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Market Research Report

Phoenix Generation: Insights Into Chinese Consumers

Published by Pearl Research Contact us : +1-860-674-8796
Published 2008/06 Content info 100 Pages
Product code PRL69244
Price From  US $ 3500 Order/Price list
US $ 3500 Hard Copy
Delivery Time
PDF by E-Mail
Approx. 1-2 business days
Hard Copy/CD-ROM
Approx. 3-4 business days
If you need expedited delivery, please call us.
Description TOC

Table of Contents

  • Introduction to the China Youth Project
  • 4. About the China Youth Project
  • We First Met Zhu Feng
  • 6. Update on Zhu Feng
  • Popular Websites
  • 8. Websites to Watch
  • Basketball in China
  • 18. History and Growth of Basketball
  • 20. Chinese Streetball: The Harlem Globetrotters with Chinese Characteristics - Part 2
  • 23. Flair-Style-Flash: Why Kobe Bryant Trumps Yao Ming - Part 2
  • 25. Photos From Streetball in Beijing
  • 26. Streetball Terms
  • 28. Going Global: The NBA in China
  • 30. Li Ning Company Limited - Company Profile Snapshot
  • 31. Basketball in China: Conclusion
  • Chinese Hip-Hop
  • 32. Chinese Hip-Hop: “Forget the Message, just listen to the Beats”
  • 37. The Face of Chinese Rap: MC HotDog
  • 39. Changing Government Attitudes Towards Hip-Hop Fuels Its Growth
  • 40. Chinese Hip-Hop: Conclusion
  • Online Survey
  • 41. Highlights from Our Online Survey
  • 42. Methodology
  • 43. Key Highlights
  • 44. Demographics
  • 45. Internet Cafes Usage Varies
  • 46. Income is Below 3,000 RMB
  • 47. Entertainment Spending Varies Significantly
  • 48. Reading is the Most Popular Leisure Activity
  • 49. Online Games and Downloads are Top Online Activities
  • 50. Significant Portion of Youth are Dual Gamers
  • 51. PCs are Major Gaming Platforms
  • 52. High Desktop PC and Cell Phone Penetration
  • This is My Life: Interview Excerpts
  • 64. F. Tao: Just Do It”
  • 69. L. Kun: “Enjoy Your Life and Don' t Be Afraid To Make Mistakes”
  • 74. G. Ertan: “You Will Have No Regrets if You Try Your Best”
  • 79. Y. Zisheng: “You Only Have One Chance at Life”
  • 84. M. Liwen: “Never Give Up!”
  • 88. T. Qin: “Because It' s Fashionable”
  • 96. About Pearl Research
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