Ranking the World's Best Mobile Operators: New ways to measure and understand MNO performance, beyond revenues, subscribers and ARPU

Abstract

New ways to measure and understand MNO performance, beyond revenues, subscribers and ARPU

Around the world, the market conditions that MNOs face vary considerably, and so like-forlike comparisons of traditional key performance indicators (KPIs) reported by MNOs are not a fair means for evaluating their successes against those of other MNOs in different countries. A previously unavailable level playing field is required to judge the performance of MNOs through the use of suitable performance measurement indices, and this groundbreaking study does exactly that - by evaluating the performance of 204 major MNOs worldwide using ten all-new performance measurement indices (PMIs).

• MNO ARPU (PPP)
• ARPU as a percentage of disposable income
• Revenue growth of the MNO
• MNO Profitability
• MNO growth vs. market growth
• Significance of the MNO
• Successful growth of revenues from data services
• Measuring subscriber loyalty
• Postpaid penetration measure
• Technology measure

These PMIs cover a wide range of performance indicators and include normalising factors. 204 major MNOs worldwide have been ranked on these ten PMIs, and from these results overall rankings have been calculated to truly identify the world' s ‘best' MNOs.

With high-value practical use, this cutting-edge report provides insight and understanding of MNOs' successes, and an explanation of their strategies for others to emulate. And furthermore it uncovers opportunities for ALL in the mobile space and beyond to capitalise on - not just network operators.

The tough economic climate in 2008 and 2009 has added pressure to the whole mobile industry and the ability to hence isolate how an MNO has become successful in a certain field and then emulate that is a mighty powerful resource.

In this ranking report we continue our work from earlier popular market studies, looking at MNO data services strategies, and further explore MNO success strategies, but this time in a much wider context (not just for data services). Our holistic research stresses that “perfecting the MNO” involves not just the MNO' s efforts, but is dependent on their key partnerships and strategic alliances with handset vendors, equipment vendors, and content/application providers. Successes and failures are shared.

So while this report helps MNOs identify competitive strengths and weaknesses, spot areas they need to work on, and offers advice (in the form of 33 case studies) on how to emulate the best in the business in those specific weak areas, it is essential reading for EVERYONE.

• Analysis supported by full methodology and glossary of terms
• Commentary on regional trends, and the differences in social and commercial use of mobility in developed and emerging markets
• Identification of the leading players in the industry and their successful strategies to win, and keep subscribers
• Summary and Conclusion sub-sections using traditional KPIs and our new performance measurements
• Overall Rankings for Best MNOs by Region for: Size and Growth; Extracting Revenues from Subscribers; and Advancing Non-voice Mobile Services

• Ground-breaking comparative analysis of world leading MNOs
• Study performance at 204 major MNOs worldwide
• Analyze MNO performance using ten all-new measurements
• Full ranking of 204 MNOs for each performance measurement
• Study 33 MNO case studies outlining strategies used to grow market share and profits
• Learn how to emulate leading MNOs in all world regions
• Identification of ‘previously unseen' competitive strengths and weaknesses
• Selected ‘traditional' KPIs for MNOs worldwide, their benefits, limitations and comparisons to our new performance indices
• Overall regional rankings in three core areas of success