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This report sets out to identify the key issues, trends and developments that are shaping the European bakery and cereal markets, the report
contains detailed analysis on the major categories of the bakery and cereal industry: bread and rolls, breakfast cereals, cakes and pastries, morning
goods, savoury biscuits and sweet biscuits. It contains easily comparable data on the market value, volume, distribution, market share, expenditure
and consumption for each category, plus market forecasts to 2006.
The report examines future problems, innovations and potential growth areas within the bakery and cereal market. It also provides detailed
information on how the market sectors have performed and are currently performing, as well as predicting where they will go in the future. This report
illustrates how bakery and cereal markets are changing across Europe. The report aims to identify the trends, issues and developments that are
currently shaping the industry and those that are likely to influence the markets over the next few years by using detailed market value and volume
data across all sub-segments of the industry. | 
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