008 (%)
  • Top U.S. Eyewear Retail Companies
  • Figure 3-5: U.S. Eyewear Retailers' Market Shares, 2008 (%)
• Vertical Integration & Consolidation
  • Luxottica: Manufacturer and Retailer
  • De Rigo Big in Europe retailing
  • Forward Integration Abounds
  • Fully Integrated
  • VSP Vision to Copy Highmark?
  • Luxottica Becoming a Power House
  • Safilo in Trouble
• Competitor Profiles
  • De Rigo S.p.A.
  • Overview
  • Performance
    • Figure 3-6: DeRigo S.p.A. Total Net Sales, 2004-2008 (in millions $)
    • Table 3-1: DeRigo S.p.A. Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
  • Sales by Channel
    • Figure 3-7: Share of De Rigo S.p.A. Total Net Sales by Channel, 2008 (%)
  • Brand Portfolio
    • Table 3-2: De Rigo Brand Portfolio, 2009
  • Significant Events
  • De Rigo Partners with Lingerie Company
  • Figure 3-8: Ipanema
  • Figure 3-9: Venice Beach
  • Figure 3-10: Goa
  • Dollond & Aitchison Merges With Boots Opticians
• Luxottica Group S.p.A.
  • Overview
  • Performance
    • Figure 3-11: Luxottica Group S.p.A. and Oakley, Inc. Total Net Sales, 2004-2008 (in millions $)
    • Table 3-3: Luxottica Group S.p.A. and Oakley, Inc. Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
    • Sales by Channel
    • Figure 3-12: Share of Luxottica Group S.p.A. Total Net Sales by Channel, 2008 (%)
    • Sales by Geography
    • Figure 3-13: Share of Luxottica Group S.p.A. Total Net Sales by Geography, 2008 (%)
    • Store Growth
    • Figure 3-14: Luxottica Group S.p.A. Total Retail Stores: North America and Rest of World, 2004-2008 (number)
    • Unit Sales Growth and Implied Average Wholesale Price
    • Figure 3-15: Luxottica Group S.p.A. and Oakley Total Units Manufactured and Average Wholesale Unit Price, 2004-2008 (millions of units, $)
  • Brand Portfolio
    • Table 3-4: Luxottica Group S.p.A. Brand Portfolio, 2009
  • Significant Events
    • Luxottica Extending Significant Relationships
    • Ray-Ban Leading Eyewear Brand
• Safilo Group S.p.A
  • Overview
  • Performance
    • Figure 3-16: Safilo Group S.p.A. Total Net Sales, 2004-2008 (in millions $)
    • Table 3-5: Safilo Group S.p.A. Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
    • Sales by Geography
    • Figure 3-17: Share of Safilo Group S.p.A. Total Net Sales by Geography, 2008 (%)
    • Sales by Product
    • Figure 3-18: Share of Safilo Group S.p.A. Total Net Sales by Product Type, 2008 (%)
    • Sales by Channel
    • Figure 3-19: Share of Safilo Group S.p.A. Total Net Sales by Channel, 2008 (%)
  • Brand Portfolio
    • Table 3-6: Safilo Group S.p.A. Brand Portfolio, 2009
  • Significant Events
• Bausch & Lomb, Inc
  • Overview
  • Performance
    • Figure 3-20: Bausch & Lomb Inc. Total Net Sales, 2004-2008 (in millions $)
    • Table 3-7: Bausch & Lomb Inc. Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
    • Contact Lens Sales
    • Figure 3-21: Bausch & Lomb Inc. Total Contact Lens Net Sales, 2004-2008 (in millions $)
    • Table 3-8: Bausch & Lomb Inc. Total Contact Lens Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
  • Brand Portfolio
    • Table 3-9: Bausch & Lomb Contact Lens Brand Portfolio, 2009
• Essilor International
  • Overview
  • Performance
    • Figure 3-22: Essilor International S.A. Total Net Sales, 2004-2008 (in millions $)
    • Table 3-10: Essilor International S.A. Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
    • Sales by Geography
    • Figure 3-23: Share of Essilor International S.A. Total Net Sales by Geography, 2008 (%)
  • Brand Portfolio
    • Table 3-11: Essilor International Brand Portfolio, 2009
• Johnson & Johnson Vision Care
  • Overview
  • Performance
    • Figure 3-24: Johnson & Johnson Vision Care Total Net Sales, 2004-2008 (in millions $)
    • Table 3-12: Johnson & Johnson Vision Care Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
    • Sales by Geography
    • Figure 3-25: Share of Johnson & Johnson Vision Care Total Net Sales by Geography, 2008 (%)
  • Brand Portfolio
    • Table 3-13: Johnson & Johnson Vision Care Contact Lens Brand Portfolio

• Down Economy Means Thriftier Consumer
  • Consumers Cut Back
    • Figure 4-1: Quarterly Retail & Foodservice Sales, 1992-Q1, 2009 (in billions $)
    • Figure 4-2: Quarterly Personal Consumption Expenditures (PCE), 1992-Q1, 2009 (in trillions $)
  • Fashion Industry Feeling the Pinch
    • Figure 4-3: Quarterly Clothing and Clothing Accessory Store Sales, 1992-Q1, 2009 (in billions $)
  • Expensive Branded Eyewear May Suffer
  • No Longer an Insulated Commodity
  • Retailers Seeing Effects
• Certain Demographics Stabilizing Market
• Consumers Not Vested in Eye Health
• Lasik Lagging in Poor Economy a Positive for Eyewear
• High Cost of Employee Health Care Means Eyecare Plan Changes
• Prescription Frames and Lenses Stable
  • Managed Vision Care Influencing Purchases
• Defined Contribution Plans May Be a Boon
  • HSA Growth Leads to More Spending
• Boomers Are Key Target Market
  • Table 4-1: Projected U.S. Population, by Age Bracket, 2007-2020 (in thousands)
  • Boomers Have Complicated Emotional Needs
  • Aging Population Should Benefit Multifocals the Most
  • Table 4-2: Eyewear Use by Older Americans, 2008 (index)
  • Boomers Drive Readers Market
• Kids' Eyewear May Need More Than a Fun License
  • Bespectacled Kids Perceived as Smarter
  • Contacts Improve Self-Perception in Kids
• Company Ethics and Added Values Important to Consumers
  • Global Consumers: Will Spend More on Ethical Brands
  • Sustainability Initiatives Offer Myriad Possibilities
  • And They Are Financially Viable
• Recessionary Slump in Travel Will Impact Travel Purchases
• Global Warming Means the Sun Will Shine Even Stronger
• Counterfeiting, a Dangerous Business
  • A Never-ending Battle

• Choice Enables Constant Consumer Evolution of Me
  • Room for More Than One Pair
  • More than Function and More than Fashion
  • Classic Styles Return
  • Bold and Rock & Roll
  • Figure 5-1: Cinzia by Cinzia Designs
  • Figure 5-2: Cazal by Eastern States Eyewear
  • Figure 5-3: Corinne McCormack by Corinne McCormack, Inc
  • Figure 5-4: Mariella Burani by Grant Italia
  • A Return to Femininity
  • Figure 5-5: Ete by Optylux
  • Figure 5-6: Nathan Jenden by B. Base IDG
  • Figure 5-7: Brendel by BBH Eyewear
  • Figure 5-8: Jill Stuart by Eyewear Designs Limited
  • International Flavors
  • Figure 5-9: Jhane Barnes by Kenmark Group (Men)
  • Figure 5-10: John Paul Gaultier by Fusion Eyewear (Men)
  • Figure 5-11: Accessories by Ron' s by Accessories by Ron' s (Women' s)
  • Figure 5-12: Lafont by Lafont Co. (Women' s)
  • The Preppy Handbook
  • Figure 5-13: Colors in Optics' Vintage Sun
  • Figure 5-14: Tourneau by Tura LP
  • Figure 5-15: D&G by Luxottica Group
  • Figure 5-16: Lacoste by Charmant USA
  • Relaxed and Loose
  • Figure 5-17: Randy Jackson by Zyloware Eyewear
  • Figure 5-18: Hart Schaffner Marx by Signature Eyewear
  • Figure 5-19: Dolce & Gabbana by Luxottica Group
  • Figure 5-20: Solterra Designs by Zoom Eyeworks
  • Logo a No Go
• Designers, and Others, Seek Opportunity in Eyewear
  • Complementary Eyewear Category to Attract New Consumers
  • Fashion, Sports, Footwear, Celebrity and More - Entering Eyewear
  • Branded Readers Introduced Outside of Eyewear and Accessories
• Technological Innovation Spurs New Products
  • Computer Use Causes Special Eye Issues
  • Science and Technology Come to Eyewear
  • Setting Sights on Nano-Technology
  • Room For Low Tech
  • Grassroots Development a Rich Source for Ideas
  • Contact Innovation Ongoing, But Message Not Heard

• Opportunities for Marketers to Engage Loyal Consumers
  • LensCrafters' Campaign Pulls the Right Heart Strings
  • Get Close to Your Core Consumer
  • Re-enforce Brand Values with Appropriate Strategies and Tactics
  • Integrate, Integrate, Integrate
  • Bausch & Lomb' s Presbyopia Outreach Plan
  • Price War in Eyewear' s Future?
• Virtual Marketing Makes Most of Recession Dollars
  • More People Cocooning and Online in Recession
• Couponing Coming Back Strong Through Internet
  • Internet Main Place for Printable Coupons
  • Vast Array of Coupon Sites
• Make Use of Alternative Medias
  • Doesn' t Need to be Flashy, Practical Works Too
• Behavioral Targeting in Diverse Consumer Market
• Mobile Offering Sees Positive Response
  • Study Shows Interest in Location/Time Based Mobile Coupons
• Product Placement Opportunities Abound
  • Placement Not Limited to Television or Film
• Reliance on Sports Icons and Imagery
• Good Causes a Good Draw
  • Luxottica Launches OneSight
• Appropriate and Authentic Celebrity Relationships
  • Make Sure the License is a Good Fit
  • Political Arena, the Next Big Thing?
• Away from Fashion and into Health and Beauty
• Customer Service Benefits Become Important Again
  • Rental Therapy, not Retail Therapy
• Word-of-Mouth: Added-Value for Marketers and Consumers
  • Does WOM Need the Human Touch?
• Personalization, Control, Choice and Flexibility

• Note on Simmons Market Research Bureau Consumer Data
• Prescription Eyewear Penetration Levels at 59%
  • Figure 7-1: Penetration of Prescription Eyeglasses and Contact Lenses, 2003-2008 (%)
• Wal-Mart Stealing Penetration Share
  • Table 7-1: Retail Locations for Consumer Purchases of Eyeglasses and Contact Lenses, 2003-2008 (%)
• Consumer Demographics by Selected Retailer
  • Optometrist Consumer Evokes White-Collar Boomer
    • Table 7-2: Optometrist or Eye Doctor Shopper Demographic Characteristics, 2008 (index)
  • Wal-Mart Shopper Suggests Price-Concerned
    • Table 7-3: Wal-Mart Vision Center Shopper Demographic Characteristics, 2008 (index)
  • Other Retailers Usage Strong Among Retirees
    • Table 7-4: Other Retailers Shopper Demographic Characteristics, 2008 (index)
  • LensCrafters' Shopper Traits Similar to Optometry' s
    • Table 7-5: LensCrafters Shopper Demographic Characteristics, 2008 (index)
• Prescription Eyeglasses: Changeable Tint on Upward Trend
  • Table 7-6: Penetration of Prescription Eyeglasses, 2003-2008 (%)
  • Purchase Trends Show Same
    • Table 7-7: Penetration of Prescription Eyeglasses (Bought in Past 12 Months), 2003-2008 (%)
• Consumer Demographics by Eyeglass Type
  • No Surprise - Bifocal Skews Toward Retirees
    • Table 7-8: Bifocal User Demographic Characteristics, 2008 (index)
  • Regular Eyeglass Users Hard at Work
    • Table 7-9: Regular Eyeglass User Demographic Characteristics, 2008 (index)
  • Changeable Tint User Similar to and Different than Bifocal User
    • Table 7-10: Changeable Tint Users Demographic Characteristics, 2008 (index)
• Prescription Contacts: Disposable Dominates
  • Table 7-11: Penetration of Prescription Contact Lenses, 2003-2008 (%)
  • Hard Lenses on the Way Out
    • Table 7-12: Penetration of Prescription Contact Lenses (Bought in Last 12 Months), 2003-2008 (%)
• Consumer Demographics by Type of Contact Used
  • Disposable Users Skews Young Professional
    • Table 7-13: Disposable User Demographic Characteristics, 2008 (index)
  • Soft Users Even Younger
  • Table 7-14: Soft User Demographic Characteristics, 2008 (index)
  • Extended Wear Users Popped for Children in Household
    • Table 7-15: Extended Wear User Demographic Characteristics, 2008 (index)
  • Slight Differences in Colored and Hard Lens Users
    • Table 7-16: Colored or Tinted User Demographic Characteristics, 2008 (index)
    • Table 7-17: Gas Permeable/Hard Wearer Demographic Characteristics, 2008 (index)
• Sunglasses: Women Slightly More Involved
  • Table 7-18: Penetration of Men' s and Women' s Non-Prescription Sunglasses (Bought in Last 12 Months), 2004-2008 (%)
  • Women Who Have Purchased Two Pairs in Past 12 Months Highest Penetration
    • Table 7-19: Penetration of Women' s Sunglasses, Number of Purchases in Last 12 Months, 2004-2008 (%)
    • Table 7-20: Consumer Penetration of Men' s Sunglasses, Number of Purchases in Last 12 Months, 2004-2008 (%)
• Consumer Demographics of Sunglass Users
  • Table 7-21: Sunglass User Demographic Characteristics, Men and Women, 2008 (index)
• Consumer Agreement with Select Attitudinal Statements
  • Style a Motivating Factor, More so for Women
  • Lack of Insurance an Issue for Hispanics and Blacks
  • One-Third Spending Less on Eyewear
  • Education a Factor in Medical Procedures
    • Table 7-22: Consumer Agreement with Selected Attitudinal Statements, 2008 (%)
    • Table 7-23: Top Demographic Characteristics of Consumers Who Agree with the Statement: Style Glasses Is As Important As Function, 2008 (index)
    • Table 7-24: Top Demographic Characteristics of Consumers Who Agree with the Statement: My Insurance Limits Choices I Can Make, 2008 (index)
    • Table 7-25: Demographic Characteristics of Consumers Who Agree with the Statement: I am Buying Less Expensive Eyewear Because Of Economy, 2008 (index)
    • Table 7-26: Demographic Characteristics of Consumers Who Agree with the Statement: Medical Innovations Are a Better Solution Than Glasses, 2008 (index)

Appendix: Addresses of Selected Marketers 1