Online Games Market in Korea

Table of Contents

• METHODOLOGY
• INTERNET AND PC USAGE
  • Internet Usage
  • Usage Patterns
  • Reasons for using Internet
  • Internet Shopping
  • Instant Messenger
  • Blogging
  • Households with PC / Information Devices
  • Broadband Usage Rate
• EXECUTIVE SUMMARY

• OVERSEAS EXPANSION PLANS
• CRACKDOWN ON WEB BOARD GAMES
• NEW TITLES IN THE PIPELINE
• RECESSION AND THE GAMES MARKET

• MARKET FORECASTS

• DRIVERS TO GROWTH

• INHIBITORS TO GROWTH

• UNIQUE CHARACTERISTICS OF ONLINE GAMES

• TOP ONLINE GAMES

• GAME PORTALS
• KOREAN GAME OPERATORS

• CJ INTERNET
• NEOWIZ
• NEXON
• NCSOFT
• NHN
• GRAVITY

• SOFTWARE PIRACY
• PC BANGS/INTERNET CAFES
• BILLING AND PAYMENT SYSTEMS

TABLE OF FIGURES

• Figure 1: Key Country Metrics
• Figure 2: Internet Usage Rate by Age (Rounded %)
• Figure 3: Internet Users by Age (in millions)
• Figure 4: Purposes of Using Internet (multiple responses, %)
• Figure 5: Internet Shopping Usage (ages 12 and over)
• Figure 6: Purchase Items by Internet Shopping (multiple responses)
• Figure 7: Instant Messaging usage Rate by Gender and Age
• Figure 8: Purposes of Using Instant Messaging (multiple responses)
• Figure 9: Blog Usage and Ownership Rate by Gender and Age
• Figure 10: Households with Information Devices (multiple responses)
• Figure 11: The Rate of Households with (Wired) Internet Access
• Figure 12: (Wired) Internet Access Type of Households (multiple responses)
• Figure 13: Online Games Market Forecast 2007-2011 Graph, $m
• Figure 14: Online Games Market Forecast 2007-2011 Data Table, $m
• Figure 15: Top Online Games at Internet Cafes, June 2009
• Figure 16: Top Internet Sites in Korea (Unique Visitors, Reach)
• Figure 17: Top Game Sites by Visitors
• Figure 18: Top Game Application by Unique Users
• Figure 19: Comparison of Korea' s Top Four Game Operators (KRW, billions)
• Figure 20: Revenues and Net Income of Top Korean Game Operators
• Figure 21: Netmarble Metrics: Unique Visitors, Paying Customers, ARPU
• Figure 22: Upcoming titles from CJ Internet
• Figure 23: Screenshot of Prius Online
• Figure 24: Ads for NBA Online
• Figure 25: Neowiz' s Revenues & Net Income 2001 to 2008 ($US)
• Figure 26: Pmang Metrics: Monthly Visitors, ARPU, Peak Concurrent Users
• Figure 27: Revenues by Title
• Figure 28: NCsoft Q4 2008 Revenue Mix by Geography
• Figure 29: Screenshots from Lineage 3
• Figure 30: Search Engine Market Share Korea
• Figure 31: Screenshot of Hangames
• Figure 32: Screenshots from Ragnarok II Online
• Figure 33: Piracy Software Rates in South Korea
• Figure 34: Internet Cafe Interior
• Figure 35: Payment Methods for Internet Content, market share (%)