Online Games Market in Taiwan

Table of Contents

METHODOLOGY

GLOSSARY OF TERMS AND ABBREVIATIONS

I. EXECUTIVE SUMMARY

II. SOCIO-ECONOMIC OVERVIEW

• ECONOMY
  • Per Capita Income
• POPULATION
• UNIQUE CHARACTERISTICS OF TAIWANESE SOCIETY

III. PC HARDWARE, INTERNET AND BROADBAND

• PC HARDWARE
• INTERNET AND BROADBAND

IV. INTERNET CAFES

V. DEFINING ONLINE GAMES

VI. ONLINE GAMES MARKET OVERVIEW

• DRIVERS TO GROWTH
• INHIBITORS TO GROWTH
• UNIQUE CHARACTERISTICS OF ONLINE GAMES

VII. TOP ONLINE GAMES

• Soul of the Ultimate Nation (SUN)
• Webzen
• CABAL
• Fugleman
• Freestyle
• Cayenne Tech
• Rohan
• YNK Korea

VIII. TOP GAME OPERATORS

IX. EXTENDED COMPANY PROFILES

• CHINESE GAMER CORP.
  • History
  • Strategy
  • Games
  • Financial Information
• GAMANIA DIGITAL ENTERTAINMENT
  • History
  • Strategy
  • Games
  • TV Show
  • Payment Platform
  • Financial Information
• GIGAMEDIA LIMITED
  • History
  • Cambridge Entertainment Software (CES)
  • FunTown
  • T2CN
  • Financial Information
• INTERNATIONAL GAMES SYSTEM
  • History
  • Operation
  • Online Games
  • Financial Information
• INSREA
  • History
  • Games
• INTERSERV INTERNATIONAL INC.
  • History
  • Game Development
  • Financial Information
• SOFTSTAR ENTERTAINMENT INC.
  • History
  • Games
  • Financial Information
• SOFT-WORLD INTERNATIONAL CORP.
  • History
  • Strategy
  • Games
  • Financial Information
• WAYI INTERNATIONAL ENTERTAINMENT
  • History
  • Games
  • Financial Information
• WINKING
  • Fantastic Melody Online (FM Online)
• USERJOY
  • The Legend of Three Kingdoms Online

X. ONLINE GAMER BEHAVIOR AND PREFERENCES

XI. SOFTWARE PIRACY

• Forms of Piracy
• Government Anti-Piracy Enforcements

XII. RETAIL AND DISTRIBUTION STRUCTURE

• TOP CONVENIENCE STORE CHAINS

XIII. CONCLUSIONS

TABLE OF FIGURES

• Figure 1: Online Games Market Forecast 2006-2010 Data Table, $m
• Figure 2: Key Country Metrics
• Figure 3: Taiwan' s Population by Age Group
• Figure 4: Major Cities in Taiwan (population, thousands) October 2006 Data
• Figure 5: Correlation between PC Ownership and Education Levels
• Figure 6: Taiwan' s PC Penetration and Monthly Income (Income in USD)
• Figure 7: Growth of Internet Users in Taiwan (in millions of users)
• Figure 8: Broadband Penetration by Age Groups
• Figure 9: Photos of High-End Internet Cafes in Taiwan
• Figure 10: Examples of Web, Casual and MMORPG Games
• Figure 11: Online Games Market Forecast 2006-2010 Graph, $m
• Figure 12: Online Games Market Forecast 2006-2010 Data Table, $m
• Figure 13: Payment Models for Top Online Games
• Figure 14: Most Popular Online Game Forums April 2007
• Figure 15: Screen Shot of SUN
• Figure 16: Screen Shots of CABAL
• Figure 17: Screen Shots of Freestyle
• Figure 18: Select Top Titles in Operation in Taiwan
• Figure 19: Online Publisher Market Share CY 2006
• Figure 20: Comparison of Public Taiwanese Game Companies
• Figure 21: Game Company Revenue Growth 2003 to 2006
• Figure 22: Screen Shots of Wonderland Online
• Figure 23: Screen Shots of Huang Yi Online
• Figure 24: Chinese Gamer Financials 2003-2006
• Figure 25: Title Shots of Recent Updates of Lineage
• Figure 26: Screen shots of Gamania' s Maple Story and Mabinogi
• Figure 27: Hosts of Dian Wan Te Gong
• Figure 28: Gamania Financials 2003-2006
• Figure 29: Earnings of Gamania' s Subsidiaries (NT in 1,000s)
• Figure 30: Screen Shots of FunTown Games
• Figure 31: Screen Shots of T2CN' s Freestyle
• Figure 32: Gigamedia Financials 2003-2005
• Figure 33: IGS' s arcade consoles
• Figure 34: Screen Shots of Feng Sheng II
• Figure 35: Screen Shots of We Dancing Online
• Figure 36: IGS Financials 2003-2006
• Figure 37: Screen Shots from Audition
• Figure 38: Screen Shots from Dekaron
• Figure 39: Logos for Iron Phoenix, M2 and Swordsman Online
• Figure 40: Interserv Financials 2003-2006
• Figure 41: Screenshots from La Frontera
• Figure 42: Screenshot from Rich Online
• Figure 43: Softstar Financials Q3 2005-Q3 2006
• Figure 44: Screen Shots of Perfect World
• Figure 45: Screen Shots of Battle and Battle Dungeon in RF Online
• Figure 46: Soft-World Financials 2003-2006
• Figure 47: Characters from Yulgang
• Figure 48: Poster for SF Online
• Figure 49: Wayi Financials 2003-2006
• Figure 50: Screenshots of FM Online
• Figure 51: Screenshots of The Legend of Three Kingdoms Online
• Figure 52: Player categories by age groups
• Figure 53: Preferred form of fees
• Figure 54: Monthly spending on online entertainment (in NT$, NT$33=$1)
• Figure 55: Monthly spending on online games (in NT$, NT$33=$1)
• Figure 56: Player Experience
• Figure 57: Reasons for playing online games
• Figure 58: Factors in Choosing Games
• Figure 59: Favorite Type of Game
• Figure 60: Preferred Graphic Styles
• Figure 61: Reasons for Dissatisfactions
• Figure 62: Game Prepaid Cards
• Figure 63: Top Convenience Store Chains in Taiwan
• Figure 64: Rest Area at an Hi-life Store