Abstract
The electrification of the automobile has been slowly progressing over the
last 10 years, ever since the arguably false start in the late 1990s. While
hybrid electric vehicles (HEVs) have been proliferating recently, a new breed
is on the verge of launching: the plug-in hybrid electric vehicle (PHEV).
Promising dramatically improved fuel economy, PHEVs have come about largely
from the convergence of two technologies: HEVs and lithium ion (Li-ion)
batteries.
A mix of consumer demand and government incentives is fueling the development
of PHEVs. Governments are encouraging improved fuel economy either implicitly
by regulating it, as in the United States, or by charging high fuel taxes or
limits on vehicle emissions, as in Europe. In addition, automakers are
counting on consumers who have demonstrated strong interest in HEVs to show
similar willingness to purchase PHEVs. Pike Research forecasts that PHEV
programs will initially focus on the small car segment (80% of sales in 2015),
followed closely by the small SUV segment (10% of sales by 2015). By 2015, we
anticipate the U.S. will be the largest market for HEVs and PHEVs, selling
approximately 640,000 vehicles in these two categories combined. China will
be the second-largest market with more than 560,000 hybrid vehicles sold that
same year. By that time, Pike Research forecasts that there will be a total
of 1.7 million PHEVs on the world' s roadways.
This Pike Research report analyzes the emerging PHEV market with a focus on
business issues and demand drivers, technology issues such as the use of
advanced batteries and the need for electric vehicle charging infrastructure,
the effects of regulatory standards and government incentives around the
world, and an in-depth assessment of major OEMs' PHEV programs. Detailed
market data and forecasts include PHEV sales and registrations for world
markets, sales figures for the total light vehicle and HEV markets to provide
context for these numbers, and projected PHEV market shares for selected
manufacturers.
Key questions addressed:
- What HEV and PHEV programs are planned for the next few years?
- What are the consumer acceptance issues associated with PHEVs?
- How will the PHEV market be segmented between different vehicle classes?
- What are the key technologies used in HEVs and PHEVs?
- how big are the HEV and PHEV markets and how large are these markets
expected to grow?
- What are the key drivers of growth in the HEV and PHEV markets?
- What will be the effects of regulatory standards and government incentives
on the emerging PHEV market?
- Who are the key industry players in the HEV and PHEV markets?
- How ill the adoption of PHEVs vary by world region?
Who needs this report?
- OEM Vehicle Marketing Managers
- Vehicle Component Suppliers
- Battery Manufacturers
- Government Environmental Agencies
- Government Transportation Agencies
- Environmental Transportation Advocacy Groups
- Vehicle Trade Associations
- Utility Managers
- Investor Community
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