Free DA: Googling Directory Assistance

EXECUTIVE SUMMARY

MARKET OVERVIEW

• Introduction
• Market Trends and Drivers
  • DA/DIS Still A Solid Market
  • Prices For DA/DIS
  • Upsurge in Wireless Base
  • Emerging Business Models For Ad-Based Free DA/DIS
  • The Manna for Free DA/DIS -- Business Category Search
  • Free DA/DIS Linchpins -- Ad Management and Ad Aggregator Solutions
  • Mobile Voice Search and Automation
  • All in One Mobile Phones
• Future
• Research Methodology

PLATFORM PROVIDERS, SPEECH RECOGNITION/MOBILE SEARCH VENDORS, AD MANAGEMENT, AND AGGREGATORS

• Introduction
• DA/DIS Platform Suppliers
  • Local Matters
    • Introduction
    • History
    • Product Offerings
    • Market Served/Pursued
  • VoltDelta
    • Introduction
    • History
    • Product Offerings
    • Market Served/Pursued
• Speech Recognition, Mobile Voice Search, and Interactive Voice Response Providers
  • Nuance Communications
    • Introduction
    • History
    • Product Offerings
    • Market Served/Pursued
• Mobile Search/Ad Engine Providers
  • Apptera
    • Introduction
    • History
    • Product Offerings
    • Market Served/Pursued
  • Call Genie
    • Introduction
    • History
    • Product Offerings
    • Market Served/Pursued
  • PhoneSpots
    • Introduction
    • History
    • Product Offerings
    • Market Served/Pursued
  • V-Enable
    • Introduction
    • History
    • Product Offerings
    • Market Served/Pursued
• Ad Aggregators
  • Figure:
    • Voice & Mobile Search Solution Stack/Ecosystem

SERVICE PROVIDERS

• Introduction
  • 800-411-Metro/800-411-SAVE
    • Introduction
    • History
    • Service Description
    • Pricing Model
    • Markets Served
  • 800IDEAS.COM/1-800-SAN-DIEGO
    • Introduction
    • History
    • Service Description
    • Pricing Model
    • Markets Served
  • AT&T
    • Introduction
    • History
    • Service Description
    • Pricing Model
    • Markets Served
  • Google
    • Introduction
    • History
    • Service Description
    • Pricing Model
    • Markets Served
  • INFONXX
    • Introduction
    • History
    • Service Description
    • Pricing Model
    • Markets Served
  • Jingle Networks
    • Introduction
    • History
    • Service Description
    • Pricing Model
    • Markets Served
  • MetroPCS Communications and Alltel
    • Introduction
    • History
    • Service Description
    • Pricing Model
    • Markets Served
  • R.H. Donnelley (RHD)
    • Introduction
    • History
    • Service Description
    • Pricing Model
    • Markets Served
  • Say Hello
    • Introduction
    • History
    • Service Description
    • Pricing Model
    • Markets Served
  • Tellme/Microsoft
    • Introduction
    • History
    • Service Description
    • Pricing Model
    • Markets Served
  • Toll Free Yellow Pages
    • Introduction
    • History
    • Service Description
    • Pricing Model
    • Markets Served
  • Verizon LiveSource
    • Introduction
    • History
    • Service Description
    • Pricing Model
    • Markets Served
  • Others

MARKET TRENDS AND GROWTH ANALYSIS -- 2007 TO 2012

• Market Overview
• Trends and Assumptions
  • Growth of Wireless
  • Wireline and Wireless DA/DIS
  • Free DA/DIS Business Model
  • Advertiser Support for Audio Ads
  • Ad Aggregators
  • Betting on Business Category Search
  • Growth of Mobile Local (Voice) Search
  • Availability of DIS/Multimedia Content
  • Ad Management Solutions
  • Automation/Operator Backup
  • Hybrid Models On The Horizon
  • Broadband Upgrades
  • Long Return on Investment Cycle
  • Advances in Wireless Phones
• U.S. Free DA/DIS Services
• U.S. DA/DIS Call Volume
• U.S. DA/DIS Revenue
• U.S. DIS Market Share
• Free DA/DIS Call Volume
• Free DA/DIS Market Share
• Free DA/DIS Revenues Per Call
• Free DA/DIS Revenues
  • Figures:
    • DA/DIS Call Volumes and Revenues 2007
    • DIS Market Share -- 2007 to 2012
    • Free DA/DIS Call Volume 2007 to 2012
    • Free DA/DIS Share Of DA/DIS Market -- 2007 to 2012
    • Free DA/DIS Revenue Per Call -- 2007 to 2012
    • Free DA/DIS Total Revenue -- 2007 to 2012