Abstract
In North America, Europe and, to an extent, Japan, the food and drink industry
has been significantly impacted by the downturn. Recession in these markets
has radically altered consumer behavior across the board, and essentials such
as food and drink are by no means exempt. While consumers are not going to
stop buying groceries, recession has both a real and a potential impact on
household incomes and budgets. Falls in actual income caused by recession and
the possibility of reduced future income have entailed major changes in
spending on food and drink in developed economies.
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