Table of Contents
Executive summary
- Market context
- PC-based video services hit the mainstream
- Delivering internet-based services to the TV
- Content provider and device manufacturer profiles
- The future of PC/TV convergence
Chapter 1 Introduction
- Introduction
- Who is this report for?
- Definitions
- Convergence
- Digital pay-TV (DTV)
- Digital terrestrial TV (DTT)
- Internet Protocol TV (IPTV)
- Internet TV
- Mobile broadband
- Mobile internet
- Mobile TV
- Video on demand (VOD)
- WiMAX
Chapter 2 Market context
- Summary
- Introduction
- PC/TV convergence market trends
- Broadband changes the rules of the game
- Higher speeds bring new content-related opportunities
- Consumers exploit broadband potential
- Changing the face of media consumption
- Broadband challenges remain
- Entertainment market in flux
- TV market in transition
- Changing content consumption patterns
- Traditional media hit
- Traditional advertising market under pressure
- Physical media is not (yet) dead
- Significant obstacles exist for online video distribution
- Move to high definition places greater demand on connectivity
- Piracy concerns restrict progress
- DRM restricts consumer uptake
- Content rights issues restrict geographic expansion
- Business model uncertainty reigns
- Content owners are still not providing full support for new
- distribution channels
Chapter 3 PC-based video services hit the mainstream
- Summary
- Introduction
- Online video delivery reaches the mass market
- Online video is no longer synonymous with low quality content
- Online video is a disruptive force in the video delivery arena
- IPTV may lose its competitive advantages
- Broadcasters take a more direct approach
- Broadcasters and content producers make strong investment to new
- channels
- BBC iPlayer provides numerous learning points
- One-stop online shops for broadcasters' content emerge
- Consumer uptake on the rise
- The demographic divide
- Maximizing online potential
- TV on the move
- Mobile TV starts to gain some momentum
- Not yet a mainstream proposition
- Alternative portable solutions are gaining more traction
- Significant challenges remain for mobile TV deployment
- Portable PC-based video boosted by netbooks and mobile broadband
- Netbook market growth will boost demand for portable video
- Mobile broadband offers new possibilities
Chapter 4 Delivering internet-based services to the TV
- Summary
- Introduction
- Digital entertainment devices get connected
- The death of the ' living room PC' concept?
- No one-size-fits-all home content hub exists
- In-home content sharing takes center stage
- Direct TV connection is essential if online video is to become mainstream
- Media extender market makes slow progress
- Consumer electronics devices get in on the act
- Major TV manufacturers launch Ethernet-connected models
- Widget-based services emerge
- Yahoo and Intel drive a widget-based approach
- Does consumer demand for connected TVs exist?
- Does delivering internet services to the TV make sense?
- Internet connectivity takes DVR-based services to the next level
- Satellite pay-TV operators look to gain a foothold in the VOD
- market
- Online video: complement or substitute?
- Games console manufacturers push online video services
- Sony and Microsoft battle for the living room
- Sony playing catch-up
- Consoles already well regarded as multimedia hubs
- Consoles add to the video disruption
- Connecting the PC and TV environments is a difficult task
Chapter 5 Content provider and device manufacturer profiles
- Summary
- Introduction
- Amazon
- Apple
- BBC iPlayer
- Comcast
- Google / YouTube
- HP
- Microsoft Xbox 360
- NBC/Fox Hulu
- Netflix
- Sony
Chapter 6 The future of PC/TV convergence
- Summary
- Introduction
- The future of PC/TV convergence
- Online video will be a mainstream alternative to traditional distribution
- Content owners must fully embrace new distribution channels
- DRM will remain a stumbling block
- Business model uncertainty will continue
- Internet-connected, networked consumer electronics devices will become the
norm
- Leveraging content across multiple distribution platforms will be essential
- Broadband providers must be fairly recompensed for their role in content
delivery
Chapter 7 Index
List of Figures
- Figure 2.1: Global consumer broadband subscribers, by platform, 2007-2012
- Figure 2.2: Global consumer broadband subscribers (000s), by region,
2007-2012
- Figure 2.3: Broadband uptake boosts multimedia usage (% users by
activity), UK
- Figure 2.4: Use of traditional communications services on the decline in
the UK (minutes per person per day), 2002 and 2007
- Figure 2.5: Increasing internet usage hits TV viewing
- Figure 2.6: Uptake of new media platforms lower among older consumers
- Figure 2.7: New video distribution platforms are gaining traction
- Figure 2.8: Proportion of advertising spend attributable to TV and
internet, by country (% proportion), 2007
- Figure 2.9: The importance of internet advertising (% of advertising
spend), by country, 2006-7
- Figure 3.10: Short-form content still rules in the online world (% users
accessing content by type and country)
- Figure 3.11: User-generated content is highly valued by younger consumers
- Figure 3.12: Proportion of broadcasters' IT budget being invested in new
distribution channels
- Figure 3.13: Proportion of online population streaming online video,
December 2008
- Figure 3.14: Online video reaches 80% of US consumers
- Figure 3.15: US online video viewing declines with age
- Figure 3.16: Online video usage declines with age
- Figure 3.17: Factors that would encourage greater use of online video
services
- Figure 3.18: Mobile multimedia usage remains relatively low
- Figure 3.19: Portable video usage remains relatively low
- Figure 3.20: The rise of mobile broadband
- Figure 4.21: Watching TV and surfing the web concurrently is commonplace
- Figure 4.22: Worldwide console shipments, 2005-2007 113
- Figure 4.23: Consumers show some interest in console-based multimedia
applications
- Figure 5.24: The rise of legitimate online TV services in the UK
- Figure 5.25: Content provider and device manufacturer summary
List of Tables
- Table 2.1: Global consumer broadband subscribers (000s), by platform,
2007-2012
- Table 2.2: Global consumer broadband subscribers (000s), by region,
2007-2012
- Table 2.3: Proportion of UK internet subscribers participating in
multimedia usage by type (% users)
- Table 2.4: Time spent using communications services (minutes per person
per day, UK), 2002 and 2007
- Table 2.5: TV viewing habits in comparison to internet usage
(respondents), France, Germany, Italy, UK, US and Japan
- Table 2.6: Uptake of communications services, by age (proportion of UK
households)
- Table 2.7: Time spent watching movies/TV programmes (% of viewers watching
at least one hour per week, UK)
- Table 2.8: Proportion of advertising spend attributable to TV and
internet, by country (% proportion), 2007
- Table 2.9: The importance of internet advertising (% of advertising
spend), by country, 2006-7
- Table 3.10: UK online video usage (% users accessing content), 2008
- Table 3.11: Types of online content most valued by different age groups (%
users), UK, 2007
- Table 3.12: % of online population streaming online video, December 2008
- Table 3.13: US consumer TV and video viewing patterns (% users), 2008-09
- Table 3.14: Average time spent watching online video (hours per week, US)
- Table 3.15: Proportion of households using the internet for multimedia
applications (by age, UK)
- Table 3.16: Proportion of adult internet users using mobile phones to
watch video content (% users)
- Table 3.17: Portable device usage for multimedia (% users by frequency),
UK, 2008
- Table 3.18: Notebook mobile broadband users (000s, global), 2008-2014
- Table 4.19: Users watching TV and surfing the internet concurrently (%
user by frequency), 2008
- Table 4.20: Global console hardware shipments (000s), 2005-2008
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