The Online Games Market in India

I. Executive Summary and Key Takeaways

II. Socio-Economic Overview

• i. Economic growth
• ii. Size of middle class
• iii. Drivers to consumption of lifestyle items

III. Software Piracy

IV. Key Company Profiles

• Sify
• Actozsoft
• Gravity Interactive
• Level Up
• Local publishers
• Trade groups

V. Online Games Market: Drivers of Growth

• i. Online games market overview
• ii. Growth of Internet cafes
  • Sify' s iWay Internet cafe chain
  • Reliance WebWorld
• ii. Online games market development
  • A3
  • Ragnarok Online (RO)
  • Gunz Online
  • Online games pricing strategy
  • Billing and payment
  • Fragmented Indian market
  • Language and localization
• iii. Growth in Internet users and broadband penetration
  • Internet
  • India internet usage study
  • Broadband
• iv. Local content

VI. Inhibitors to Growth

• i. Low PC penetration and older PCs
• ii. Cultural barriers to games and lack of a games history
• iii. Price-sensitive consumers and low per-capita GDP
• iv. Challenging business environment
• v. Lack of experienced online game developers

VII. China vs. India

• i. Differences
• ii. Similarities

VIII. Chindia Strategy

• i. TOM and Indiagames
• ii. Indiagames Games-on-Demand

IX. Conclusion

• Figure 1: Key Country Metrics
• Figure 2: Households in India (by yearly income bracket)
• Figure 3: Factors contributing to the consumerization of urban India
• Figure 4: Online Games Market Projections 2006 to 2010
• Figure 5: Growth in Internet Cafes 2003 to 2008
• Figure 6: Users at Sify' s iWay chain
• Figure 7: Ad for Sify' s Counter Strike tournament
• Figure 8: Games Available at Sify' s Internet cafes
• Figure 9: Photo of Reliance WebWorld cafes
• Figure 10: Screenshots from A3, operated by Sify Corp.
• Figure 11: Advertisements for free Ragnarok play for a limited time
• Figure 12: Screenshots from Gunz Online
• Figure 13: Ragnarok Pricing in India
• Figure 14: Growth in Internet Users 2004, 2005 and 2008
• Figure 15: Hours Per Week Spent on the Internet
• Figure 16: Internet Subscribers and Broadband Penetration 2004 to 2006
• Figure 17: Market share of major ISPs in India
• Figure 18: Home PC Ownership 2003 to 2007
• Figure 19: Factors to improving India' s economy
• Figure 20: Matrix comparing India and China
• Figure 21: Screenshot of Indiagames' games-on-demand service