Abstract
Recent announcements from major companies in the banking industry suggest that
mobile banking in the U.S. will change the banking landscape over the next few
years. Factors ranging from increasing consumer acceptance of and experience
with mobile devices, to extensive customer experience with online banking, to
improved technology solutions provided by mobile banking suppliers, are
converging to create an environment where mobile banking is moving to
full-blown development.
Financial institutions are now on the verge of tapping the potential of
wireless networks and mobile devices to better serve their customers. Mobile
solutions enable banks to deliver critical account information when, where and
how customers want and need it, resulting in strengthened customer
relationships, and opening the door to new marketing opportunities.
"Mobile Banking For The U.S.: On The Cusp Of Development" discusses in
granular detail market imperatives and driving forces, issues, and short and
long-term opportunities for this emerging service. With extensive discussions
of recent U.S. developments, profiles of mobile banking solutions providers
and their offerings, recent bank initiatives moving beyond the trial stage,
and five year forecasts, this report is a must read for any organization
seeking to profit from and understand this budding opportunity.
Assessing Market Dynamics, Opportunities and Challenges To 2012
An Exclusive Report Dedicated To Probing Issues, Trends, And Competitive
Forces Shaping Mobile Banking And Its Impact On Financial Institutions
- Why Technology, User Needs, And Bank Needs Are Now Aligned For Solid
Growth In Mobile Banking
- The Market Drivers And Trends In Mobile Banking
- Detailed Analysis Of And Insight Into User Needs
- Impact Of Mobile Banking On The Traditional Banking Industry, Retailers,
And Their Customer-Facing Operations
- Consumer Intangibles
- Bank Marketing Opportunities Associated With Mobile Banking
- Mobile Banking In The Rest Of The World
- The Partnership Opportunities Between Players Utilizing Different
Technologies To Leverage Their Strengths And Drive Consumer Adoption
- Growth In Mobile Banking And Its Impact On A Bank' s Competitive Position
- The Convenience Factor For Consumers
- Analyzing The Features And Benefits Of Mobile Banking Technology
- Dealing With Mobile Banking' s Security Issues
- Mobile Banking Applications And Trials
- The Future Of Mobile Banking
- Market Forecasts To 2012!
isolates and analyzes:
- When, why and how quickly mobile banking will catch on in the U.S.
- How long it took for mobile banking to make inroads outside the U.S., and
what factors are contributing to its acceptance
- How broadband network ubiquity enables the rise of mobile banking
- Which applications of mobile banking are likely to enjoy the most rapid
growth
- Why adoption rates for mobile banking and mobile payments will likely
differ
- How online banking is related to mobile banking' s prospects
- Why banks need to embrace and not resist their customers' increasing
comfort with mobile devices
- Why direct debit payments made from a mobile device can significantly
increase security and reduce fraud
- Ramifications of the Apple iPhone and high-end phones for mobile banking
- Which factors will help and which factors will hinder the mobile banking
evolution
- What progress has been made by the major technology suppliers to establish
standards and a common ground between telecom and the financial community
- Whether security concerns will be a "show stopper"
- What the services and product offers are of the players establishing this
new market
- Highly detailed five-year mobile banking market projections
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