Market Research Report
Baidu vs. Google: A Study of Search Engine Preferences among Chinese Youth
| Published by |
Pearl Research |
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| Published |
2008/01 |
Content info |
18 Pages |
| Product code |
PRL59617 |
| Price |
From US $ 995  |
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PDF by E-Mail Approx. 1-2 business days
Hard Copy/CD-ROM Approx. 3-4 business days
If you need expedited delivery, please call us.
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Table of Contents
- Background
- Executive Summary
- Comparison between Google and Baidu
- Pearl Research' s key findings
- “Foreigners like to use Google”
- First mover advantage for Baidu
- Baidu partnerships increases visibility
- Searches for multimedia content drives usage
- Youth-friendly services on Baidu increase stickiness
- Lower User Awareness for Google
- Google' s Advantages: Strong Brand Loyalty
- Google Users Tend to Have Higher Education Levels
- Trend Impact
- Google Profile
- Baidu Profile
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