NORTH AMERICAN DA AND SEARCH: AT THE CROSSROADS OF OPPORTUNITY

Table of Contents

EXECUTIVE SUMMARY

MARKET OVERVIEW

• Introduction
• Defining Moment for DA
• Still a Strong Multi-Billion Dollar Market in the U.S.
• Rise of the “Disruptive” Services
• Disruptive Services Encroach into Traditional DA and DIS Area
• Mobile Phones Morph into All-In-One Smart Devices
• Google' s Android System
• Free DA Release 2.0
• DIS for Wireline
• Mining Calls Falling Through the Crack
• Outsourcing
• Mergers and Acquisitions
• Efficient Call Center/Operator Practices Increase Margins
• Regulatory Overview
• Wireless -- Cable -- Voice over IP Number Databases
• Monetizing in Unchartered Territory: Parallel Multi-Stream Business Models
• Crosscurrents of Challenges and Opportunities
• Research Methodology

THE WIRELINE MARKET

• Market Overview
• U.S. Wireline Carriers
• AT&T
• Embarq
• Qwest Communications International
• Verizon
• Qwest DA Rates By State
• Verizon Directory Assistance Rates

WIRELESS DA

• Wireless Subscribers
• Wireless DA/DIS
• Outsourcing DA/DIS
• Wireless DA Carriers
• AT&T
• VoiceDial & VoiceInfo
• Sprint
• T-Mobile
• Verizon Wireless
• Virgin Mobile
• Others

DA AND DIS OUTSOURCERS, PLATFORM AND VOICE RECOGNITION PROVIDERS, AND FREE, AD-SUPPORTED SERVICE PROVIDERS

• Introduction
• Wholesalers and Outsourcer
• kgb-USA
• Verizon LiveSource
• Platform and Voice Recognition Providers
• Apptera
• Call Genie
• Cellfire
• CellWand
• deCarta
• Dial Directions
• 4INFO
• Local Matters
• Medio Systems
• Nuance Communications
• Promptu
• Soleo Communications
• V-ENABLE
• Vlingo
• VoltDelta
• Yap
• Free and Ad-Supported Service Providers
• AT&T (YellowPages.com)
• ChaCha
• Idearc
• Jingle Networks
• R.H. Donnelley
• SpeakSoft
• Whitepages.com
• 800OnCall
• Portable Navigation Units
• Canadian DA Market
• Canadian Wireline and Wireless DA
• Bell Canada
• Nordia
• TELUS

FIVE-YEAR TREND AND GROWTH ANALYSIS

• Market Overview
• Trends and Assumptions
• Decline of the Switched End-User Local Access Wireline
• Growth of Wireless Subscribership
• Role of Wireline/Wireless DIS
• Access to DIS/Multimedia Content
• Impact of Internet, Online Yellow Pages and Information Services
• The role of the Disruptive Services
• Advances in Mobile Phones
• Automation
• Ad Aggregation and Free DA Release 2.0
• Customer Awareness
• United States
• Wireline Directory Assistance
• Switched End-User Local Access Lines
• Monthly Wireline DA Calls Per Local Access Line
• Yearly Wireline DA Calls Per Local Access Line
• Total Wireline DA Volume
• Wireline DA Revenues Per Call
• Total Wireline DA Revenues
• Wireless Directory Assistance
• Wireless Subscribers
• Monthly DA Calls Per Wireless Subscriber
• Yearly Calls Per Wireless Subscriber
• Wireless DA/DIS Volume
• Wireless DA/DIS Revenue Per Call
• Wireless DA/DIS Revenues
• Total Wireline and Wireless DA/DIS Call Volume
• Total Wireline and Wireless DA/DIS Revenues
• DIS Usage
• Wireless DIS Call Volume
• Wireline DIS Call Volume
• Total DIS Call Volume
• Wireless DIS Revenues
• Wireline DIS Revenues
• Total DIS Revenues
• Free DA/DIS Market
• Free DA/DIS Call Volume
• Free DA/DIS Share of the Holistic DA Market
• Free DA/DIS Revenue Per Call
• Free DA/DIS Revenue
• Canada
• Wireline Directory Assistance
• Wireline Access Lines
• Monthly Wireline DA Calls Per Access Line
• Yearly Wireline DA Calls Per Access Line
• Wireline DA Volume
• Wireline DA Revenues Per Call
• Wireline Revenues
• Wireless DA
• Wireless Subscribers
• Monthly Wireless DA Calls Per Subscriber
• Yearly Wireless DA Calls Per Subscriber
• Wireless DA Volume
• Monthly Wireless DA Revenue Per Call
• Wireless Revenues
• Total DA Volume
• Total DA Revenues
• DIS Call Volume

Figures:

• U.S. Wireline Access Lines -- 2007 to 2012
• U.S. Monthly DA Calls Per Wireline Access Line -- 2007 to 2012
• U.S. Yearly DA calls Per Wireline Access Line -- 2007 to 2012
• U.S. Wireline DA Call Volume -- 2007 to 2012
• U.S. Wireline DA Price Per Call -- 2007 to 2012
• U.S. Wireline DA REVENUEs -- 2007 to 2012
• U.S. Wireless Subscribers -- 2007 to 2012
• U.S. Monthly DA Calls Per Wireless Subscribers -- 2007 to 2012
• U.S. Yearly DA Calls Per Wireless Subscribers -- 2007 to 2012
• U.S. Wireless DA Call Volume -- 2007 to 2012
• U.S. Wireless DA Price Per Call -- 2007 to 2012
• U.S. Wireless DA Revenues -- 2007 to 2012
• U.S. Total DA Call Volume -- 2007 to 2012
• U.S. Total DA Call Revenues -- 2007 to 2012
• U.S. Wireless DIS Call Volume -- 2007 to 2012
• U.S. Wireline DIS Call Volume -- 2007 to 2012
• U.S. Total DIS Call Volume -- 2007 to 2012
• U.S. Wireless Paid DIS Revenues -- 2007 to 2012
• U.S. Wireline Paid DIS Revenues -- 2007 to 2012
• U.S. Total Paid DIS Revenues -- 2007 to 2012U.S. Free DA Call Volume -- 2007 to 2012
• U.S. Free DA Call Volume -- 2007 to 2012
• U.S. Free DA Percent of Total DA Markets -- 2007 to 2012
• U.S. Free DA Revenue Per Call -- 2007 to 2012
• U.S. Total Free DA Revenues -- 2007 to 2012
• Canadian Wireless Access Lines -- 2007 to 2012
• Canadian Monthly DA Calls Per Wireline Access Line -- 2007 to 2012
• Canadian Yearly DA Calls Per Wireless Access Line -- 2007 to 2012
• Canadian Yearly DA Calls Per Wireline Access Line -- 2007 to 2012
• Canadian Wireline DA Call Volume -- 2007 to 2012
• Canadian Wireline DA Price Per Call -- 2007 to 2012
• Canadian Wireline DA Revenues -- 2007 to 2012
• Canadian Wireless Subscribers -- 2007 to 2012
• Canadian Monthly DA Calls Per Wireless Subscribers -- 2007 to 2012
• Canadian Yearly DA Calls Per Wireless Subscribers -- 2007 to 2012
• Canadian Wireless DA Call Volume -- 2007 to 2012
• Canadian Wireless DA Price Per Call -- 2007 to 2012
• Canadian Wireless DA Revenues -- 2007 to 2012
• Canadian Total DA Call Volume -- 2007 to 2012
• Canadian Total DA Call Revenues -- 2007 to 2012
• Canadian DIS Call Volume -- 2007 to 2012