Abstract
There has been increasing consumer interest in a wide range of natural and alternative animal health products over the last five years. These new markets have created commercial opportunities for both the major multinational animal health companies, and for smaller niche suppliers.
This Animal Pharm report analyses these new trends and markets, and the commercial opportunities that they represent. The report answers the following questions:
- What are the key sectors in natural and alternative animal health products, and which have the most commercial potential?
- How large is the market for these products, and how will it evolve over the next decade?
- Where do consumers go for technical and product information in this sector -- the internet, their vet, pet stores or their fellow pet owners? How will this influence your marketing and distribution strategy?
- How effective are these approaches -- are homeopathy, Chinese herbs or Bach flower remedies a valid and effective alternative to western medicine, or just snake-oil with no curative properties?
- How are these products and treatments regulated, and what pressures are being brought to bear to change these regulations?
- What is the best strategy for marketing and promoting these products to both vets and consumers, and what restrictions are placed on health claims for natural and alternative products?
- What is the structure of each of these sub-sectors -- will your leading competitors be the multinational giants or niche private companies with established brands?
- How important are non-western Indian or Chinese companies in these sectors?
- Which multinational companies have already invested in this sector, either by acquisition or new product development?
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