Mobile Video Services - A Five-Year Global Market Forecast

Table of Contents

• Table of contents
• Table of exhibits
• Acronyms and abbreviations
• Companies mentioned in this report
• Executive summary
• Section 1: Methodology
• Section 2: Trends in mobile video services
  • Adoption forecasts - global trends
  • Adoption forecasts - regional highlights
  • Global revenue forecasts
  • Operator strategies around mobile video services
• tion 3: Country analysis
  • 3.1 Brazil
    • With mainly unicast services available, Brazilian operators are relying on 3G to reach mobile audiences with video .Overview of the mobile telecom market in Brazil
    • The mobile video/TV opportunity in Brazil: Regulatory situation
    • Operator strategies for mobile video/TV
    • Evaluation of mobile video/TV services by Brazilian mobile operators
    • Brazil market outlook
  • 3.2 Chile
    • Chile has the market foundation and competitive environment for mobile video services to flourish in the near future .
    • Overview of the mobile telecom market in Chile
    • The mobile video/TV opportunity in Chile: Regulatory situation
    • Operator strategies for mobile video/TV
    • Evaluation of mobile video/TV services by Chilean mobile operators
    • Chile market outlook
  • 3.3 China
    • Operators are pushing mobile video/TV services with aggressive pricing via unicast and competing with free-over-the-air systems
    • Overview of the mobile telecom market in China
    • The mobile video/TV opportunity in China: Regulatory situation
    • Operator strategies for mobile video/TV
    • Evaluation of mobile video/TV services by Chinese mobile operators
    • China market outlook
  • 3.4 India
    • In anticipation of 3G licenses, operators in India move into mobile TV
    • Overview of the mobile telecom market in India
    • The mobile video/TV opportunity in India: Regulatory situation
    • Operator strategies for mobile video/TV
    • Evaluation of mobile video/TV services by Indian mobile operators
    • India market outlook
  • 3.5 Italy
    • Innovative mobile operators put Italy' s mobile TV/video services at the top of the list
    • Overview of the mobile telecom market in Italy
    • The mobile video/TV opportunity in Italy: Regulatory situation
    • Operator strategies for mobile video/TV
    • Evaluation of mobile video/TV services by Italian mobile operators
    • Italy market outlook
  • 3.6 Japan
    • Mobile video and TV are taking off in Japan, but free broadcast services create new challenges for operators
    • Overview of the mobile telecom market in Japan
    • The mobile video/TV opportunity in Japan: Regulatory situation
    • Operator strategies for mobile video/TV
    • Evaluation of mobile video/TV services by Japanese mobile operators
    • Japan market outlook
  • 3.7 US
    • A highly competitive US marketplace drives a multipronged approach to mobile video
    • Overview of the mobile telecom market in the US
    • Competitive environment
    • The mobile video/TV opportunity in the US: Regulatory situation
    • Operator strategies for mobile video/TV
    • Evaluation of mobile video/TV services by US mobile operators
    • US market outlook
• Related resources

Table of Exhibits:

• Exhibit 1: Simplified competitive landscape showing viewer' s attention and spending on video content
• Exhibit 2: Mobile video delivery mechanisms
• Exhibit 3: Breakdown of mobile subscriptions by geographical region, 2008 and 2014
• Exhibit 4: Subscriptions to 3G+ networks as percentages of total mobile subscriptions by region, 2008-2014
• Exhibit 5: Global mobile video users and penetration rates, 2008-2014
• Exhibit 6: Mobile video subscriptions by geographical region, in millions, 2008 and 2014
• Exhibit 7: Mobile video subscriptions as a proportion of total mobile subscriptions, top 15 countries, 2008 and 2014
• Exhibit 8: Global mobile video revenue, and mobile video as a proportion of total mobile data revenue, 2008-2014
• Exhibit 9: Mobile video revenue by geographical region, 2008 and 2014
• Exhibit 10: Improvements to mobile video and TV services
• Exhibit 11: Examples of linear and non-linear mobile video services across markets, April 2009
• Exhibit 12: Primary mobile TV business models and their revenue and user base potentials
• Exhibit 13: Snapshot of mobile video indicators in profiled countries, 2008-2014
• Exhibit 14: Brazil - Macroeconomic and general telecommunications indicators, 2008-2014
• Exhibit 15: Brazil - Mobile subscriptions by technology generation, 2008-2014
• Exhibit 16: Brazil - Mobile data service subscription penetration of population, 2008-2014
• Exhibit 17: Brazil - Available mobile video/TV services, March 2009
• Exhibit 18: Brazil - Mobile video users and mobile TV subscriptions, 2008-2014
• Exhibit 19: Brazil - Application revenue breakdown by type of service, 2008-2014
• Exhibit 20: Chile - Macroeconomic and general telecommunications indicators, 2008-2014
• Exhibit 21: Chile - Mobile subscriptions by technology generation, 2008-2014
• Exhibit 22: Chile - Mobile data service subscription penetration of population, 2008-2014
• Exhibit 23: Chile - Available mobile video/TV services, March 2009
• Exhibit 24: Chile - Mobile video users and mobile TV subscriptions, 2008-2014
• Exhibit 25: Chile - Application revenue breakdown by type of service, 2008-2014
• Exhibit 26: China - Macroeconomic and general telecommunications indicators, 2008-2014
• Exhibit 27: China - Mobile subscriptions by technology generation, 2008-2014
• Exhibit 28: China - Mobile data service subscription penetration of population, 2008-2014
• Exhibit 29: China - Available mobile video/TV services, March 2009
• Exhibit 30: China - Mobile video users and mobile TV subscriptions, 2008-2014
• Exhibit 31: China - Application revenue breakdown by type of service, 2008-2014
• Exhibit 32: India - Macroeconomic and general telecommunications indicators, 2008-2014
• Exhibit 33: India - Mobile subscriptions by technology generation, 2008-2014
• Exhibit 34: India - Mobile data service subscription penetration of population, 2008-2014
• Exhibit 35: India - Available mobile video/TV services, March 2009
• Exhibit 36: India - mobile video users and mobile TV subscriptions, 2008-2014
• Exhibit 37: India - Application revenue breakdown by type of service, 2008-2014
• Exhibit 38: Italy - Macroeconomic and general telecommunications indicators, 2008-2014
• Exhibit 39: Italy - Mobile subscriptions by technology generation, 2008-2014
• Exhibit 40: Italy - Mobile data service subscription penetration of population, 2008-2014
• Exhibit 41: Italy - Available mobile video/TV services, March 2009
• Exhibit 42: Italy - Mobile video users and mobile TV subscriptions, 2008-2014
• Exhibit 43: Italy - Application revenue breakdown by type of service, 2008-2014
• Exhibit 44: Japan - Macroeconomic and general telecommunications indicators, 2008-2014
• Exhibit 45: Japan - Mobile subscriptions by technology generation, 2008-2014
• Exhibit 46: Japan - Mobile data service subscription penetration of population, 2008-2014
• Exhibit 47: Japan - Available mobile video/TV services, March 2009
• Exhibit 48: Japan - Mobile video users and mobile TV subscriptions, 2008-2014
• Exhibit 49: Japan - Application revenue breakdown by type of service, 2008-2014
• Exhibit 50: US - Macroeconomic and general telecommunications indicators, 2008-2014
• Exhibit 51: US - Mobile subscriptions by technology generation, 2008-2014
• Exhibit 52: US - Mobile data service subscription penetration of population, 2008-2014
• Exhibit 53: US - Available mobile video/TV services, March 2009
• Exhibit 54: US - Mobile video users and mobile TV subscriptions, 2008-2014
• Exhibit 55: US - Application revenue breakdown by type of service, 2008-2014