Abstract
By 2011, the beauty food and drinks market is expected to be worth an
estimated $6.6bn, with a strong growth rate of 4.8% predicted until 2016. The
functional food and ingredient market has become well established across
multiple health platforms from heart health, joint health, and mood management
to sports performance. As a natural progression, the ability of foods to
deliver benefits on their appearance was inevitable. The main appeal of these
beauty foods, beverages and dietary supplements is their role as natural
anti-aging treatments, influencing the processes which cause wrinkles, a loss
of skin tone and elasticity. As aging consumers become more aware of the
visual damage of their skin there is an inevitable draw to the
anti-aging/beauty market. Anti-aging and beautifying products that target the
physiological processes of aging will become a likely purchase for this
consumer demographic. In order to formulate and develop specific marketing
claims for such products, a thorough understanding of the biology behind the
process of skin aging is required.
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