Table of Contents
EXECUTIVE SUMMARY
FACTORS CONVERGING FOR U.S. MOBILE BANKING
- Introduction
- Factors Compelling Increasing Adoption of Mobile Banking
- Ubiquity of Mobile Phones
- Mobility Increasingly Important
- Imperative to do a Chore Now
- The Perceived Need for Information Now
MOBILE BANKING: ITS ESSENCE
- What is Mobile Banking?
- Non-Transaction Based Services
- Transaction Based Services
- Services Not Available
MOBILE BANKING OVERSEAS EXPERIENCE
- Overview
- Korea
- Japan, Singapore
- Australia
- Europe
- Developing World
MARKET IMPERATIVE, DRIVING FORCES
- Overview
- Mobile Phone/Device Ubiquity
- Mobile Phone/Device Capability
- Banking Online
- Consumer Convenience
- Why be Tethered to a PC when in Starbucks or a Park?
- The Perceived Need to Do It Now
- Market Imperatives, Driving Forces -- Banks
- Customer Satisfaction
- Positioning for the Future (Evolving Mobile World)
- Mobile Banking: Complementary to a Branch?
- Costs
- Costs to Implement
- Cost Savings (Customer Service, IVR, Online)
- Marketing Opportunities Associated with Mobile Banking
- A Positive Security Consideration
RECENT U.S. DEVELOPMENTS
- Overview
- Where it Stands -- a Confluence of Driving Forces
- Small Bank and Large Bank Adoption
- Apple iPhone -- Implications for Mobile Banking and Mobile Commerce
- Conundrums between Adoption of Mobile Banking and Mobile Payment
SECURITY AND TECHNOLOGY
- Overview
- Security
- Prerequisites to a Secure Mobile Banking Infrastructure
- Scalability
- Phishing
- Mobile Technology Overview
- SMS, WAP, and Downloadable Applications
- Solution Reliability and Ease of Use
- Smart Phones
- SIM Cards
- Memory Cards
COMPANY PROFILES
- Overview
- Mobile Banking Solutions Providers
- Access Softek
- CheckFree
- Clairmail
- Firethorn Holdings
- mFoundry
- Online Resources
- Sapphire Mobile Systems
- Tyfone
- Yodlee
- Banks Announcing/Introducing Mobile Banking Offering
- Large Banks
- BancorpSouth
- Bank of America
- Citibank
- Fifth Third Bank
- Synovus
- Wachovia
- Wells Fargo
- Small Banks
- Bank of Oswego
- Heritage Bank
- Mobile (Wireless) Companies
- AT&T (nee Cingular)
- Verizon Wireless
- Credit Card Companies - Discover Card
MARKET PROJECTIONS
- Introduction
- Current Market -- Online Banking
- Key Assumptions -- Online Banking
- Market Forecast -- Online Banking
- Current Market -- Mobile Banking
- Key Assumptions -- Mobile Banking
- Market Forecast -- Mobile Banking
- Market Forecast -- Mobile Banking Users as Percent of Online Banking
Users
- Market Forecast -- Large Bank Adoption of Mobile Banking
- Figure
- Online Banking Users in the U.S. -- 2007 to 2012
- Mobile Banking Users in the U.S. -- 2007 to 2012
- Mobile Banking Users as Percent of Online Banking Users -- 2007 to 2012
- Large Bank Adoption of Mobile Banking Top 100 Banks -- 2007 to 2012
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