ALTERNATIVE PAYMENTS: CHANGING THE RULES

Abstract

Alternative payment offerings are gaining in both creditability and popularity. From mobile payments to contactless cards to biometrics, consumers are taking notice of emerging alternatives to traditional payment modes. Each passing day sees more media announcing new deployments, new trails. The end result is a consumer reservoir that is more conversant with these solutions - and their inherent issues - than most realize. And one that is more wiling to embrace them.

Although issues such as security remain, alternative payments no longer are relegated to "Sometime-In-The Future" status. The implications to traditional payment modes assume a more imperative nature. Alternative payments promise over time to re-write the payments ground rules. By 2011, PELORUS research suggests aggregate alternative payments revenue will exceed $400 billion.

For the first time, a single report pulls together the potential - opportunistic as well as disruptive - associated with each distinct major category of alternative payment. The PELORUS Group offers a compelling perspective as to which segments will ultimately prove most profitable. Nobody studies the emerging payments industry as consistently, thoroughly and as passionately as The PELORUS Group. "Alternative Payments: Changing the Rules" is The PELORUS Group' s vision of an industry in transition. It is dedicated to harnessing the incredible opportunity - in unprecedented detail - emerging from each major alternative payment category.

Key Features:

• Analyzing Why Technology And User Needs Are Now Aligned For Explosive Growth In Alternative Payments
• Defining The Market Drivers And Trends In Contactless Cards, Mobile Payments And Biometrics
• Det ailed Opportunity Analysis And Outlook For User Needs And Markets Served
• Detailed Strategy Discussions On A Per Company Basis For Existing And Emerging Players In: Contactless Cards, Mobile Payments and Biometrics Payments
• Impact Of Alternative Payments On The Traditional Payments Industry, Retailers, The Financial Industry, And Companies That Currently Serve The Unbanked And Credit Challenged
• Consumer Intangibles
• Hurdles In Authentication
• The Rise Of RFID And NFC
• Government Support And Regulation
• What Are The Partnership Opportunities Between Players Utilizing Different Technologies To Leverage Their Strengths And Drive Consumer Adoption
• Growth In Online Payments And Its Impact On The Payments Value Chain?
• Payment/Card Holder Steering And What It Means For Alternative Payments
• The Convenience Factor: Active vs. Passive Payments
• Analyzing The Features And Benefits Of Each Alternative Payments Technology
• Dealing With Security Issues By Alternative Payments Mode
• Merchant Benefits:
  • Contactless Cards
  • Mobile Payments
  • Biometric Authenticated Payments
• Applications And Trials:
  • Contactless Cards
  • Mobile Payments
  • Biometric Authenticated Payments
• The Future Of Alternative Payments
• Market Forecasts To 2011!

How Wary Do Credit Card Companies Need To Be Of Alternative Payments, And What Are Their Opportunities? What Are The Opportunities And Pitfalls Associated With The Increasing Utilization Of E-Payments Instead Of Cash For Parking, Vending, And Other Micropayments?

Isolates and analyzes:

• What is the potential for alternative payments to erode traditional payment and credit card systems?
• Which applications of alternative payments have already emerged, and which have yet to, but eventually will enjoy rapid growth?
• Why might financial institutions eventually find themselves at a competitive disadvantage to alternative payment services providers despite their current market dominance?
• How can new technologies such as RFID and NFC greatly enhance the users' experience?
• Why can direct debit payments using a biometrics solution, contactless card, or wireless device significantly increase security and reduce fraud?
• From mobile payments, to biometrics, to contactless cards, what are the benefits realized by different alternative payments systems?
• When, why and how quickly will each alternative payment category catch on in the U.S.?
• What payments will grow the most as they reach an aggregate total of some $400 billion in the U.S. by 2011?
• Which factors will help and which factors will hinder the payments evolution?
• What progress has been made by the major players to establish standards and a common ground between telecom and the financial communities?
• Will disintermediation, the buzzword of the Internet, also affect the payments process and the revenue potential of issuers and processors?
• What are the services and product offers of the key players?
• What is the impact of alternative payments on carriers, retailers, the financial industry, and companies that currently employ traditional payment systems?
• What are the technologies that empower devices to displace traditional payment modes?
• What are the fastest growing applications by alternative payment service?
• What are the key regulatory, standards, fraud prevention, and security issues?
• What is the five year market potential associated with contactless cards, mobile payments, and biometric payments?