Table of Contents
- Table of contents
- Table of exhibits
- Acronyms and abbreviations
- Companies mentioned in this report
- Executive summary
Section 1: Positioning WiMAX in emerging markets
- 1.1 Opportunities and pitfalls in emerging markets
- Emerging markets will drive industry growth
- Governments take leading roles in the push for broadband
- Inhibitors to broadband adoption
- 1.2 Why WiMAX in emerging markets?
- Market potential of WiMAX
- More appealing network economics
- More than mere broadband
- Operators tell all: Drivers for WiMAX deployment
- 1.3 WiMAX adoption rates and outlook
- 1.4 WiMAX spectrum costs in emerging markets
Section 2: Lessons learned from network deployments and commercial operations
- 2.1 Who is using WiMAX?
- WiMAX operator types and positioning in emerging markets
- OPERATOR CASE STUDY: Zain looks to fixed-mobile convergence over WiMAX
- Company overview and WiMAX rationale
- Customer profile and key differentiators
- Equipment and service pricing
- Opportunities and challenges from a mobile operator perspective
- OPERATOR CASE STUDY: Umniah enters new market segments with WiMAX
- Company overview and WiMAX rationale
- Customer profile, uptake and key differentiators
- Pricing and keys to success
- OPERATOR CASE STUDY: Dialog Broadband Networks
- Company overview and WiMAX rationale
- Customer profile and uptake
- Service offerings, key differentiators and distribution
- Equipment and service pricing
- Lessons learned
- Demystifying the WiMAX customer profile
- 2.2 How to differentiate WiMAX
- What matters most to end users?
- Operator messaging recalibrated over time
- 2.3 WiMAX operator go-to-market strategies
- Products and services
- Pricing strategies and WiMAX ARPS
- OPERATOR CASE STUDY: Wateen Telecom' s product and service delivery
strategy
- WiMAX network overview and customer profile
- Service offerings and delivery processes
- Service pricing and uptake
- Promotion strategies - How operators create awareness for WiMAX
- Distribution network strategies and evolution
- 2.4 What works and what doesn' t
- Strategic and technological challenges ahead
- Lessons learned: Under-promise, over-deliver
- OPERATOR CASE STUDY: Enforta exemplifies the evolution of WiMAX
services
- Market context
- Company overview and WiMAX rationale
- Customer profile and uptake
- Service offerings, key differentiators and distribution
- Equipment and service pricing
- OPERATOR CASE STUDY: Pars Online recognizes the opportunities and
challenges with WiMAX58
- Market context
- Company overview and WiMAX rationale
- Customer profile and uptake
- Service offerings, key differentiators and distribution
- Equipment and service pricing
- Lessons learned
- OPERATOR CASE STUDY: Max Telecom expects VoIP to drive uptake
- Market context
- Company overview and WiMAX rationale
- Customer profile and uptake
- Service offerings, key differentiators and distribution
- Equipment and service pricing
- Lessons learned
- OPERATOR CASE STUDY: OneMax expects rapid time to profitability
- Company overview and WiMAX rationale
- Customer profile and uptake
- Service offerings, key differentiators and distribution
- Equipment and service pricing
- Lessons learned
- OPERATOR CASE STUDY: Telmex Chile looks to beef up its capabilities
with WiMAX
- Market context
- Company overview and WiMAX rationale
- Customer profile and uptake
- Service offerings, key differentiators and distribution
- Equipment and service pricing
Section 3: Operator pain points and keys to success
- 3.1 Examining WiMAX operator pain points
- Identity crisis amid the move into unchartered waters
- What' s so different about WiMAX services?
- Network deployment and management
- 3.2 Keys to success
- 3.3 Bottom line looks bad for medium term, but the model can work
- 3.4 Recommendations for WiMAX vendors
Related resources
Table of exhibits
- Exhibit 1: Net broadband line additions in emerging and developed markets
- Exhibit 2: Net mobile subscriber additions in emerging and developed
markets
- Exhibit 3: Breakdown of global population, 2005-2012
- Exhibit 4: Breakdown of global GDP, 2005-2012
- Exhibit 5: Correlation of broadband penetration with GDP per capita
- Exhibit 6: PC penetration rates by region, 2007 and 2012
- Exhibit 7: DSL ARPS as a percentage of GDP per capita in 10 markets
- Exhibit 8: Internet users versus Internet accounts
- Exhibit 9: Market attractiveness framework
- Exhibit 10: Subscriber take-up rates at various operators
- Exhibit 11: WiMAX adoption forecast for emerging and developed markets
- Exhibit 12: Price per megahertz per population by region
- Exhibit 13: What types of WiMAX business models are emerging?
- Exhibit 14: Zain' s pricing plans for residential WiMAX
- Exhibit 15: Umniah' s monthly pricing for residential WiMAX plans
- Exhibit 16: BroadNet network architecture
- Exhibit 17: BroadNet' s pricing schemes
- Exhibit 18: The evolution of WiMAX target markets
- Exhibit 19: Profiles of Danske Telecom' s residential customers and
Enforta' s business customers
- Exhibit 20: Portability as a key differentiator
- Exhibit 21: WiMAX prices are higher than those for DSL alternatives
- Exhibit 22: Service delivery architecture
- Exhibit 23: Wateen' s prepaid pricing schemes
- Exhibit 24: WiMAX operator marketing strategies
- Exhibit 25: WiMAX operator distribution strategies.
- Exhibit 26: The evolution of distribution networks tied to target markets
- Exhibit 27: WiMAX performance: Coverage and throughput indicators
- Exhibit 28: Broadband service pricing of Enforta vs. DSL
- Exhibit 29: Indoor antenna from ZyXel
- Exhibit 30: Adoption of mobile, narrowband and broadband services in
Bulgaria
- Exhibit 31: Max Telecom' s WiMAX network deployment outlook
- Exhibit 32: Max Telecom data packages
- Exhibit 33: Max Telecom VoIP pricing
- Exhibit 34: OneMax pricing schemes for residential and business services
- Exhibit 35: OneMax pricing for residential and business services
- Exhibit 36: Comparative analysis of WiMAX prices
- Exhibit 37: WiMAX CPEs
- Exhibit 38: Telmex Chile' s pricing for residential and business services
- Exhibit 39: Projected WiMAX CPE evolution
- Exhibit 40: Capex, Opex and EBITDA margins at Clearwire
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