Report: U.S. Solar Energy Demand Dynamics: Financing Structures, Government Incentives, and Market Drivers for Solar Photovoltaics Projects: 2009-2015 TOC

1. Executive Summary

1.1 U.S. Lags Europe in Solar
1.2 Federal Incentives Fall Short
1.3 Areas Seeing the Greatest Demand
1.4 The Biggest Disappointments of 2009
1.5 The Financing Roadblock
1.5.1 Remedies for the Financing Shortfall
1.6 Module Prices
1.7 Five-Year Outlook
- 1.7.1 Returns and Demand

2. Governmental Demand Creation Mechanisms

2.1 European Feed-In Tariffs Light the Fire
2.2 Japan Used Cash to Hook Investors
2.3 U.S. State Renewable Portfolio Standards
2.4 U.S. Federal Investment Tax Credits and Other Incentives
2.5 Incentive Mechanisms at the State and Local Levels
- 2.5.1 State Rebate Programs
- 2.5.2 Adopting European-Style Feed-In Tariffs
  - 2.5.2.1 Solar Renewable Energy Credits (SRECs)
- 2.5.3 Net Metering
- 2.5.4 Credit Multipliers and Set-Asides
  - 2.5.4.1 Credit Multiplier Example
  - 2.5.4.2 Solar Set-Aside in Addition to a Multiplier

3. Industry Demand Drivers

3.1 Legislation, Regulations, Incentives, and Subsidies
- 3.1.1 Module, BOS, and Installation Costs
- 3.1.2 Availability and Cost of Financing
- 3.1.3 DOE Loan Guarantees
  - 3.1.3.1 DOE' s Solar Energy Technologies Program
- 3.1.4 Availability of Land for Utility-Scale Projects
- 3.1.5 Sizing Up the Rooftop Market
3.2 Credit Crunch
- 3.2.1 Eventual Financing Improvements

4. Economics Overview

4.1 Traditional Energy Sources
- 4.1.1 Short-Term Trends in Electricity Consumption
- 4.1.2 Regional Price Trends
- 4.1.3 Levelized Cost of Energy Analysis
  - 4.1.3.1 LCOE Comparison between Power-Generating Technologies
4.2 Pricing

5. Segment Analysis

5.1 Residential Overview
- 5.1.1 Rebates from Utilities
- 5.1.2 Payment Methods
- 5.1.3 Aesthetic Premium
- 5.1.4 Absolute Power vs. Yield
- 5.1.5 Competing Technologies

6. U.S. Renewable Energy Demand Forecast

6.1 United States Continues to Lag Behind Europe
6.2 U.S. Energy Independence
6.3 The Stimulus Plan and Job Creation
6.4 The Pickens Plan

7. Regions and States

7.1 New Jersey
- 7.1.1 SREC Program Details
- 7.1.2 Utility Loan Programs
7.2 New York
- 7.2.1 Installers are the Gatekeepers
7.3 Connecticut
- 7.3.1 Rebate and Leasing Programs
- 7.3.2 Net Metering
7.4 Florida
- 7.4.1 Solar Energy System Incentives Program
- 7.4.2 Florida City Programs
  - 7.4.2.1 Tallahassee
  - 7.4.2.2 Gainesville
  - 7.4.2.3 Orlando
7.5 North Carolina
- 7.5.1 NC GreenPower
- 7.5.2 Net Metering
7.6 Minnesota
- 7.6.1 Rebate Program (Xcel Energy)
- 7.6.2 Net Metering
- 7.6.3 Renewable Development Fund
- 7.6.4 PPAs
- 7.6.5 Residential Loans
- 7.6.6 RPSs
7.7 Texas
- 7.7.1 LoanSTAR Revolving Loan Program
- 7.7.2 Utility Rebates and Other Incentives
  - 7.7.2.1 Austin Energy
  - 7.7.2.2 Bryan Texas Utilities (BTU)
  - 7.7.2.3 CPS Energy
  - 7.7.2.4 Guadalupe Valley Electric Cooperative
  - 7.7.2.5 Oncor Electric
- 7.7.3 State and Local RPS Targets
7.8 Colorado
- 7.8.1 Rebate Programs
- 7.8.2 Tax Exemptions
- 7.8.3 Net Metering
- 7.8.4 Solar Loans
7.9 Michigan
- 7.9.1 Rebates
- 7.9.2 Low-Income and Energy Efficiency Fund
- 7.9.3 Net Metering
- 7.9.4 Tax Exemptions
7.10 California
- 7.10.1 California Solar Initiative
- 7.10.2 New Solar Homes Partnership
- 7.10.3 Solar Loans
- 7.10.4 PPAs
- 7.10.5 Net Metering
7.11 Arizona
- 7.11.1 Tax Credits and Exemptions
- 7.11.2 Loan Programs
- 7.11.3 Rebate Programs
  - 7.11.3.1 APS Renewable Incentive Program
  - 7.11.3.2 SRP EarthWise Solar Energy Program
  - 7.11.3.3 Sulphur Springs Valley EC SunWatts Rebate Program
  - 7.11.3.4 TEP Renewable Energy Credit Purchase Program
  - 7.11.3.5 Trico Electric Cooperative SunWatts Incentive Program
  - 7.11.3.6 UES Renewable Energy Credit Purchase Program
- 7.11.4 City of Scottsdale
- 7.11.5 Net Metering
7.12 New Mexico
- 7.12.1 Tax Credits and Tax Exemptions
- 7.12.2 RECs
  - 7.12.2.1 El Paso Electric Company
  - 7.12.2.2 PNM
  - 7.12.2.3 Xcel Energy
- 7.12.3 Net Metering
7.13 Washington
- 7.13.1 Solar Loans
  - 7.13.1.1 Clallam County PUD
  - 7.13.1.2 Clark Public Utilities
  - 7.13.1.3 Ferry County PUD No. 1
  - 7.13.1.4 Franklin County PUD
  - 7.13.1.5 Klickitat PUD
  - 7.13.1.6 Port Angeles Public Works & Utilities
  - 7.13.1.7 Snohomish County PUD No. 1
- 7.13.2 Solar Rebates
  - 7.13.2.1 Clallam County PUD
  - 7.13.2.2 Franklin County PUD
  - 7.13.2.3 Klickitat PUD
  - 7.13.2.4 Orcas Power & Light
  - 7.13.2.5 Port Angeles Public Works & Utilities
  - 7.13.2.6 Richland Energy Services
  - 7.13.2.7 Snohomish County PUD No. 1
- 7.13.3 PPAs and Net Metering
7.14 Oregon
- 7.14.1 Tax Credits
- 7.14.2 Grants
- 7.14.3 Production Incentives
- 7.14.4 Loan Programs
- 7.14.5 Rebate Programs
- 7.14.6 Net Metering

8. Company Directory

9. Acronym and Abbreviation List

10. Table of Contents

11. Table of Figures

12. Scope of Study, Sources and Methodology, Notes

List of Charts and Figures

Cumulative Installed PV Capacity, World Markets: 2003-2015
Percentage of Installations in Rebated Areas, United States: 2008
Major Private Equity and Venture Capital Players by Transaction, United States: 2008
Expected Unlevered Internal Rate of Return by State, United States: 2009
Levelized Cost of Energy Comparison, United States: 2009
Spot Polysilicon Prices, World Markets: 2008-2010
Polysilicon Consumption, World Markets: 2006-2010
Spot and Contract Polysilicon Prices, World Markets: 2008-2010
Polysilicon Supply Projections by Producer Experience, World Markets: 2005-2012
Wholesale Module Prices, United States: 2004-2009
Average Residential Cost per Watt by Region (Includes Installer Markup), United States: 2008
Cell and Module Margins, World Markets: 2008-2009
Average Installed Price by State, United States: 2008
Residential and Non-Residential PV Consumption, United States: 2002-2006
Annual Electricity Sales by Sector, United States: 1980-2030
Residential and Non-Residential PV Installations by State, United States: 2008
Preferred Method of Payment by Region, United States: 2008
Value of Premium on Aesthetic Appearance, United States: 2008
Importance of Cell Efficiency to Customers, United States: 2008
c-Si and Thin-Film Market Share, World Markets: 2006-2015
Approximate Cell Efficiency by PV Technology, World Markets: 2008
Average Installation Size by State, United States: 2008
Share of Competing PV Technologies, World Markets: 2008
Installed Capacity, World Markets: 2008
Annual PV Market Growth, United States vs. All Other Regions: 2006-2015
Major Market PV Share, United States, Germany, and Spain: 2006-2015
Solar PV Installations by State, United States: 2007-2008
PV Company & Employment Growth, United States: 1998-2007
Stimulus Bill Breakdown for Energy Spending, United States: 2009
Share of Electricity Generation by Petroleum, United States: 2008
Solar Energy System Incentive Program, Florida: 2009
Xcel Renewable Portfolio Standard Schedule, United States: 2011-2020
Map of Renewable Portfolio Standards, United States: 2009
Map of RPS with Solar Provisions, United States: 2009
U.S. Department of Energy Loan Guarantee Breakdown - Round 2, United States: 2009
Electricity Generation by Fuel Source, United States
Major Feed-in Tariffs by Selected County: 2009
Significant State Rebate Programs
Gainesville Feed-In Tariff Schedule
CT Solar Lease Payment Program
Washington Solar Loan Programs

List of Tables

Cumulative Installed PV Capacity, World Markets: 2002-2015
Major Feed-In Tariffs by Selected Country: 2009
DOE Loan Guarantee Breakdown - Round 2, United States: 2009
Major Private Equity and Venture Capital Players by Transaction: 2008
State by State Internal Rate of Return, United States: 2009
Renewable Energy Consumption, United States: 2008
Cell and Module Margins, World Markets: 2008-2009
PV Market Forecast by Country/Region, World Markets: 1996-2015