New Profit Opportunities in Health, Convenience & Indulgence: Insight into the major drivers in the food and drinks industry

The consumer megatrends of convenience, health and pleasure drive demand for new types of food and drink that are packaged in new ways, distributed through alternative channels and are consumed at non-traditional occasions. Manufacturers and retailers who really understand the impact made by the megatrends on consumer purchasing decisions will not only create a more desirable product line - they will see the opportunities for increasing market share, improving margins and engendering loyalty that may be invisible to competitors whose vision of the future is limited to "more health, more convenience, and more enjoyment.

Investigating Megatrends: Successful strategies in convenience, health and Indulgence is a new management report from Business Insights revealing the emerging opportunities in the food and drink industry for products that fit with the consumer megatrends. The report provides a field guide to attaining higher margins, greater loyalty and increased share of stomach .