NORTH AMERICAN PREPAID WIRELESS MARKETS

CONTENTS

EXECUTIVE SUMMARY

PREPAID MARKETS: A REALITY CHECK

• Background And History
  • Prepaid Calling Cards
  • Prepaid Wireless
  • Prepaid Dialtone
  • The Prepaid Market In 2003
• Market Definitions
• Types Of Services
  • Prepaid Calling Cards
  • Prepaid Wireless
  • Prepaid Dialtone
• Key Markets Served
  • Credit Challenged
  • Ethnic Markets
  • Collectors
  • Youth Market
  • Mainstream Market Value Conscious/Limited Users
• How Prepaid Wireless Is Sold/Delivery Of Service

TECHNOLOGY IMPACTING THE MARKET

• Point Of Sale Activation Systems (POSA)
  • Types Of POSA Systems
    • Customized Systems
    • Generic/Open Systems
  • POSA Vendors
    • BlackStone
    • Debisys, Inc.
    • Q Comm International
    • Western Union
• Traditional Billing And Reporting Systems
  • Billing Platform
  • Network Hardware
    • Network Call Flow Control
  • Real Time Systems
• End-User Provisioning (Platforms)
  • Boston Communications (BCGI)
  • TSI Telecommunications
  • VeriSign - National Telemangement Corp.
• Handset Based Provisioning
  • Telemac
  • Telespree
• Security Systems
  • Vesta Corp.

NEW STRATEGIES TO LEVERAGE THE MARKET

• From Service To Product To Service Again
• Prepaid As A Destination Product
• Economics Of Prepaid At Retail
• Prepaid Merchandising Essentials
  • Complete Offers
  • Targeting Specific Store Sales
  • Displays And In Store Promotion
• Customer Loyalty
• Retail Technology

MAJOR PLAYERS: THEIR PROGRAMS AND STRATEGIES

• Introduction
• Prepaid Wireless Programs Overview
• Key Statistics & Strategies For North American Wireless Providers
• AT&T Wireless
  • Company Background
  • Consumer Offerings
• Bell Mobility
  • Company Background
  • Consumer Offerings
• Cingular Wireless
  • Company Background
  • Consumer Offerings
• NEXTEL
  • Company Background
  • Consumer Offerings
• Rogers Wireless
  • Company Background
  • Consumer Offerings
• Sprint PCS
  • Company Background
  • Consumer Offerings
• Telus Mobility
  • Company Background
  • Consumer Offerings
• T-Mobile (Formerly VoiceStream Wireless)
  • Company Background
  • Consumer Offerings
• Verizon Wireless Inc
  • Company Background
  • Consumer Offerings
• Companies That Provide Prepaid Only
  • TracPhone
  • Leap Communications
  • Metro PCS
  • Virgin Mobile
• Prepaid Market Shares In The U.S.
• Prepaid Market Shares In Canada

PREPAID WIRELESS: CURRENT STATUS AND FIVE-YEAR FORECASTS

• Wireless Economics
• Case For Prepaid Wireless
• Prepaid Wireless And Stored Value
• Market Drivers And Trends
  • Prepaid Wireless Subscriber By Vendor: 2003
  • Prepaid Wireless Market Share By Vendor: 2003
  • Prepaid Telephony Sales By Distribution Channel: 2003
  • Total Additional Subscribers 1993 - 2002
  • Wireless Telephone Market Shares 2003
  • Average Revenue Per Minute For Wireless Service 1998 - 2002
  • Average Minutes of Use for Wireless Service 1998 - 2002
• Key Assumptions
• U.S. Industry Revenue And Forecasts
  • U.S. Prepaid Wireless Users 2003 - 2008
  • U.S. Wireless Subscribers 2003 - 2008
  • U.S. Wireless Revenues 2003 - 2008
  • U.S. Prepaid Wireless Revenue 2003 - 2008
  • U.S. Prepaid Wireless Revenue Growth Rates 2003 - 2008
  • U.S. Prepaid Subscribers Percent Of Total Subscribers 2003 -2008
  • U.S. Prepaid Revenues Percent Of Total Revenues 2003 - 2008
  • U.S. Average Revenue Per Prepaid User 2003 - 2008
• Canadian Industry Revenue And Forecasts
  • Canadian Cellular/PCS Annual Revenues 1995 - 2002
  • Canadian Wireless Subscribers 2000 - 2008
  • Canadian Additional Subscribers 2000 - 2003
  • Canadian Wireless Phone Penetration 2000 - 2008
  • Canadian Prepaid Wireless Subscribers 2000 - 2008
  • Canadian Prepaid Wireless Revenues 2000 -2008
  • Canadian Prepaid Wireless Customers Percent Of Total Subscribers 2000 - 2008
  • Average Revenue Per Prepaid User - 2003 - 2008