Table of Contents
- Introduction
- The US in the Worldwide Mobile Market
- Current US Market Scenario
- US Mobile Subscribers' Demographics
- The US Mobile Subscriber Base- Segmented by Age
- The US Mobile Subscriber Base- Segmented by Ethnicity
- US Market Competitive Landscape
- Voice and Data Revenue Analysis for Major Operators
- ARPU Analysis for Major Operators
- The US MVNO Landscape
- Pricing Trends and Strategies
- Voice Services Pricing
- Data Services Pricing
- Handset Pricing
- Technologies in the US Mobile Market
- Consolidation in the US Mobile Market
- The Future of the US Mobile Market
- Subscribers, Revenue and ARPU Forecasts
- Changing Subscriber Demographics
- Possible Saturation of the US Mobile Market
- Changing Mobile Technology
- Future Consolidation in the US Mobile Market
- The Canadian Mobile Market
- Conclusion
- Appendices
- Glossary
- Portio Research Classifications
- Companies Mentioned in this Report
- About the Authors
- Also available from Portio Research Limited
List of Figures
- Figure 1: Contribution of Top 10 Markets to Net Subscriber Additions
(2007-2012)
- Figure 2: Top 10 Mobile Markets- Subscriber Additions (2007-2012)
vis-à-vis Revenue Contribution (2012)
- Figure 3: Worldwide Mobile Subscribers (in Million, 2007-2012)
- Figure 4: Geographical Distribution- Net Subscriber Additions (In Million,
2007-2012)
- Figure 5: North America- Split of Net Subscriber Additions (In Percent,
2007-2012)
- Figure 6: The US- Contribution to Worldwide Mobile Service Revenue (In
Percent, 2007 and 2012)
- Figure 7: The US- Contribution to Worldwide Voice Revenue (In Percent,
2007 and 2012)
- Figure 8: The US- Contribution to Worldwide Mobile Data Service Revenue
(In Percent, 2007 and 2012)
- Figure 9: The US- Mobile Subscribers & Mobile Penetration (2006 and 2007)
- Figure 10: The US- Handset Sales by Operators as Percentage of Total
Mobile Revenue (2006 and 2007)
- Figure 11: The US- Data Revenue as Percentage of Mobile Service Revenue
(2006 and 2007)
- Figure 12: The US- Voice Revenue and Data Revenue (In USD Billion, 2006
and 2007)
- Figure 13: The US- Voice-Data Split of Total Service Revenue (In Percent,
2006 and 2007)
- Figure 14: The US- Voice, Data and Overall ARPU (In USD, 2006 and 2007)
- Figure 15: The US- Contribution of Age Segments to Total Population (In
Percent, 2007)
- Figure 16: The US- Contribution of Age Segments to Mobile Subscriber Base
(2007)
- Figure 17: The US- Concentration of the US Mobile Subscriber Base
Vis-à-Vis Age Brackets (In Percent, 2007)
- Figure 18: The US- Distribution of Population By Race (In Percent, 2007)
- Figure 19: The US- Distribution of Mobile Subscriber Base By Race (In
Percent, 2007)
- Figure 20: The US- Usage of Different Data Services as per Ethnicity (In
Percent, December 2007)
- Figure 21: The US- Market Share of MNOs by Subscribers (In Percent, 2006
and 2007)
- Figure 22: The US- Growth of Subscriber Base of Major Operators (In
Million, 2006 and 2007)
- Figure 23: The US- Growth in Mobile Service Revenue of Major Operators (In
USD Billion, 2006 and 2007)
- Figure 24: The US - Y-o-Y Growth in Voice Revenue of Major Operators (In
Percent, 2007)
- Figure 25: The US- Voice Revenue Split by Operators (In Percent, 2006 and
2007)
- Figure 26: The US- Voice Traffic Split by Operators (In Percent, 2006 and
2007)
- Figure 27: The US- Extent of Usage of Data Services (In Percent, January
2007)
- Figure 28: The US- Break-out of SMS Traffic by Major Operators (In
Percent, 2007)
- Figure 29: The US- Data Revenue Split by Operators (In Percent, 2006 and
2007)
- Figure 30: The US- Growth of Monthly ARPU of Major Operators (In USD, 2006
and 2007)
- Figure 31: The US- Voice ARPU for Operators (In USD, 2006 and 2007)
- Figure 32: The US- Monthly Data ARPU for Operators (In USD, 2006 and 2007)
- Figure 33: The US- Pre-paid & Post-paid Subscribers (In Percent, 2004 and
2010)
- Figure 34: The US- Average Revenue Generated Per Minute (In USD, 2006-2007)
- Figure 35: The US- Average Subsidy as a Percentage of Handset List Price
(In Percent, 2007)
- Figure 36: The US- Historical Mobile Technology Development (1993-2007)
- Figure 37: The US- Effect of Consolidation on Market Share by Subscribers
(2001 and 2007)
- Figure 38: The US- Mobile Subscriber Base (In Million, 2007-2012)
- Figure 39: The US- Total Mobile Revenue (In USD Billion, 2007-2012)
- Figure 40: The US- Mobile Service Revenue and Equipment Sales (In USD
Billion, 2007-2012)
- Figure 41: The US- Voice-Data Split (In Percent, 2007 and 2012)
- Figure 42: The US- Voice Revenue (In USD Billion, 2007-2012)
- Figure 43: The US- Voice Revenue as Percentage of Service Revenue
(2007-2012)
- Figure 44: The US- Data Revenue (In USD Billion, 2007-2012)
- Figure 45: The US- Mobile Data Revenue as Percentage of Service Revenue
(2007-2012)
- Figure 46: The US- Voice, Data and Overall ARPU (In USD, 2007 and 2012)
- Figure 47: The US- CAGR of Different Age Segments (In Percent, 2007- 2012)
- Figure 48: The US- Contribution of Age Segments to Total Population (In
Percent, 2007 and 2012)
- Figure 49: The US- Contribution of Age Segments to Subscriber Base (In
Percent, 2007 and 2012)
- Figure 50: The US- CAGR of Population and Mobile Subscriber Base by
Different Age Segments (In Percent, 2007- 2012)
- Figure 51: The US- Mobile Penetration (In Percent, 2007-2012)
- Figure 52: The US- Split of Subscriber Base by Technology (In Percent,
2007 and 2010)
- Figure 53: AT&T- Split of Subscribers by Technology (In Percent, 2007-2010)
- Figure 54: Sprint Nextel- Split of Subscribers by Technology (In Percent,
2007-2010)
- Figure 55: Canada- Market Share by Subscribers (In Percent, 2006 and 2007)
- Figure 56: Comparison of SMS Uptake in the US and Canada- 2006 and 2007
- Figure 57: Canada- Voice-Data Split of Total Service Revenue (In Percent,
2006 and 2007)
- Figure 58: The US Mobile Market Scenario (In Percent, 2007 and 2012)
- Figure 59: The US- Under 10 Year Age Group Mobile Subscriber Base (In
Million, 2007-2012)
- Figure 60: The US- 35-44 Years Age Group Mobile Subscriber Base (In
Million, 2007-2012)
- Figure 61: The US- Above 60 Years Age Group Mobile Subscriber Base (In
Million, 2007-2012)
- Figure 62: The US Mobile Market Scenario as per Ethnicity (In Percent,
2007E)
List of Tables
- Table 1: The US- List of Networks used by MNOs
- Table 2: Calling Plans of US operators (May 2007)
- Table 3: Consolidation History of the US Mobile Market
- Table 4: The US- Mobile Subscriber Base by Different Age Segments (In
Million, 2007-2012)
- Table 5: The US- Subscriber Growth Rate (In Percent, 2007-2012)
- Table 6: Canada- List of Networks used by Operators
- Table 7: Canada- Wireless Subscriber Base (In Million, 2006- 2007)
- Table 8: The US vs. Canada- MOU and Average Revenue Per Minute (October,
2007)
- Table 9: Canada- Monthly ARPU of Major Operators (in USD, 2007)
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