Report: NORTH AMERICAN PREPAID WIRELESS MARKETS

Prepaid Wireless Opportunities In The U.S. And Canada

An Uncompromising Examination Of The Emerging Issues, Trends And Competitive Forces Re-Directing The Future Of Prepaid Wireless

Prepaid Wireless Economics

The U.S. & Canadian Wireless Industry
Unique Requirements Of Prepaid Wireless
Prepaid And Pay-As-You Go Wireless

Prepaid Technology

Traditional Systems
End User Provisioning
Support Vendors
Handset-Based Systems
Recharge Systems & Networks

Key Markets

Value Shoppers
Ethnic Markets
Credit Challenged
Youth Market

Marketing And Distribution

Convenience Stores
Other Retail Outlets
Check Cashers & Money Transfer
The Internet And 800 #s

The Special Appeal Of Prepaid Wireless To:

Retailers
Check Cashers & Other Non-Bank Finance Services
Consumer Markets
Business Markets

Revenues And Users

Key Players And Their Marketing Programs

Market Developments And Trends

Prepaid Wireless Infrastructure - Facilitating New Prepaid Systems Opportunities In:

Stored Value
Loyalty And Convenience Cards
Micro Payment Systems

Exclusive Sizing And Analysis Of Prepaid Wireless In Canada

The Latest Evaluation Of U.S. Prepaid Wireless Opportunities

Market Shares Of Key Players

Market Forecasts To 2008!

An Eloquent Prepaid Wireless Report For North America

The PELORUS Group - widely acknowledged as a premier analyst firm offering ongoing coverage of prepaid telecommunications - in a landmark effort has expanded its coverage to encompass both the United States and Canada. While still providing its trademark exhaustive assessment of the rapidly evolving U.S. market's dynamics, competitive positions and opportunity forecasts, The PELORUS Group has extended its vision and focus into the prepaid wireless potential associated with its neighbor to the north.

The future of communications, in great measure, rests in wireless. This future includes not only voice, but a spectrum of enhanced services as well. To fully exploit the opportunity, the industry must first discover a way to permit everyone to benefit. Although prepaid is an essential part of giving potential subscribers the greatest access to wireless services, many carriers have resisted providing prepaid services. Critics point to high churn rate and low ARPU. However, several carriers have already discovered that prepaid can not only tap these sectors, but also deliver a whole new set of customer services, providing a much needed advantage in an intensely competitive market. Several segments - such as the youth and ethnic markets - represent huge opportunities for the entire communications industry. Indeed, while the revenues for the next year or two are significant, future revenue streams represent vastly larger opportunities.

Surprisingly, however, many wireless service providers remain reluctant to encourage prepaid programs. In an unprecedented, comprehensive analysis of prepaid rollout in North America, The PELORUS Group provides an economic analysis of prepaid vs. postpaid programs which demonstrates concretely that prepaid programs can be more profitable in today's wireless environment. Prepaid wireless is on the leading edge of a payments revolution that is washing across the entire eco-system, not just telephony. In this sweeping landmark study, we explain why.

The fifth in an acclaimed series of prepaid telephony analyses, "North American Prepaid Wireless Markets" provides a granular analysis of where, how and when prepaid wireless will migrate across the North American landscape. The cross-elasticity of several tends, such as point of sale activation, which levy an impact on all segments, is explained in detail, with the report examining the major factors driving these trends, while casting a keen eye on what we can expect over each of the next five years. This is an exclusive report, whose insights, analyses and recommendations are the results of continuous hands-on monitoring and evaluation of the hotly contested prepaid arena. It is a bold and unprecedented vision of the future of prepaid wireless.

The PELORUS Group's "North American Prepaid Wireless Markets" isolates and analyzes

The market dynamics and growth potential associated prepaid wireless in the U.S. and Canada
The strategies and offerings of leading prepaid wireless providers
Market share of the key players within the U.S. and Canada
Market opportunities emerging from key segments: Youth, income, ethnic, immigrants, and more
Shifting trends in prepaid wireless distribution
Current market dynamics and how evolution will likely track
Recharge methods and associated potential
POSA Systems for wireless services
Market revenue and subscriber growth for prepaid wireless
Close-up: The youth market, the credit challenged, and the unbanked
Market drivers for prepaid wireless, and the importance of wireless economics
Ongoing and emerging regulatory issues
The impact of wireless number portability
Wireless cannibalization of wireline
PREPAID MARKET FORECASTS, BY SEGMENT, THROUGH 2008!