Table of Contents
EXECUTIVE SUMMARY
METHODOLOGY AND ENVIRONMENTAL VARIABLES
- Introduction
- Research Methodology
- Report Definitions
- Respondent Characteristics
- Gender Distribution:
- Table 2.1 Gender Distribution - Total
- Table 2.2 Gender Distribution - Users
- Table 2.3 Gender Distribution - Non-Users
- Age Distribution:
- Table 2.4 Age Distribution - Total
- Table 2.5 Age Distribution - Users
- Table 2.6 Age Distribution - Non-Users
- Education Distribution:
- Table 2.7 Education Distribution - Total
- Table 2.8 Education Distribution - Users
- Table 2.9 Education Distribution - Non-Users
- Household Income Distribution:
- Table 2.10 Household Income Distribution - Total
- Table 2.11 Household Income Distribution - Users
- Table 2.12 Household Income Distribution - Non-Users
- Geographic Distribution:
- Table 2.13 State to Geographic Region Mapping
- Table 2.14 Geographic Region Distribution - Total
- Table 2.15 Geographic Region Distribution - Users
- Table 2.16 Geographic Region Distribution - Non-Users
CARD PREFERENCES AND REASONS FOR NON-USAGE
- Introduction
- Reasons for Non-Use
- Figure 3.1 Reasons For Non-Use - Total
- Figure 3.2 Reasons For Non-Use - Gender
- Table 3.1 Reason for Non-Use - Age
- Table 3.2 Reason for Non-Use - Education Level
- Table 3.3 Reason for Non-Use - Household Income
- Table 3.4 Reason for Non-Use - Geographic Region
- Reasons for Selecting Retail-Specific Cards Versus Open-Loop Stored Value
Cards
- Figure 3.3 Reasons for Purchasing Retail Specific Cards - Total
- Figure 3.4 Reasons for Purchasing Retail Specific Cards - Gender
PURCHASE AND USAGE PATTERNS
- Introduction
- Where Cards are Purchased
- Figure 4.1 Open-Loop Card Purchase Location - Total
- Figure 4.2 Open-Loop Card Purchase Location - Gender
- Table 4.1 Open-Loop Card Purchase Location - Age
- Table 4.2 Open-Loop Card Purchase Location - Education
- Table 4.3 Open-Loop Card Purchase Location - Household Income
- Table 4.4 Open-Loop Card Purchase Location - Geographic Region
- Purchase for Own Use or Gift
- Figure 4.3 Purchase Open-Loop Card For Self or Gift - Total
- Figure 4.4 Purchase Open-Loop Card For Self or Gift - Gender
- Table 4.5 Purchase Open-Loop Cards For Self or Gift - Age
- Table 4.6 Purchase Open-Loop Card For Self or Gift - Education Level
- Table 4.7 Purchase Open-Loop Cars For Self or Gift - Household Income
- Table 4.8 Purchase Open-Loop Card For Self or Gift - Geographic Region
- Quantities of Cards Purchased and Denominations - Own Use
- Figure 4.5 Percent of Purchase of Open-Loop Cards by Denomination, Own
Use - Total
- Figure 4.6 Percent of Purchase of Open-Loop Cards by Denomination, Own
Use - Gender
- Table 4.9 Average Number of Open-Loop Stored Value Cards Purchased, Own
Use - Age
- Table 4.10 Average Number of Open-Loop Stored Value Card Purchased, Own
Use - Education Level
- Table 4.11 Average Number of Open-Loop Stored Value Card Purchased, Own
Use - Household Income
- Table 4.12 Average Number of Open-Loop Stored Value Cards Purchased, Own
Use - Geographic Region
- Table 4.13 Percent of Purchases of Open-Loop Cards by Card Denomination,
Own Use - Age
- Table 4.14 Percent of Purchases of Open-Loop Cards by Card Denomination,
Own Use - Education
- Table 4.15 Percent of Purchases of Open-Loop Cards by Card Denomination,
Own Use - Household Income
- Table 4.16 Percent of Purchases of Open-Loop Cards by Card Denomination,
Own Use - Geographic Region
- Quantities of Cards Purchased and Denominations - For Gifts
- Figure 4.7 Percent of Purchase of Open-Loop Cards by Denomination, For
Gift - Total
- Figure 4.8 Percent of Purchase of Open-Loop Cards by Denomination, For
Gift - Gender
- Table 4.17 Average Number of Open-Loop Stored Value Cards Purchased, For
Gifts - Age
- Table 4.18 Average Number of Open-Loop Stored Value Cards Purchased, For
Gift - Education Level
- Table 4.19 Average Number of Open-Loop Stored Value Cards, Purchased,
For Gifts - Household Income
- Table 4.20 Average Number of Open-Loop Stored Value Cards Purchased, For
Gift - Geographic Area
- Table 4.21 Percent of Purchasers of Open-Loop Card by Card
Denominations, For Gift - Age
- Table 4.22 Percent of Purchasers of Open-Loop Cards by Card
Denominations, For Gift - Education Level
- Table 4.23 Percent of Purchasers of Open-Loop Cards by Card
Denomination, For Gifts - Household Income
- Table 4.24 Percent of Purchasers of Open-Loop Cards by Card
Denominations, For Gifts - Geographic Region
- Reasons for Purchasing Open-Loop Stored Value Cards for Self
- Figure 4.9 Reason for Purchasing Open-Loop Stored Value Cards, Own Use -
Total
- Figure 4.10 Reason for Purchasing Open-Loop Stored Value Cards, Own Use
- Gender
- Table 4.25 Reasons for Purchasing Open-Loop Stored Value Cards, Own Use
- Age
- Table 4.26 Reasons for Purchasing Open-Loop Stored Value Cards, Own Use
- Education
- Table 4.27 Reason for Purchasing Open-Loop Stored Value Cards, Own Use -
Household Income
- Reasons for Purchasing Open-Loop Stored Value Cards as a Gift
- Figure 4.11 Reason for Purchasing Open-Loop Stored Value Cards, as Gift
- Total
- Figure 4.12 Reason for Purchasing Open-Loop Stored Value Cards, as Gift
- Gender
- Table 4.28 Percent of Purchasers of Open-Loop Cards by Card
Denominations, For Gifts - Geographic Region
- Table 4.29 Reasons for Purchasing Open-Loop Stored Value Cards, as Gift
- Age
- Table 4.30 Reasons for Purchasing Open-Loop Stored Value Cards, as Gift
- Education Level
- Table 4.31 Reasons for Purchasing Open-Loop Stored Value Cards, as Gift
- Household Income
- Table 4.32 Reasons for Purchasing Open-Loop Stored Value Cards, as Gift
- Geographic Region
- Types of Purchases That Open-Loop Stored Value Cards Are Used
- Figure 4.13 Types of Purchases Open-Loop Stored Value Cards Used - Total
- Figure 4.14 Types of Purchases Open-Loop Stored Value Cards Used - Total
- Table 4.33 Types Of Purchases Open-Loop Stored Value Cards Used - Age
- Table 4.34 Types of Purchases Open-Loop Stored Value Cards Used -
Education Level
- Table 4.35 Types of Purchases Open-Loop Stored Value Cards Used -
Household Income
- Table 4.36 Types of Purchases Open-Loop Stored Value Cards Used -
Geographic Region
- Age Groups Open-Loop Cards are Given as Gifts
- Figure 4.15 Age Groups Open-Loop Cards Given As Gifts - Total
- Figure 4.16 Age Groups Open-Loop Cards Given As Gifts - Gender
- Table 4.37 Age Groups Open-Loop Cards Given As Gifts - Age
- Table 4.38 Age Groups Open-Loop Cards Given A Gifts - Education Level
- Table 4.39 Age Groups Open-Loop Cards Given A Gifts - Household Income
- Table 4.40 Age Groups Open-Loop Cards Given As Gifts - Geographic Regions
- Importance of Card Characteristics
- Figure 4.17 Importance of Card Characteristics, Mean Score - Total
- Figure 4.18 Importance of Card Characteristics, Mean Score - General
- Table 4.41 Importance of Card Characteristics, Mean Score - Age
- Table 4.42 Importance of Card Characteristics, Mean Score - Education
- Table 4.43 Importance of Card Characteristics, Mean Score - Household
- Table 4.44 Importance of Card Characteristics, Mean Score - Geographic
PAYMENT PREFERENCES, BRAND IMPORTANCE, AND FUTURE USAGE PLAN
- Introduction
- Open-Loop Stored Value Cards Versus Other Payment Options
- Figure 5.1 - Open-Loop Cards Versus Other Payment Options - Total
- Figure 5.2 - Open-Loop Cards Versus Other Payment Options - Gender
- Table 5.1 - Open-Loop cards Versus Other Payment Options - Age
- Table 5.2 - Open-Loop cards Versus Other Payment Options - Education
Level
- Table 5.3 - Open-Loop cards Versus Other Payment Options - Household
Income
- Table 5.4 - Open-Loop Cards Versus Other Payment Options - Geographic
Region
- Open-Loop Stored Value Card Brand Perception
- Figure 5.3 - Open-Loop Stored Value Card Brand Perception, Mean Score
- Total
- Figure 5.4 - Open-Loop Stored Value Card Brand Perception, Mean Score
- Gender
- Table 5.5 - Open-Loop Stored Value Card Brand Perception, Mean Score -
Age
- Table 5.6 - Open-Loop Stored Value Card Brand Perception, Mean Score -
Education Level
- Table 5.7 - Open-Loop Stored Value Card Brand Perception, Mean Score -
Education Level
- Table 5.8 - Open-Loop Stored Value Card Brand Perception, Mean Score -
Geographic Area
- Ranking of Different Payment Options for Different Payment Purchase
Points
- Figure 5.5 - Ranking of Payment Options at a $5.00 Purchase Level,
Mean Score - Total
- Figure 5.6 - Ranking of Payment Options at a $10.00 Purchase Level,
Mean Score - Total
- Figure 5.7 - Ranking of Payment Options at a $25.00 Purchase Level,
Mean Score - Total
- Figure 5.8 - Ranking of Payment Options at a $50.00 Purchase Level,
Mean Score - Total
- Figure 5.9 - Ranking of Payment Options At A $75.00 Purchase Level,
Mean Score - Total
- Figure 5.10 - Ranking of Payment Options at a $5.00 Purchase Level,
Mean Score - Gender
- Figure 5.11 - Ranking of Payment Options at a $10.00 Purchase Level,
Mean Score - Gender
- Figure 5.12 - Ranking of Payment Options at a $25.00 Purchase Level,
Means Score - Gender
- Figure 5.13 - Ranking of Payment Options at a $50.00 Purchase Level,
Means Score - Gender
- Figure 5.14 - Ranking of Payment Options at a $75.00 Purchase Level,
Means Score - Gender
- Table 5.10 - Ranking of Payment Options at a $10.00 Purchase Level,
Mean Score - Age
- Table 5.11 - Ranking of Payment Options at a $25.00 Purchase Level,
Mean Score - Age
- Table 5.12 - Ranking of Payment Options at a $50.00 Purchase Level,
Mean Score - Age
- Table 5.13 - Ranking of Payment Options at a $75.00 Purchase Level,
Mean Score - Age
- Table 5.14 - Ranking of Payment Options at a $5.00 Purchase Level,
Mean Score - Education Level
- Table 5.15 - Ranking of Payment Options at a $10.00 Purchase Level,
Mean Score - Education Level
- Table 5.16 - Ranking of Payment Options at a $25.00 Purchase Level,
Mean Score - Education Level
- Table 5.17 - Ranking of Payment Options at a $50.00 Purchase Level,
Mean Score - Education Level
- Table 5.18 - Ranking of Payment Options at a $75.00 Purchase Level,
Mean Score - Education Level
- Table 5.19 - Ranking of Payment Option at a $5.00 Purchase Level, Mean
Score - Household Income
- Table 5.20 - Ranking of Payment Option at a $10.00 Purchase Level,
Mean Score - Household Income
- Table 5.21 - Ranking of Payment Option at a $25.00 Purchase Level,
Mean Score - Household Income
- Table 5.22 - Ranking of Payment Option at a $50.00 Purchase Level,
Mean Score - Household Income
- Table 5.23 - Ranking of Payment Option at a $75.00 Purchase Level,
Mean Score - Household Income
- Table 5.24 - Ranking of Payment Option at a $5.00 Purchase Level, Mean
Score - Geographic Region
- Table 5.25 - Ranking of Payment Option at a $10.00 Purchase Level,
Mean Score - Geographic Region
- Table 5.26 - Ranking of Payment Option at a $25.00 Purchase Level,
Mean Score - Geographic Region
- Table 5.27 - Ranking of Payment Option at a $50.00 Purchase Level,
Mean Score - Geographic Region
- Table 5.28 - Ranking of Payment Option at a $75.00 Purchase Level,
Mean Score - Geographic Region
- Table 5.9 - Ranking of Payment Options at a $5.00 Purchase Level, Mean
Score - Age
- Purchase Activity of Open-Loop Stored Value Cards Over Next 12 Months
- Figure 5.15 - Purchasing of Open-Loop Stored Value Cards Over the Next
12 Months
- Figure 5.16 - Frequency of Purchasing Open-Loop Cards Over the Next 12
Months - Gender
- Table 5.30 - Purchasing of Open-Loop Stored Value Cards Over the Next
12 Months - Education Level
- Table 5.31 - Purchasing of Open-Loop Stored Value Cards Over the Next
12 Months - Household Income
- Table 5.32 - Purchasing of Open-Loop Stored Value Cards Over the Next
12 Months - Geographic Area
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