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Market Research Report
Strategies for Driving Data ARPU
| Published by |
Portio Research Limited |
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| Published |
2008/07 |
Content info |
246 PAGES |
| Product code |
70909 |
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From US $ 2995  |
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Table of Contents
- Introduction
- Strategies for Creating End-User Demand for Mobile Data Services
(SCEUD): A Brief Synopsis
- The Worldwide Mobile Market
- Mobile Data Services- A Worldwide Overview
- Mobile Data Services- A Worldwide Overview
- Mobile Messaging Services
- Mobile Entertainment Services
- Other Data Services
- Evolving Trends in the Worldwide Mobile Data Services Market
- The Success of Mobile Data Services - Lessons from the Past
- Short Messaging Service
- Short Messaging Service
- Case Study 1: SMS, O2 UK
- Case Study 2: The Growth of SMS in the US
- Mobile E-mail
- Case Study 1: The Success of Consumer Mobile E-mail in Japan
- Case Study 2: The Success of Enterprise Mobile E-mail in the US - AT&T
Mobility
- Mobile Instant Messaging
- Case Study 1: NateOn (Mobile Instant Messaging)- SK Telecom
- Case Study 2: Windows Live Messenger & Yahoo Messenger- 3 UK
- Mobile Music- Full-track Downloads
- Case Study 1: Orange Player- Orange UK
- Case Study 2: V-CAST Music- Verizon Wireless
- Mobile Gaming
- Case Study: Mobile Gaming- Verizon Wireless
- Mobile Payments
- Case Study 1: DCMX (Mobile Credit Card Service)- NTT DoCoMo
- Mobile Internet
- Case Study 1: EZWeb- KDDI
- Mobile User-Generated Content
- Case Study 1: Mobile CyWorld (Mobile Social Networking- SK Telecom)
- Case Study 2: EyeVibe (Mobile Video Sharing) - 3 UK and O2 UK
- Mobile TV
- Case Study 1: Broadcast (DVB-H) Mobile TV- 3 Italia
- Case Study 2: Streaming Mobile TV- Orange France
- Case Study 3: Streaming Mobile TV Service- Etisalat, UAE
- Role of Handsets in Driving Data ARPU
- Case Study 1: Apple iPhone and Data ARPU
- Mobile Data Services in Emerging Markets
- Case Study 1: Caller Ringback Tone (Hello Tunes) - Bharti Airtel (India)
- Case Study 2: Voice SMS (Minicall)- Vodafone Egypt
- Case Study 3: Ad-funded Missed Call Alert (Please Call Me) - Vodacom
(South Africa) and Vodafone (Egypt)
- Case Study 4: Mobile Banking (M-PESA) - Vodafone and Safaricom (Kenya)
- Case Study 5: Mobile Instant Messaging (Fetion)- China Mobile
- The Future of Mobile Data Services in Emerging Markets
- Conclusion
- Appendices
- Glossary
- Portio Research Classifications
- Companies Mentioned in this Report
- About the Authors
- Also available from Portio Research Limited
List of Figures
- Figure 1: Worldwide Mobile Subscribers (In Million, 2004-2012E)
- Figure 2: Worldwide Mobile Revenue (In USD Billion, 2004-2012E)
- Figure 3: Worldwide Service Revenue and Equipment Sales (In USD Billion,
2004-2012E)
- Figure 4: Worldwide Mobile Service Revenue Break-out by Region (2004 and
2012E)
- Figure 5: Worldwide Mobile Service Revenue - Voice-Data Split (2004 and
2012E)
- Figure 6: Worldwide Mobile Data Revenue as a Percentage of Service Revenue
(2004-2012E)
- Figure 7: Worldwide Mobile Voice Revenue (In USD Billion, 2004-2012E)
- Figure 8: Worldwide Mobile Messaging Services Revenue (In USD Billion,
2006-2012E)
- Figure 9: Worldwide Mobile Entertainment Services Revenue (In USD Billion,
2006-2012E)
- Figure 10: O2 UK - SMS Volume (In Million, 2004-2007)
- Figure 11: The UK - SMS Per Subscriber Per Quarter (Q3, 2006-Q3, 2007)
- Figure 12: Vodafone UK and O2 UK - SMS ARPU (In USD, 2005-2007)
- Figure 13: O2 UK - SMS Service Drivers
- Figure 14: The US - SMS Traffic Volumes (In Billion, 2001-2008E)
- Figure 15: Key US Operators - SMS Traffic Volumes (In Billion, Q4 2006-Q1
2008)
- Figure 16: US - Premium SMS Revenue Sharing Arrangement (2008E)
- Figure 17: Mobile E-mail in Japan - Strategic Success Factors
- Figure 18: AT&T Wireless - Mobile Enterprise E-mail Success Summarised
- Figure 19: Mobile IM - Strategic Success Factors Summarised
- Figure 20: Orange UK - Average Monthly Full-Track Downloads from Orange
World (In Thousand, January 2007-January 2008)
- Figure 21: Orange UK Full-Track Downloads - Key Success Factors Summarised
- Figure 22: Verizon Wireless - Music and Video Downloads (In Million, Q2
2007-Q1 2008)
- Figure 23: Verizon Wireless- Market Leader in Monthly Data ARPU (In USD,
2006 and 2007)
- Figure 24: Verizon Wireless - Rising Data ARPU (Q3 2005-Q1 2008)
- Figure 25: Verizon Wireless (US) Full-Track Downloads - Key Success
Factors Summarised
- Figure 26: US Operators - Share of Mobile Gaming Market (by game
purchasers) - Q1 2008
- Figure 27: Verizon Wireless - Key Success Factors of Mobile Gaming
Service Summarised
- Figure 28: Timeline of Deployment of DCMX Services
- Figure 29: NTT DoCoMo - Aggressive Growth of DCMX Subscribers (All
Variants) (In Million, June 2006-March 2009E)
- Figure 30: NTT DoCoMo- iD Payment Terminals (In Thousands, June 2006-March
2008)
- Figure 31: DCMX Revenue Streams
- Figure 32: EZWeb Subscribers and Penetration (March 2000-March 2008)
- Figure 33: Japan - Y-o-Y Growth of Mobile Internet Service Subscriber
Base (March 2004-March 2008)
- Figure 34: Japan - Market Share of Mobile Internet Service Subscribers
(March 2003-March 2007)
- Figure 35: Trends in Data ARPU - KDDI vs. NTT DoCoMo (2003-2007)
- Figure 36: KDDI WIN Subscribers - Increasing Uptake of Flat Rate Schemes
(In Million, 2004-2007)
- Figure 37: Mobile CyWorld - Total Users in South Korea (In Million,
February 2005-December 2006)
- Figure 38: Mobile CyWorld User Base ( SK Telecom) Compared With that of
Competing Offerings (In Million, November 2007)
- Figure 39: Mobile CyWorld - Revenue (In USD Million, 2005 and 2006)
- Figure 40: CyWorld Launch
- Figure 41: SK Telecom' s Mobile CyWorld - Strategic Success Factors
Summarised
- Figure 42: 3 UK - SeeMeTV - Strategic Success Factors Summarised
- Figure 43: EyeVibe - What It Means for the Mobile Video UGC Market in the
UK
- Figure 44: 3 Italia - Mobile TV Subscribers and Penetration (In
Thousands, July 2006-December 2007)
- Figure 45: 3 Italia - Mobile Data ARPU (In USD, June 2005-December 2006)
- Figure 46: Italy - Mobile Data ARPU (In USD, June 2005-December 2006)
- Figure 47: 3 Italia' s Mobile TV Service- Strategic Success Factors
Summarised
- Figure 48: Orange France - Active Customers of Mobile TV/VoD (In
Thousand, December 2005- December 2007)
- Figure 49: Orange France - Mobile TV and Video Sessions (In Millions,
2004-2007E)
- Figure 50: Orange France - Average Mobile TV Use per User (Minutes/Month,
December 2004- December 2006)
- Figure 51: Orange France - Live Mobile TV Channels (December 2004-January
2008)
- Figure 52: Orange France - Constantly Adding Value to its Mobile TV
Service
- Figure 53: Orange France - Presence Across the Mobile TV Value Chain
- Figure 54: Growing Acceptance of Etisalat' s Streaming Mobile TV Service
(In Thousand, February 2007-December 2007)
- Figure 55: Growing Revenue Generation from the Streaming Mobile TV Service
(In USD Million, February 2007-December 2007)
- Figure 56: Etisalat - Three-Step Access to TV Channels On-The-Go
- Figure 57: Apple iPhone - Global Quarterly Unit Sales (In Thousand)
- Figure 58: Mobile Subscribers of AT&T and Verizon (In Million, Q4 2006-Q4
2007)
- Figure 59: US iPhone Users' Data Services Consumption Compared With that
of Smartphone Users And Market Average (December 2007)
- Figure 60: The iPhone' s Best Features Revealed Through a Survey - May 2007
- Figure 61: Bharti Airtel ' Hello Tunes' - Challenges and Mitigation
Strategies
- Figure 62: Vodafone Egypt - Strategic Success Factors for Minicall
Summarised
- Figure 63: Ad-funded ' Please Call Me' Service - Strategic Success Factors
Summarised
- Figure 64: M-PESA - Growing Subscriber Base in Kenya (In Thousand)
- Figure 65: M-PESA - Money Transfer Charges (In USD, May 2008)
- Figure 66: China Mobile - Fetion IM Subscribers (In Million, November
2006-December 2007)
- Figure 67: China Mobile - Fetion IM - Key Success Factors Summarised
- Figure 68: Relative Positioning of Data Services in Developing Markets
- Figure 69: Value-Investment Mapping of Data Services
List of Tables
- Table 1: The US - SMS Price Restructuring by Major Mobile Operators
- Table 2: Cost Advantage under SMS Bundled Plans
- Table 3: Comparison of Mobile E-mail Portfolios of Leading US Operators
- Table 4: Verizon Wireless' 15 Top-Selling Applications (Early 2008)
- Table 5: Features of DCMX Variants
- Table 6: EZWeb Services launched by KDDI
- Table 7: Mobile CyWorld Features
- Table 8: Etisalat Mobile TV - Content Offering
- Table 9: Operators Selling iPhone in Various Markets (May, 2008)
- Table 10: iPhone - Top 10 Data Services (Used Daily) by US Subscribers -
March 2008
- Table 11: Examples of Successful Mobile Data Services in Emerging Countries
- Table 12: M-PESA Ecosystem
Companies Mentioned in this Report
- 3 Italia
- AOL
- Apple
- AT&T Wireless
- Baileys
- Bharti Airtel
- Bouygues Telecom
- Canal 7
- China Mobile
- China Record Corporation
- Coca-Cola
- Commercial Bank of Africa
- Credit Saison Co. Ltd
- Daiki Sound
- Dopod
- du
- EMI
- Ericsson
- Etisalat
- Family Mart
- First Direct
- Fox Network
- Frost and Sullivan
- Gameloft
- Globe Telecom
- Hutchison Whampoa Group
- Inertia Distribution
- Juniper Research
- KDDI
- Koch Entertainment
- KTF
- Lawson
- LG
- Maxis
- McDonalds
- M:Metrics
- Motorola
- Napster
- NEC
- Nokia
- MSN
- NTT DoCoMo
- O2 UK
- Orange France
- Orange UK
- Outside Music
- Palm
- Pepsi
- Research in Motion (RIM)
- Rubicon Consulting
- Safaricom
- Samsung
- SFR
- S K Telecom
- Smart
- Softbank Mobile
- Sony BMG
- Sony Ericsson
- Sony Picture Television
- Sprint Nextel
- Strategy Analytics
- Sumitomo Mitsui Cards
- Telecom Italia Mobile
- Tencent
- T-Mobile
- TU Media
- UC Card Co. Ltd.
- Universal
- Verizon Wireless
- Vodacom
- Vodafone
- Warner Music
- Yahoo
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