Mobile Data Services Markets 2008

Introduction

Worldwide Mobile Market

Mobile Data Services

Mobile Messaging Services

• SMS
  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • Africa and the Middle East
• MMS
  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • Africa and the Middle East
• Mobile E-mail
  • North America
  • Asia Pacific
  • Europe
  • Rest of the World - Incorporating Latin America, Africa and the Middle East
• Mobile Instant Messaging
  • North America
  • Asia Pacific
  • Europe
  • Rest of the World - Incorporating Latin America, Africa and the Middle East
• Mobile Entertainment Services
  • Mobile Music
    • North America
    • Asia Pacific
    • Europe
    • Rest of the World - Incorporating Latin America, Africa and the Middle East
  • Mobile Games
    • North America
    • Asia Pacific
    • Europe
    • Rest of the World - Incorporating Latin America, Africa and the Middle East
  • Mobile Video Services
    • North America
    • Asia Pacific
    • Europe
    • Rest of the World - Incorporating Latin America, Africa and the Middle East
• Other Data Services
  • Mobile Payments
    • North America
    • Asia Pacific
    • Europe
    • Latin America
  • Mobile Location-Based Services
  • North America
  • Asia Pacific
  • Europe
  • Rest of the World, incorporating Latin America, Africa and the Middle East
• Mobile Internet
• Mobile Gambling
• Mobile Wallpapers

Conclusion

Appendices

• Figure 1: Worldwide Mobile Subscribers (In Million, 2004 - 2012E)
• Figure 2: Net Subscriber Additions Break-out by Region (In Million, 2007E - 2012E)
• Figure 3: Worldwide Mobile Revenues (In USD Billion, 2004 - 2012E)
• Figure 4: Worldwide Service Revenues and Equipment Sales (In USD Billion, 2004 - 2012E)
• Figure 5: Worldwide Mobile Service Revenues Break-out by Region (2004 and 2012E)
• Figure 6: Worldwide Mobile Service Revenues - Voice-Data Split (2004 and 2012E)
• Figure 7: Worldwide Mobile Voice Revenue as a Percentage of Service Revenues (2004 - 2012E)
• Figure 8: Worldwide Mobile Voice Revenues (In USD Billion, 2004 - 2012E)
• Figure 9: Worldwide Mobile Data Revenues (In USD Billion, 2004 - 2012E)
• Figure 10: Worldwide Mobile Data Revenue as percentage of Total Service Revenues (2004 - 2012E) 19
• Figure 11: Worldwide Data Services Revenues Break-out by Region (2006 and 2012E)
• Figure 12: Worldwide Data Revenues Break-out by Service (2006 and 2012E)
• Figure 13: Worldwide Mobile Messaging Services Revenue (In USD Billion, 2006 - 2012E)
• Figure 14: Mobile Messaging Services Contribution to Total Data Revenue - Worldwide (2006 and 2012E)
• Figure 15: Worldwide Mobile Messaging Revenues Break-out by Service (2006 and 2012E)
• Figure 16: Worldwide Mobile Messaging Services Revenue Break-out by Region (2006 and 2012E)
• Figure 17: SMS Traffic Volumes - Worldwide (In Billion, 2006 - 2012E)
• Figure 18: SMS Revenues - Worldwide (In USD Billion, 2006 - 2012E)
• Figure 19: SMS Contribution to Total Data Revenue - Worldwide (2006 and 2012E)
• Figure 20: Worldwide SMS Revenues Break-out by Region (2006 and 2012E)
• Figure 21: SMS Revenues - North America (In USD Billion, 2006 - 2012E)
• Figure 22: SMS Contribution to Total Data Revenue - North America (2006 and 2012E)
• Figure 23: SMS Traffic - The US (In Billion, 2005 - 2007)
• Figure 24: SMS Traffic - Canada (In Billion, 2005 - 2007)
• Figure 25: SMS Traffic Volumes - Key Asia Pacific Markets (In Billion, 2004 - 2007E)
• Figure 26: SMS Revenues - Asia Pacific (In USD Billion, 2006 - 2012E)
• Figure 27: SMS Contribution to Total Data Revenue - Asia Pacific (2006 and 2012E)
• Figure 28: SMS Usage Per Month - Australia (In Million, 2006 - 2007E)
• Figure 29: Usage Pattern Of SMS by Age - Australia (2007E)
• Figure 30: SMS Revenues - Europe (In USD Billion, 2006 - 2012E)
• Figure 31: SMS Contribution to Total Data Revenue - Europe (2006 and 2012E)
• Figure 32: SMS Traffic Volumes - Key Western European Markets (In Billion, 2006 and 2007E)
• Figure 33: Daily SMS Traffic - The UK (In Million, January - December,2007)
• Figure 34: Number of Subscribers per Month who Used SMS - Italy (In Million, 2007E)
• Figure 35: Number of Subscribers per Month who Used SMS - Germany and Spain (In Million, 2007E)
• Figure 36: SMS Traffic Volumes - Key Eastern European Markets (In Billion, 2006 and 2007E)
• Figure 37: SMS Revenues - Latin America (In USD Billion, 2006 - 2012E)
• Figure 38: SMS Traffic Volumes - Key Latin American Markets (In Billion, 2006 - 2007E)
• Figure 39: SMS Revenues - Africa and the Middle East (In USD Billion, 2006 - 2012E)
• Figure 40: SMS Traffic Volumes - Key African and Middle Eastern Markets (In Billion, 2006 - 2007E)
• Figure 41: Worldwide MMS Traffic Volumes (In Billion, 2006 - 2012E)
• Figure 42: Worldwide MMS Revenues (In USD Billion, 2006 - 2012E)
• Figure 43: MMS Contribution to Total Data Revenue - Worldwide (2006 and 2012E)
• Figure 44: Worldwide MMS Revenues Break-out by Region (2006 and 2012E)
• Figure 45: Number of Subscribers per Month who Sent MMS - The US (In Million, 2007E)
• Figure 46: MMS Revenues - North America (In USD Billion, 2006 - 2012E)
• Figure 47: MMS Contribution to Total Data Revenue - North America (2006 and 2012E)
• Figure 48: MMS Revenues - Asia Pacific (In USD Billion, 2006 - 2012E)
• Figure 49: MMS Contribution to Total Data Revenue - Asia Pacific (2006 and 2012E)
• Figure 50: MMS Traffic - China (In Billion, 2004 - 2007E)
• Figure 51: Usage of MMS - South Korea (In Percentage, 2007)
• Figure 52: MMS Revenues - Europe (In USD Billion, 2006 - 2012E)
• Figure 53: MMS Contribution to Total Data Revenue - Europe (2006 and 2012E)
• Figure 54: Monthly MMS Traffic - The UK (In Million, January - December, 2007)
• Figure 55: Quarterly MMS Traffic - France (In Million, Q1 2006 - Q3 2007)
• Figure 56: Number of Subscribers per Month who used MMS - Germany (In Million, 2007E)
• Figure 57: Number of Subscribers per Month who used MMS - Spain (In Million, 2007E)
• Figure 58: Number of Subscribers per Month who used MMS - Italy (In Million, 2007E)
• Figure 59: MMS Traffic Volumes - Key Eastern European Markets (In Million, 2006 and 2007E)
• Figure 60: MMS Revenues - Latin America (In USD Billion, 2006 - 2012E)
• Figure 61: MMS Traffic Volumes - Key Latin American Markets (In Million, 2006-2007E)
• Figure 62: MMS Traffic - South Africa (In Million, 2006E-2007E)
• Figure 63: MMS Revenues - Africa and Middle East (In USD Billion, 2006 - 2012E)
• Figure 64: Worldwide Mobile E-mail Subscribers (In Million, 2006 - 2012E)
• Figure 65: Worldwide Mobile E-mail Revenues (In USD Billion, 2006 - 2012E)
• Figure 66: Number of Subscribers per Month who Used Mobile E-mail - The US (In Million, 2007E)
• Figure 67: Mobile E-mail Subscribers - North America (In Million, 2006 - 2012E)
• Figure 68: Mobile E-mail Revenues - North America (In USD Billion, 2006 - 2012E)
• Figure 69: Mobile E-mail Subscribers - Asia Pacific (In Million, 2006 - 2012E)
• Figure 70: Mobile E-mail Revenues - Asia Pacific (In USD Billion, 2006 - 2012E)
• Figure 71: Mobile E-mail Subscribers - Japan (In Million, 2006 - 2008E)
• Figure 72: Mobile E-mail Subscribers - Australia (In Thousand, 2006-2007E)
• Figure 73: Mobile E-mail Subscriber Base Break-out by Age - Australia (2007E)
• Figure 74: Usage of Mobile E-mail Service - South Korea (In Percentage, 2007)
• Figure 75: Mobile E-mail Subscribers - Europe (In Million, 2006 - 2012E)
• Figure 76: Mobile E-mail Revenues - Europe (In USD Billion, 2006 - 2012E)
• Figure 77: Mobile E-mail Subscribers - ROW: Latin America, Africa & Middle East (In Million, 2006 - 2012E)
• Figure 78: Mobile E-mail Revenues - ROW: Latin America, Africa & Middle East (In USD Million, 2006 - 2012E)
• Figure 79: Mobile IM Subscribers - Worldwide (In Million, 2006 - 2012E)
• Figure 80: Mobile IM Revenues - Worldwide (In USD Billion, 2006 - 2012E)
• Figure 81: Number of Subscribers per Month who Used Mobile IM - The US (In Million, 2007E)
• Figure 82: Mobile IM Subscribers - North America (In Million, 2006 - 2012E)
• Figure 83: Mobile IM Revenues - North America (In USD Billion, 2006 - 2012E)
• Figure 84: Mobile IM Subscribers - Asia Pacific (In Million, 2006 - 2012E)
• Figure 85: Mobile IM Revenues - Asia Pacific (In USD Billion, 2006 - 2012E)
• Figure 86: Subscriber Base of Mobile IM Service Providers - China (2007E)
• Figure 87: Usage of Mobile IM and other services - South Korea (In Percentage, 2007)
• Figure 88: Mobile IM Subscribers - Europe (In Million, 2006 - 2012E)
• Figure 89: Mobile IM Revenues - Europe (In USD Billion, 2006 - 2012E)
• Figure 90: Mobile IM Subscribers - ROW: Latin America, Africa & Middle East (In Million, 2006 - 2012E)
• Figure 91: Mobile IM Revenues - ROW: Latin America, Africa & Middle East (In USD Million, 2006 - 2012E)
• Figure 92: Mobile Entertainment Services Revenue - Worldwide (In USD Billion, 2006 - 2012E)
• Figure 93: Mobile Entertainment Services Contribution to Total Data Revenue - Worldwide (2006 and 2012E)
• Figure 94: Worldwide Mobile Entertainment Revenues Split by Services (2006 and 2012E)
• Figure 95: Mobile Entertainment Services Revenue Break-out by Region (2006 and 2012E)
• Figure 96: Music-Enabled Handset Shipments - Worldwide (In Million, 2006 - 2009E)
• Figure 97: Mobile Music Revenues - Worldwide (In USD Billion, 2006 - 2012E)
• Figure 98: Mobile Music Revenue Composition - Worldwide (2006 and 2012E)
• Figure 99: Worldwide Mobile Music Revenues Break-out by Region (2006 and 2012E)
• Figure 100: Mobile Music Revenues - North America (In USD Billion, 2006 - 2012E)
• Figure 101: Mobile Music Contribution to Total Data Revenue - North America (2006 and 2012E)
• Figure 102: Mobile Music Revenues - The US (In USD Million, 2004 - 2009E)
• Figure 103: Changing Pattern of Ringtone Usage - The US (2004 - 2007E)
• Figure 104: Number of Subscribers per Month who Downloaded Mobile Ringtones - The US (In Million, 2007E)
• Figure 105: Mobile Music Revenues - Asia Pacific (In USD Billion, 2006 - 2012E)
• Figure 106: Mobile Music Contribution to Total Data Revenue - Asia Pacific (2006 and 2012E)
• Figure 107: Polyphonic Tones, True Tones and Full-Track Downloads Revenue - Japan (In USD Million, 2003 - 2007E)
• Figure 108: Usage of Mobile Music Service - South Korea (In Percentage, 2007)
• Figure 109: Ringback Tone Download Volumes - China (In Million, 2006 - 2007)
• Figure 110: Mobile Music Revenues - China (In USD Million, 2004 - 2007E)
• Figure 111: 3G Penetration in Major European Markets (August 2006 - January 2007, in Percentage)
• Figure 112: Mobile Music Revenues - Europe (In USD Billion, 2006 - 2012E)
• Figure 113: Mobile Music Contribution to Total Data Revenue - Europe (2006 and 2012E)
• Figure 114: Percentage of Mobile Subscribers who Downloaded Music (1st November 2006 - 31st January 2007)
• Figure 115: Number of Subscribers per Month who Downloaded Ringtones - The UK (In Million, 2007E)
• Figure 116: Number of Subscribers per Month who Downloaded Ringtones - Spain (In Million, 2007E)
• Figure 117: Share of Mobile Music in Total Digital Music Revenue Pie - France and Germany (In Million, Percent, 2007E)
• Figure 118: Number of Subscribers per Month who Downloaded Ringtones - Italy, France & Germany (In Million, 2007E)
• Figure 119: Mobile Music Revenues - ROW: Latin America, Africa & Middle East (In USD Billion, 2006 - 2012E)
• Figure 120: Mobile Music Contribution to Total Data Revenue - ROW: Latin America, Africa & Middle East (2006 and 2012E)
• Figure 121: Mobile Gaming Revenues - Worldwide (In USD Billion, 2006 - 2012E)
• Figure 122: Mobile Games Contribution to Total Data Revenue - Worldwide (2006 and 2012E)
• Figure 123: Worldwide Mobile Gaming Revenue Break-out by Region (2006 and 2012E)
• Figure 124: Mobile Gaming Revenues - North America (In USD Billion, 2006 - 2012E)
• Figure 125: Number of Subscribers per Month who Downloaded Mobile Games - The US (In Million, 2007E)
• Figure 126: Mobile Games Contribution to Total Data Revenue - North America (2006 and 2012E)
• Figure 127: Mobile Gaming Revenues - Asia Pacific (In USD Billion, 2006 - 2012E)
• Figure 128: Mobile Games Contribution to Total Data Revenue - Asia Pacific (2006 and 2012E)
• Figure 129: Platform Choice for Games - Japan (In Percent)
• Figure 130: Mobile Gaming Revenues - South Korea (In USD Million, 2004 - 2008E)
• Figure 131: Usage of Mobile Gaming Services - South Korea (In Percent, 2007)
• Figure 132: Mobile Game Subscribers - Australia (In Million, 2006 - 2007E)
• Figure 133: Australia Mobile Gaming Subscribers Break-out by Age (2007E)
• Figure 134: Mobile Gaming Revenues - Europe (In USD Billion, 2006 - 2012E)
• Figure 135: Mobile Games Contribution to Total Data Revenue - Europe (2006 and 2012E)
• Figure 136: Number of Subscribers per Month who Downloaded Mobile Games - The UK (In Million, 2007E)
• Figure 137: Number of Subscribers per Month who Downloaded Mobile Games - Spain (In Million, 2007E)
• Figure 138: Number of Subscribers per Month who Downloaded Mobile Games - France (In Million, 2007E)
• Figure 139: Number of Subscribers per Month who Downloaded Mobile Games - Italy & Germany Million, 2007E)
• Figure 140: Mobile Gaming Revenues - ROW: Latin America, Africa & Middle East (In USD Billion, 2006 - 2012E)
• Figure 141: Mobile Games Contribution to Total Data Revenue - ROW: Latin America, Africa & Middle East (2006 and 2012E)
• Figure 142: Mobile Video Services Revenue - Worldwide (In USD Billion, 2006 - 2012E)
• Figure 143: Mobile Video Services Contribution to Total Data Revenue - Worldwide (2006 and 2012E)
• Figure 144: Worldwide Mobile Video Services Revenue Break-out by Region (2006 and 2012E)
• Figure 145: Mobile Video Services Revenue - North America (In USD Billion, 2006 - 2012E)
• Figure 146: Mobile Video Services Revenue - Asia Pacific (In USD Billion, 2006 - 2012E)
• Figure 147: Mobile Video Services Contribution to Total Data Revenue - Asia Pacific (2006 and 2012E)
• Figure 148: Mobile TV Revenues - Key Asia Pacific Markets (In USD Billion, 2006 - 2010E)
• Figure 149: Mobile Video Services Revenue - Europe (In USD Billion, 2006 - 2012E)
• Figure 150: Mobile Video Services Contribution to Total Data Revenue - Europe (2006 and 2012E)
• Figure 151: Mobile Video Services Revenues - Latin America, Africa & Middle East (In USD Billion, 2006 - 2012E)
• Figure 152: Other Data Services Revenue - Worldwide (In USD Billion, 2006 - 2012E)
• Figure 153: Other Mobile Data Services Contribution to Total Data Revenue - Worldwide (2006 and 2012E)
• Figure 154: Internet Access through Mobile Handsets as a Percentage of the Total Online Population (September 2006)
• Figure 155: Mobile Internet Users - The UK (In Million, January - December,2007)
• Figure 156: Mobile Internet Subscribers Split by Age - China (2006)
• Figure 157: Asia Pacific - Mobile Gamblers as a Percentage of Worldwide Mobile Gamblers (2005 and 2010)
• Figure 158: Mobile Gambling Contribution to Total Data Revenue - Worldwide (2006 and 2012E)
• Figure 159: Comparative Growth Rate of Major Data Services - CAGR 2006 - 2012E (In Percent)
• Figure 160: Mobile Data Revenue - North America (In USD Billion, 2006 - 2012E)
• Figure 161: Data Revenues Break-out by Service - North America (2006 and 2012E)
• Figure 162: Mobile Data Revenue - Asia Pacific (In USD Billion, 2006 - 2012E)
• Figure 163: Data Revenues Break-out by Service - Asia Pacific (2006 and 2012E)
• Figure 164: Mobile Data Revenue - Europe (In USD Billion, 2006 - 2012E)
• Figure 165: Data Revenues Break-out by Service - Europe (2006 and 2012E)
• Figure 166: Mobile Data Revenue - Rest of the World (In USD Billion, 2006 - 2012E)
• Figure 167: Data Revenues Break-out by Service - Rest of the World (2006 and 2012E)

• Table 1: Mobile Subscriber Base by Region (In Million, 2004 - 2012E)
• Table 2: Worldwide Mobile Revenues by Region (In USD Billion, 2004 - 2012E)
• Table 3: Worldwide Mobile Service Revenues by Region (In USD Billion, 2004 - 2012E)
• Table 4: Total Data Services Revenues Regional Split (In USD Billion, 2006 - 2012)
• Table 5: Mobile Messaging Services Revenue Break-out by Region (In USD Billion, 2006 - 2012E)
• Table 6: Total Regional SMS Revenues (In USD Billion, 2006 - 2012E)
• Table 7: Worldwide MMS Revenue Break-out by Region (In USD Billion, 2006 - 2012E)
• Table 8: Usage Per Month of Mobile E-mail Services in Key European Markets (In Million, Q1 - Q4, 2007)
• Table 9: Usage Patterns of Mobile IM Services in Key European Markets (In Million, 2007E)
• Table 10: Mobile Entertainment Services Revenue Break-out by Region (In USD Billion, 2006 - 2012E)
• Table 11: Worldwide Mobile Music Revenue Break-out by Services (In USD Million, 2006 - 2012E)
• Table 12: Worldwide Mobile Music Revenue Break-out by Region (In USD Billion, 2006 - 2012E)
• Table 13: Worldwide Mobile Gaming Revenue Break-out by Region (In USD Billion, 2006 - 2012E)
• Table 14: Worldwide Mobile TV Standards
• Table 15: Different Types of Mobile Payments
• Table 16: Data Services Revenue Break-Out - North America (In USD Billion, 2006 - 2012E)
• Table 17: Data Services Revenue Break-Out - Asia Pacific (In USD Billion, 2006 - 2012E)
• Table 18: Data Services Revenue Break-Out - Europe (In USD Billion, 2006 - 2012E)
• Table 19: Data Services Revenue Break-Out - Rest of the World (In USD Billion, 2006 - 2012E)