Consumers and Sustainability: Food and Beverage

Table of Contents

Chapter 1: Methodology

• A Joint Publication of The Hartman Group and Packaged Facts
• The Hartman Group Quantitative and Qualitative Methods
• About The Hartman Group, Inc
• About Packaged Facts

Chapter 2: Sustainability & the American Consumer

• Establishing a Definition of Sustainability
  • Figure 2-1: What "Sustainability" Means to Consumers
• Sustainability Concerns and Purchasing Decisions
  • Figure 2-2: Frequency of Purchase Decisions Based on Sustainability Concerns
• A Consumer-based Model of Responsibility
  • Figure 2-3: The Four Zones of Sustainability
• Experiential Triggers
  • Figure 2-4: Triggers for Awareness
• Informational Triggers
  • Figure 2-5: Top Sources of Information on Sustainability
• The World of Sustainability: Core to Periphery
  • Figure 2-6: The World of Sustainability
• Motivations and Barriers to Purchase
  • Convenience
  • Price
  • Expert Opinion
  • Experience
  • Knowledge
  • Table 2-1: Motivations and Barriers for Sustainable Purchases

Chapter 3: Foods, Beverages, & the Sustainability Consumer

• The Food Market and the Zones of Sustainability
• Personal Benefit Zone of Sustainability
• Environmental Zone of Sustainability
  • Organic
  • Figure 3-1: Properties Associated with the Term "Organic"
  • Local
  • Gardening
  • Vegetarianism
• Social Zone of Sustainability
  • Local Satisfies Desire for Connection
  • Humane Treatment of Animals
• Economic Zone of Sustainability
  • Buying Local
  • Fair Trade
• Product Adoption, Purchase Criteria, and Packaging Issues
• Product Adoption Patterns
  • Figure 3-2: Adoption of Sustainable Foods and Beverages
• Freshness is Foremost
  • Table 3-1: Purchase Criteria for Sustainable Foods and Beverages
• Packaging Issues
  • Table 3-2: Dos and Don' ts for Sustainable Food and Beverage Packaging
• Quantitative Findings on Sustainable Food and Beverage Purchases
  • Table 3-3: General Food and Beverage Categories and Corresponding Sustainable Versions
  • Figure 3-3: Purchasing of Foods and Beverages (By Product Category: General Category vs. Sustainable Versions)
  • Figure 3-4: Current Market Reach of Sustainable Food and Beverage Products (By Product Category)
  • Figure 3-5: Current Market Reach and Immediate Growth Opportunity of Sustainable Food and Beverage Products (By Product Category)
  • Figure 3-6: Willingness to Pay a Premium (20% More) for Sustainable Foods and Beverages (By Product Category)

Chapter 4: Summary and Key Insights

• Foods Are Central to Sustainability
• Tenets for Package Communications

Chapter 5: Mid-Year Update

• Responses to Economic Downturn
• Opinions vs. Spending Patterns
  • Table 5-1: Recent Trends in Sustainability Psychographics: Opinions
  • Table 5-2: Recent Trends in Sustainability Psychographics: Behaviors