Report: Online Games Market in China TOC

Methodology
Glossary of Terms and Abbreviations
Defining Online Games

Executive Summary
PC Hardware
Internet and Broadband
Speed and Price of Broadband
“The Great Firewall of China”
Chinese Attitudes Towards the Internet

Internet Cafes
Demographic Profile
Government Regulations

Unique Characteristics of Online Games
Online Games Marketing

Games Market Top Trends
Company Updates
Seeking Content Worldwide
New Market Entrants and Emerging Companies
Lack of IPOs
Rising ARPU
Sichuan Earthquake on China' s Online Game Market

Games Market Forecasts
MMORPG
Casual Games
Casual Games Revenue Models
In-Game Advertising

Drivers to Growth
Inhibitors to Growth
Top Online Games
Leading Game Publishers and Operators

Giant Interactive Group
Key Highlights
Strategy
Games
Zhengtu Online
Financial Information
Future Outlook

NetEase
Key Highlights
Strategy
Games
Financial Information
Marketing Developments
Future Outlook

NetDragon
Key Highlights
Games
Financial Information
Marketing Developments
History
Future Outlook

Shanda
Games
Financial Information
Marketing Developments
History
Future Outlook

Sohu.com
Changyou
Key Highlights
Games Division
Tianlong Babu
Blade Online
Upcoming Titles
Financial Analysis
Future Outlook

Tencent
Key Highlights
Products
Financial Information
Marketing News
Future Outlook

The9 Limited
Key Highlights
Strategy
World of Warcraft
Games
Financial Information
Marketing Developments
Future Outlook

Perfect World
Key Findings
Strategy
Games
Financial Information

Guangyu Huaxia

9you
Games
Audition
Future Outlook

Kingsoft
Games
Financial Analysis
Marketing Developments
Conclusion

Appendix: Socio-Economic Overview, Software Piracy and Government Regulations

Socio-Economic Overview
Economy
Development in the Western Regions
Population
Per Capita Income
Regional Differences
One-Child Policy
Gaming Centers
Unique Characteristics of Chinese Society
Guanxi
Transparency and Corruption

Software Piracy
Internet Download and Peer to Peer File Sharing
Physical Piracy
Pirate Servers
Lack of government enforcement
Low per capita income and consumer habits

Government Regulations
Government Agencies Involved in Regulating Games
Fatigue System

Table of Figures

Figure 1: Matrix Comparing Casual and MMORPG Games in China
Figure 2: Market Forecasts 2006 to 2013 Data Table, $m
Figure 3: PC Sales (2005-2008)
Figure 4: Number of Broadband and Dial-Up Connections in China
Figure 5: Growth in Usage Rate of Gamers
Figure 6: Age of Internet Users
Figure 7: Frequency of Playing Games Among Internet Users
Figure 8: What Aspects of the Internet Should be Controlled?
Figure 9: Percentage of Internet cafe users in each city
Figure 10: Location for online gaming (multiple-choice)
Figure 11: Age Difference Among Chinese Internet Cafe Users
Figure 12: Main Purpose for Going to Internet Cafes
Figure 13: CounterStrike Online Web site
Figure 14: EA' s FIFA 2 gameplay
Figure 15: Sohu' s in-house developed TLBB
Figure 16: QWD1.com screenshot
Figure 17: ZT Online advertisements
Figure 18: Character from Fantasy Westward Journey
Figure 19: Online Games Market Forecast 2006-2013 Graph, $m
Figure 20: Online Games Market Forecast 2006-2013 Data Table, $m
Figure 21: Internet Cafe in Beijing
Figure 22: CrossFire, one of many shooters on the market
Figure 23: Top Online Games by Concurrent Users
Figure 24: Top Online Games Operators by Revenue
Figure 25: Game Operator Revenue Market Share 2008
Figure 26: Select Operator Licensing Relationships
Figure 27: Screenshots of 51.com
Figure 28: Screenshots of Giant Online
Figure 29: Screenshots of ZT Online
Figure 30: Giant User Metrics (in 000s)
Figure 31: Giant Interactive Title Matrix
Figure 32: Westward Journey II and Fantasy Westward Journey Metrics
Figure 33: NetEase Title Matrix
Figure 34: Screenshots of Tianxia II
Figure 35: NetEase' s Corporate Net Income and Revenues
Figure 36: Screenshot of Conquer Online
Figure 37: Screenshot of Eudemons Online
Figure 38: NetDragon' s Game Metrics
Figure 39: Top Three Games by NetDragon
Figure 40: NetDragon' s Corporate Net Income and Revenues Graph
Figure 41: NetDragon' s Corporate Net Income and Revenues ($m)
Figure 42: Screenshot of Mir II
Figure 43: Top Titles by Shanda
Figure 44: Shanda' s Corporate Net Income and Revenues (in millions)
Figure 45: Shanda Casual and MMORPG Metrics 2008
Figure 46: Advertising for Sohu' s Tianlong Babu in Taiwan
Figure 47: TianLong BaBu Metrics 2007-2008
Figure 48: Screenshots of TLBB
Figure 49: Duke of Mount Deer
Figure 50: Sohu Financial Performance (In $m)
Figure 51: Tencent Penguin Mascot
Figure 52: Tencent' s Title Matrix
Figure 53: Tencent' s Corporate Net Income and Revenues ($m)
Figure 54: The Brands of Tencent' s Gaming Business
Figure 55: Screenshot of the Burning Crusade
Figure 56: Screenshot of Soul of the Ultimate Nation (SUN)
Figure 57: The9' s Corporate Net Income and Revenues
Figure 58: Screenshots of Zhu Xian
Figure 59: Perfect World Select Titles Matrix
Figure 60: Perfect World Financial Analysis Q4 2008
Figure 61: Perfect World 2008 Fiscal Year Financials
Figure 62: Perfect World ARPU, Average Concurrent Users and APA
Figure 63: Guangyu Huaxia' s games
Figure 64: Screenshot of Audition
Figure 65: Screenshot of JX Online 2
Figure 66: Kingsoft MMORPG Metrics Q3 2008
Figure 67: Key Country Metrics
Figure 68: China' s Population by Age Group
Figure 69: Map of China' s Provinces
Figure 70: Major Cities in China (Population in millions)
Figure 71: Baidu screenshot

Online Games Market in China

Table of Contents

Table of Figures