Abstract
Report description:
The report tracks the growth of the expanding supply and consumer demand for
private label products in Poland. This report provides a real time snapshot of
current market conditions and forecasts developments to 2011 based on solid
data and input received directly from producers, retailers and consumers
regarding the growing variety of private label products available at discount
stores, hypermarkets, supermarkets and traditional grocery shops across the
country.
Special PMR studies focus on consumer preferences, attitudes and awareness.
Leading private label retailers are profiled, and their private label
strategies are exposed for the benefit of new entrants in this potentially
prosperous, ever-expanding marketplace.
In addition there is also an informative reference tool constructed
specifically for this report, in Excel format, that contains data on more than
7500 private label products.
Each detailed product description is broken down to:
- category
- retail price in PLN and €
- container weight/volume
- retail chain
- Private label name
- name, address and contact details of the producer
- with production profile.
If you are looking for:
- reliable data on private label market in Poland
- market assessment based on years of PMR analytics experience
- excel database with more than 7 500 private label product described
- market development forecast up to 2011
- the results of consumer buying behaviour and preferences research
- profiles of key players on the market in Poland
.....this report is for you!
PMR Market Insight Methodology
This report was prepared using PMR MarketInsight methodology developed by PMR
which assists in the complex preparation of industry reports.
| 
View Cart
