Table of Contents
Methodology
Executive summary
The overall state of the Polish economy
- Gross domestic product
- Employment
- Wages
- Inflation
Demographics
Income and expenditures of households
- Income
- Expenditures
- Assessment of the current financial condition of
- households and of consumer optimism
Value of the Polish private label market
Current state of the market - trends and development
- Development of the private label offer in modern trade
- Private labels in hypermarkets
- Private labels in supermarkets and discount chains
- The improving position of discount chains
- Wholesale distributors and traditional trade
- Quality of private label products
- Private label production
- Consumers' perception of private labels
PMR survey - preferences and shopping habits of Polish consumers
- Methodology of the survey
- Structure of the sample
- Shopping habits of Polish consumers
- Person responsible for buying food and articles of everyday use
- Places to shop
- Expenditures
- Factors influencing the choice of a shop type
- Loyalty scheme
- Advertising brochures
- Planning the shopping
- Factors influencing the choice of food products
- Promotional events and techniques
- Online shopping
- Awareness and perception of private labels among Polish consumers
- Awareness of shops
- Awareness of private labels
- Frequency with which private labels are purchased
- Types of private label products
- Perception of private labels
- Economic climate and its impact on the shopping habits of Polish consumers
Profiles of selected retailers
- Biedronka
- Tesco
- Carrefour
- Auchan
- Real/Makro Cash & Carry
- Intermarche
- E.Leclerc
- Alma
Private labels and manufacturer' s brands - price comparison analysis
- Food products
- Non-food products
List of graphs
List of tables
About PMR
Contact PMR
List of graphs
- 1.Value (PLN bn) and change (%) of Polish private label market, 2006-
- 2.Value of Polish private label market by channel of distribution (%), 2008
- 3.Real change of gross domestic product in Poland (%, y-o-y), 2000-2011
- 4.GDP per capita in EU countries by purchasing power parity (100=EU-27
average), 2007-2008
- 5.Unemployment rate in Poland (end of year, %), 2006-2011
- 6.Number of employed in the Polish retail sector (thousands), April
2008-June 2009
- 7.Average monthly gross salary in Poland (PLN), 2000-H1 2009
- 8.Average monthly gross salary in Poland: total and in trade and repairs
sector (PLN), Q4 2007-Q1 2009
- 9.Yearly indicators of prices of consumer goods and services in Poland
(%), 2000-2011
- 10.Change in prices of consumer goods and services, including food and
non-alcoholic beverages, and alcohol and tobacco in Poland (%, y-o-y), Q2
2006-Q1 2009
- 11.Polish population by place of residence, 2008
- 12.Urban population in Poland by region (%), 2008
- 13.Average monthly income and expenditures per capita in Polish households
(PLN), 2000-2008
- 14.Average monthly available income per capita in Polish households (PLN)
by source, and its real change (%, y-o-y), 2008
- 15.Average monthly expenditures per capita in Polish households, by main
source of income (PLN), 2008
- 16.Nominal change in expenditures per capita on consumer goods and
services in Polish households, by main source of income (%), 2007-2008
- 17.Structure of monthly expenditures of Polish households per capita (%),
2008
- 18.Household finance index for Poland, January 2007-September 2009
- 19.Consumer confidence index in Poland and its elements, January
2007-August 2009
- 20.Value (PLN bn) and change (%) of Polish private label market, 2006-2011
- 21.Share of private labels in terms of quantity and value in selected food
and non-food categories in Europe (%), 2008
- 22.Value of Polish private label market by channel of distribution (%),
2008
- 23.Value of Polish private label market by channel of distribution (%),
2009
- 24.Number of private label products in Polish hypermarkets by price
segment, March 2006, March 2008 and August 2009
- 25.Number of private label products in largest Polish hypermarket chains,
March 2006, March 2008 and August 2009
- 26.Number of private label products in largest Polish hypermarket chains
by price segment, August 2009
- 27.Number of discount stores in Poland, 2005-2009
- 28.Gender of respondents, September 2009
- 29.Age of respondents, September 2009
- 30.Level of education of respondents, September 2009
- 31.Monthly net income of respondents' households, September 2009
- 32.Number of respondents' households members, September 2009
- 33.Who is responsible for buying food and products of everyday use in your
household?, September 2009
- 34.Where do you generally shop for food and articles of everyday use?,
September 2009
- 35.What is the name of the shop you visit most frequently?, September 2009
- 36.In which shop do you spend most per week on food and articles of
everyday use?, September 2009
- 37.How much do you spend per week on food and articles of everyday use?,
September 2009
- 38.Factors influencing respondents' choice of shop type, September 2009
- 39.Percentage of respondents who have been offered a loyalty scheme,
September 2009
- 40.Percentage of respondents using a loyalty scheme, September 2009
- 41.Which statement concerning shops' advertising brochures suits you
best?, September 2009
- 42.Do you plan your daily shopping?, September 2009
- 43.When shopping for food, how important are the following features of
products?, September 2009
- 44.How attractive do you find the following promotional techniques?,
September 2009
- 45.Did you ever made a purchase of food products and articles of everyday
use on the Internet? September 2009
- 46.Why do you not buy food and articles of everyday use online?, September
2009
- 47.Which shops (self-service, supermarkets, hypermarkets) are you aware
of?, September 2009
- 48.Which of the shops listed below are you aware of?, September 2009
- 49.Have you seen or heard of products of the following brands:, September
2009
- 50.Awareness of private labels, September 2009
- 51.How frequently do you purchase private label products?, September 2009
- 52.What type of private label products have you purchased in the last two
weeks?, September 2009
- 53.What private label food products have you purchased in the last two
weeks?, September 2009
- 54.To what extent do you agree with the following statements about private
labels?, September 2009
- 55.Are your financial circumstances better than, worse than or similar to
last year?, September 2009
- 56.In connection with the economic crisis described by the media, have you
in any way altered your shopping habits?, September 2009
- 57.In connection with the economic crisis, in what way have your shopping
habits changed?, September 2009
- 58.On what products do you economize in the first place?, September 2009
- 59.Prices of private label products as a share of brand product in Poland
- selected food articles (brand product=1), September 2009
- 60.Prices of private label products as a share in prices of brand product
in Poland - selected non-food articles (brand product=1), September 2009
List of tables
- 1.Main macroeconomic indicators for Poland, 2008-2009 13,
- 2.Largest urban agglomerations in Poland by number of inhabitants, 2008
- 3.Top 20 categories with the highest value share of private labels in
Poland, 2008
- 4.10 categories with the highest growth in value terms of the share of
private labels, 2008
- 5.Selected private label ranges in modern trade retail chains in Poland
positioned in the lowest price segment, March 2006, March 2008 and August 2009
- 6.Selected private label ranges in modern trade retail chains in Poland
positioned in the medium price segment, March 2006, March 2008 and August 2009
- 7.Selected private label premium ranges in modern trade retail chains in
Poland, March 2008 and August 2009
- 8.Private labels of Polish hypermarket chains, March 2008 and August 2009
- 9.Private labels of selected supermarket chains in Poland, March 2008 and
August 2009
- 10.Private labels of discount chains in Poland, August 2009
- 11.Private labels of selected wholesale distributors in Poland, August 2009
- 12.Biedronka in Poland: sales (PLN m) and number of shops, 2007-2009
- 13.Biedronka' s private labels in Poland: year of launch, type, number of
products, March 2006, March 2008 and August 2009
- 14.Tesco in Poland: sales (PLN m) and number of shops, 2007-2009
- 15.Tesco' s acquisitions in Poland, 1995-2009
- 16.Tesco' s private labels in Poland: year of launch, type, number of
products, March 2006, March 2008 and August 2009
- 17.Carrefour in Poland: sales (PLN m) and number of shops, 2007-2009
- 18.Carrefour' s private labels in Poland: year of launch, type, number of
products, March 2006, March 2008 and August 2009
- 19.Auchan in Poland: sales (PLN m) and number of shops, 2007-2009
- 20.Auchan' s private labels in Poland: year of launch, type, number of
products, March 2006, March 2008 and August 2009
- 21.Real/Makro Cash & Carry in Poland: sales (PLN m) and number of shops,
2007-2009
- 22.Real' s private labels in Poland: year of launch, type, number of
products, March 2006, March 2008 and August 2009
- 23.Makro Cash & Carry' s private labels in Poland: year of launch, type,
number of products, March 2006, March 2008 and August 2009
- 24.Intermarche in Poland: sales (PLN m) and number of shops, 2007-2009
- 25.Intermarche' s private labels in Poland: year of launch, type, number of
products, March 2006, March 2008 and August 2009
- 26.E.Leclerc in Poland: sales (PLN m) and number of shops, 2007-2009
- 27.E.Leclerc' s private labels in Poland: year of launch, type, number of
products, March 2006, March 2008 and August 2009
- 28.Alma in Poland: sales (PLN m) and number of shops, 2007-2009
- 29.Alma' s private labels in Poland: year of launch, type, number of
products, March 2006, March 2008 and August 2009
- 30.Retail price (PLN) of chocolate (100g): private labels vs.
manufacturer' s brands in Poland, September 2009
- 31.Retail price (PLN) of strawberry jam (280g): private labels vs.
manufacturer' s brands in Poland, September 2009
- 32.Retail price (PLN) of golabki/stuffed cabbage leaves (500g): private
labels vs. manufacturer' s brands in Poland, September 2009
- 33.Retail price (PLN) of tea (100 teabags): private labels vs.
manufacturer' s brands in Poland, September 2009
- 34.Retail price (PLN) of yoghurt (150g): private labels vs. manufacturer' s
brands in Poland, September 2009
- 35.Retail price (PLN) of ground coffee (250g): private labels vs.
manufacturer' s brands in Poland, September 2009
- 36.Retail price (PLN) of milk (3.2%, 1l): private labels vs.
manufacturer' s brands in Poland, September 2009
- 37.Retail price (PLN) of spaghetti pasta (500g): private labels vs.
manufacturer' s brands in Poland, September 2009
- 38.Retail price (PLN) of energy drink (250ml): private labels vs.
manufacturer' s brands in Poland, September 2009
- 39.Retail price (PLN) of fizzy drink (2l): private labels vs.
manufacturer' s brands in Poland, September 2009
- 40.Retail price (PLN) of canned beer (500ml): private labels vs.
manufacturer' s brands in Poland, September 2009
- 41.Retail price (PLN) of frozen pizza (300g): private labels vs.
manufacturer' s brands in Poland, September 2009
- 42.Retail price (PLN) of orange juice (1l): private labels vs.
manufacturer' s brands in Poland, September 2009
- 43.Retail price (PLN) of mineral water (1.5l): private labels vs.
manufacturer' s brands in Poland, September 2009
- 44.Retail price (PLN) of tissues (10 x 10): private labels vs.
manufacturer' s brands in Poland, September 2009
- 45.Retail price (PLN) of dry dog food (3kg): private labels vs.
manufacturer' s brands in Poland, September 2009
- 46.Retail price (PLN) of liquid soap (300ml): private labels vs.
manufacturer' s brands in Poland, September 2009
- 47.Retail price (PLN) of air freshener (300ml): private labels vs.
manufacturer' s brands in Poland, September 2009
- 48.Retail price (PLN) of toilet paper (8 rolls): private labels vs.
manufacturer' s brands in Poland, September 2009
- 49.Retail price (PLN) of toothpaste (125ml): private labels vs.
manufacturer' s brands in Poland, September 2009
- 50.Retail price (PLN) of washing-up liquid (1l): private labels vs.
manufacturer' s brands in Poland, September 2009
- 51.Retail price (PLN) of fabric softener (1l): private labels vs.
manufacturer' s brands in Poland, September 2009
- 52.Retail price (PLN) of cleaning agent (1l): private labels vs.
manufacturer' s brands in Poland, September 2009
- 53.Retail price (PLN) of shampoo (300ml): private labels vs.
manufacturer' s brands in Poland, September 2009
- 54.Retail price (PLN) of shower gel (300ml): private labels vs.
manufacturer' s brands in Poland, September 2009
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