Table of Contents
Chapter 1: Premium Consumers in Context
- Scope and Methodology of Report
- The Economic Context
- Figure 1-1: Quarterly Personal Consumption Expenditures on Food,
2006-2008 (billions of dollars and percent change)
- Figure 1-2: Consumer Price Increases for Food, Food at Home, and Food
Away From Home: May 2008 through April 2009 (percent increase)
- Figure 1-3: Consumer Distribution Based on Change in Financial
Situation, Q3 2008 to Q1 2009 (percent of U.S. adults)
- The Premium Consumer
- Figure 1-4: Premium Consumers: Largest Demographic Blocs, Q3 2008 to Q1
2009 (percentages, number, and index)
- Figure 1-5: Premium Consumers: Top Demographic Indicators, Q3 2008 to Q1
2009 (percentages, number, and index)
- The Premium Consumer and Financial Change
- Figure 1-6: Consumer Distribution by Economic Cohort and Change in
Financial Situation, Q3 2008 to Q1 2009 (percent)
- Figure 1-7: Patterns by Age Bracket: Financially Worse Off Premium
Consumers, Q3 2008 to Q1 2009 (percent and index)
- Figure 1-8: Metro Area Patterns: Financially Worse Off Premium
Consumers, Q3 2008 to Q1 2009 (percent, number, and index)
- Figure 1-9: Live Events Disproportionately Experienced by Worse Off
Premium Consumers, Q3 2008 to Q1 2009 (percent, number, and index)
- Figure 1-10: Selected Demographic Indicators: Financially Better Off
Premium Consumers, 2008 to Q1 2009 (percent, number, and index)
- Financial Change and Financial Insecurity
- Figure 1-11: Consumer Distribution by Economic Cohort and Sense of
Financial Security, Q3 2008 to Q1 2009 (percent)
- Figure 1-12: Premium Consumer Indexes for Agreement or Disagreement with
Statement, “I Feel Financially Secure”: Selected Demographics,
Q3 2008 to Q3 2009 (index)
Chapter 2: Food Psychographics & Financial Change
- Grocery Spending Patterns and Skews
- Figure 2-1: Average Weekly Household Grocery Expenditures: By Economic
Cohort, Q3 2008 to Q1 2009 (percent)
- Figure 2-2: Average Weekly Grocery Shopping Expenditures Among Premium
Consumers: By Change in Financial Situation, Q3 2008 to Q1 2009 (percent)
- Financial Changes and Organic/Natural Foods
- Figure 2-3: Agreement Among Premium Consumers with Statement,
“When Shopping for Food, I Especially Look for Organic or Natural
Foods”: Overall and by Recent Change in Financial Situation, Q3 2008
to Q1 2009 (percent and index)
- Figure 2-4: Agreement Among Premium Consumers with Statement,
“When Shopping for Food, I Especially Look for Organic or Natural
Foods”: By Change in Financial Situation, Q3 2008 to Q1 2009 (percent)
- Financial Setback and Doing the Right Thing
- Figure 2-5: Ethical Consumption Psychographics: Premium Consumers by
Change in Financial Situation, Q3 2008 to Q1 2009 (percent)
- Financial Changes and Health/Nutrition Consciousness
- Figure 2-6: Agreement Among Premium Consumers with Statement, “I
Work at Eating a Well-Balanced Diet”: Overall and by Recent Change in
Financial Situation, Q3 2008 to Q1 2009 (percent and index)
- Figure 2-7: Agreement Among Premium Consumers with Statement, “I
Prefer Foods Without Artificial Additives”: Overall and by Recent
Change in Financial Situation, Q3 2008 to Q1 2009 (percent and index)
- Figure 2-8: Agreement Among Premium Consumers with Statement, “I
Think of the Calories in What I Eat”: Overall and by Recent Change in
Financial Situation, Q3 2008 to Q1 2009 (percent and index)
- Figure 2-9: Agreement Among Premium Consumers with Statement, “I
Am Currently Dieting”: Overall and by Recent Change in Financial
Situation, Q3 2008 to Q1 2009 (percent and index)
- Figure 2-10: Agreement Among Premium Consumers with Statement, “I
Usually Only Snack on Healthy Foods”: Overall and by Recent Change in
Financial Situation, Q3 2008 to Q1 2009 (percent and index)
- Financial Changes and Food Adventure
- Figure 2-11: Agreement Among Premium Consumers with Statement, “I
Enjoy Eating Foreign Foods”: Overall and by Recent Change in Financial
Situation, Q3 2008 to Q1 2009 (percent and index)
- Figure 2-12: Agreement Among Premium Consumers with Statement, “I
Prefer Foods Cooked With Lots of Spices”: Overall and by Recent Change
in Financial Situation, Q3 2008 to Q1 2009 (percent and index)
- Figure 2-13: Agreement Among Premium Consumers with Statement, “I
Really Enjoy Cooking”: Overall and by Recent Change in Financial
Situation, Q3 2008 to Q1 2009 (percent and index)
- Figure 2-14: Agreement Among Premium Consumers with Statement, “I
Look for the Freshest Ingredients When I Cook”: Overall and by Recent
Change in Financial Situation, Q3 2008 to Q1 2009 (percent and index)
- Figure 2-15: Agreement Among Premium Consumers with Statement, “I
Like to Try New Recipes”: Overall and by Recent Change in Financial
Situation, Q3 2008 to Q1 2009 (percent and index)
- Figure 2-16: Agreement Among Premium Consumers with Statement, “I
Like to Try New Drinks”: Overall and by Recent Change in Financial
Situation, Q3 2008 to Q1 2009 (percent and index)
- Figure 2-17: Agreement Among Premium Consumers with Statement,
“I' m Usually The First to Try New Health Foods”: Overall and by
Recent Change in Financial Situation, Q3 2008 to Q1 2009 (percent and index)
- Monthly Usage Patterns for Foodservice
- Figure 2-18: Monthly Usage Patterns for Chain Fast Food and Family
Restaurants/Steakhouses: By Economic Cohort, Q3 2008 to Q1 2009 (percent)
- Figure 2-19: Monthly Usage Patterns for Chain Fast Food and Family
Restaurants/Steakhouses Among Premium Consumers: By Change in Financial
Situation, Q3 2008 to Q1 2009 (percent)
- Fast Food Psychographics
- Figure 2-20: Agreement Among Premium Consumers with Statement,
“Fast Food Fits My Busy Lifestyle”: Overall and by Recent Change
in Financial Situation, Q3 2008 to Q1 2009 (percent and index)
- Figure 2-21: Agreement Among Premium Consumers with Statement, “I
Like the Trend Toward Healthier Fast Food”: Overall and by Recent
Change in Financial Situation, Q3 2008 to Q1 2009 (percent and index)
- Figure 2-22: Agreement With Statement, “I Prefer Fast Food to Home
Cooking”: By Economic Cohort, Q3 2008 to Q1 2009 (percent)
- Figure 2-23: Agreement With Statement, “I Eating Fast Food Helps
Me Stay Within Budget”: By Economic Cohort, Q3 2008 to Q1 2009
(percent)
Chapter 3: Competitive Implications
- Demand for More, not Less, from Groceries
- Figure 3-1: Weekly Household Grocery Expenditures: Premium Consumers,
2004 to Q1 2009 (percent)
- Grocery Shopping Outside of Supermarkets
- Figure 3-2a: Usage Rates for Selected Grocery Retail Channels and
Chains: Premium Consumers, 2004 to Q1 2009 (percent)
- Figure 3-2b: Usage Rates for Selected Grocery Retail Channels and
Chains: Other Consumers, 2004 to Q1 2009 (percent)
- Figure 3-3: Premium Consumer Usage Rates for Selected Grocery Retail
Channels and Chains: By Change in Financial Situation, Q3 2008 to Q1 2009
(percent)
- More Openings for Store-Bought Meals
- Figure 3-4: Share of Frequent Users of Store Meals: Premium vs. Other
Consumers, 2004 to Q1 2009 (percent)
- Restaurants Fight the Home Court Advantage
- Figure 3-5: Use of Chain Restaurants: Premium Consumers vs. Other
Consumers, Q3 2008 to Q1 2009 (percent)
- Figure 3-6: Percent Agreeing With Selected Fast Food Psychographic
Statements: By Economic Cohort, Q3 2008 to Q1 2009 (percent)
- Figure 3-7: Premium Consumer Indexes for Agreement With Survey
Statement, “I Like Trend Toward Healthier Fast Food”: By
Selected Age and Regional Demographics, Q3 2008 to Q1 2009 (index)
- Marketing in a Subprime Economy
- Coupon Use on the Rise
- Figure 3-8: Use of Coupons for Food Spending: Premium vs. Other
Consumers, Q3 2008 to Q1 2009 (percent)
- Figure 3-9: Use of Coupons for Food Spending: Premium Consumers by
Change in Financial Situation, Q3 2008 to Q1 2009 (percent)
- Premium Consumers Migrating to the Internet
- Figure 3-10a: Shopping-Related Use of the Internet: Premium Consumers,
2004 to Q1 2009 (percent)
- Figure 3-10b: Shopping-Related Use of the Internet: Other Consumers,
2004 to Q1 2009 (percent)
- Figure 3-11: Shopping-Related Use of the Internet: Premium Consumers by
Change in Financial Situation, Q3 2008 to Q1 2009 (percent)
|
Related Report
|
View Cart
