Abstract
The North American market for Class 8 trucks faces major challenges over the
next five years. With an economy likely to be sluggish at best, a major change
in emissions legislation due in 2010 and the increasing demands of a
globalised truck manufacturing industry, any business involved in either the
manufacture or the use of trucks will need to be at the top of the game if
profitability is to be maintained.
This report endeavours to project market developments over the next five years
through to 2013, taking into account the next protocol change due on 1 January
2010. It brings together opinions from and conversations with both sides of
the demand and supply equation within the North American truck market.
Three five year forecast sets are presented, based on three different market
scenarios - ' benign' , ' optimistic' and ' severe' . In addition, the report
examines the key legislative and related technical issues that will inevitably
shape the market and dissects the strategies that the major truck OEMs and key
engine suppliers are implementing to steer them through what could be
difficult times.
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