Abstract
Following six years of decline from a high of USD$39.7 billion in 2000 to just
USD$32.1 billion in 2006, we believe that the value of the global music market
is set to reverse and grow again back to USD$38.8 by 2011. In 2006 the major
mobile handset manufacturers (Nokia, Motorola, Sony Ericsson, LG and others)
have been shipping MP3 enabled handsets in some volumes. At the same time,
many mobile network operators (MNOs) have started to distribute MP3 enabled
phones and launch OTA (over-the-air) music download services (Vodafone, Sprint
Nextel, T-Mobile, Cingular, DoCoMo, SKT, O2, Orange and many more) thus
creating a new digital music consumption market.
In the portable digital music device market, Apple has continued to produce
new models of its highly successful iPod, and while the iPod leads the market,
alternative MP3 players have continued to proliferate world wide. In November
2006, Microsoft launched its rival digital music player - Zune. Sales so far
have not been outstanding, but this signifies a major move by a very major
player, and this has brought further interest to the digital music player
market.
On the Internet, the growth of social networking sites has been astronomical,
and two of the most interesting new sites where new artists could promote
their songs and videos were bought by global brands. Analysts could not
initially understand why News Corporation bought MySpace for USD$560m in 2005.
However, this looked positively cheap compared to the USD$1.65bn that Google
paid for YouTube in October 2006
Almost every major development in the global music industry in recent years
has been with digital music. As many big brands have entered the market with
significant technical experience and substantial marketing budgets, we see the
next few years as the ' Clash of the Titans' . As these huge brand names - music
companies, consumer electronics manufacturers, mobile network operators,
mobile handset vendors and of course all manner of advertisers - meet and
compete in this growing market, this report looks at how these players are
positioned to build themselves presence in the digital music market over the
next five years. No doubt there will be winners and losers in this battle, but
the overall effect of the interest of so many major global corporations will
be renewed market growth. This report forecasts the expansion of the digital
music market between 2007-2011.
KEY FEATURES:
- Understand the changing dynamics of the music retail industry
- Analyse the shift from physical CD sales to digital downloads
- Examine the rising force in MP3-enabled mobile phones
- Understand the likely outcome of the upcoming ' Clash of the Titans'
- Study market share and competitive positioning among major players such as
Apple, Warner Music, Microsoft, Verizon, Universal, Sony BMG, Nokia, Vodafone,
Motorola, Sony Ericsson and many more
- Analyse the relationships between these players and how markets might
develop to a win-win situation for all
- Look at consumer behaviour and consider possible future scenarios
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