Abstract
HARD DATA ON A RAPIDLY EVOLVING MARKET!
The PELORUS Group has conducted an unprecedented survey of Stored Value usage
- and plans for usage - among consumers across the United States. The effort
represents a major departure from consensus reports. Instead of the opinions
of consultants and third-party analysts, this survey brings directly to you
the plans and needs, the satisfaction levels and service perceptions, of the
users themselves. It clarifies the voice of the consumer, and provides
readers with thought-provoking data on how open-loop Stored Value cards are
being used today, and why.
In a bold departure from traditional formats, The PELORUS Group is pleased to
announce an exhaustive report constructed almost entirely of primary research.
Entitled "The Stored Value Consumer Survey", it is both a quantitative as
well as qualitative report, packed with what product planners, marketing
executives, and market developers ask for most - data that is as provocative
as it is reliable, accurate, and actionable.
THE STORED VALUE MARKET' S DEFINITIVE METRI
The overarching goal of this report is to provide an actionable understanding
of the current and evolving Stored Value markets. Emphasis is placed on
providing the information necessary to develop successful sales and marketing
strategies. The survey results:
- Detail the specific research methodology employed and provide a thorough
description of the respondents. Specifically,
- Describe the research methodology and define terminology that will be
used throughout the report;
- Analyze the respondents' characteristics in terms of their demographic,
economic, and geographic distributions.
- Generate an appreciation of Stored Value card usage offered by key players.
- Identify environmental differences that can explain patterns of non-usage
as well as preferred payment options.
- Drill down into proposed Stored Value solutions.
- Explore user perspectives of, and attitudes toward, Stored Value card
usage - today and tomorrow.
- Provide a more comprehensive and granular understanding of the proposed
Stored Value incentives that could be offered.
- Provide an understanding of how consumers perceive the major issuers of
Stored Value cards.
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