New Profit Opportunities in Health and Nutrition to 2009: Changing consumer concerns and market influencers in food and drinks

Table of Contents

• Chapter 1 Introduction to the Report 16
  • Aim of the report 16
  • Identifying the main health-related issues influencing the food and drinks
  • industry at present 18
• Chapter 2 Identifying Consumers Health
  • Concerns 22
  • Summary 22
  • Introduction 23
  • Obesity 23
  • A definition 23
  • The unhealthy facts 24
  • Nutritional influence 25
  • Who/what is accountable for the rising levels of obesity? 26
  • Adults versus children 27
    • What factors are causing obesity in children? 27
    • What factors are causing obesity in adults? 28
  • Obesity case study: Weight Watchers reinvention 28
  • Diabetes 30
  • A definition 30
  • The unhealthy facts 31
  • Diabetic food and drinks 32
  • Healthy meal recommendations 32
    • Breakfast 32
    • Lunch and dinner 32
  • Diabetic-friendly products 33
  • Product opportunities 34
  • Ingredients 35
    • Tagatose 35
    • Chromium 36
  • Dieting choices -- far too many to choose from? 37
  • The typical length of a diet 38
  • Low fat/low calorie diets remain the most popular for consumers 39
  • Promoting a long-standing breakfast product as a diet food 40
  • Glycaemic Index: the next big thing? 42
  • What is the GI diet? 43
  • GI diets and diabetes 45
    • New Zealand strongly in favour of GI 45
  • Nutritionists expert opinions on the GI diet 47
  • The small issue of exercise... 48
  • Over the last six months, how often have you exercised, on average, per week? 49
  • The impact of food scares on consumers perceptions of the food and drinks industry 50
  • GM foods 51
  • Global snapshot of the GM food market 53
    • The United Kingdom 54
    • Asia 54
    • Russia 55
    • Africa 56
    • Australia 56
    • The United States 57
  • Are consumers likely to accept GM foods into their daily diet over the next five years? 57
• Chapter 3 Profitability Hotspots and
  • Innovation Opportunities 60
  • Summary 60
  • Introduction 61
  • Steady market growth expected for the healthy food and drinks market 61
    • How successful in terms of sales do you believe the next five years will be globally for the health food and drinks market? 61
  • Most profitable target audiences for health food and drinks 62
  • The most successful healthy food and drinks sectors to 2009 65
  • Functional food and drinks 67
    • Future success potential of functional food and drink products 67
  • With all this activity, are consumers prepared to pay a premium price for functional products? 68
    • Functional versus organic 68
  • Senior consumers are ready and waiting for functional and healthy products to promote longevity 69
    • Which organic products do older consumers typically purchase? 71
  • Glico functional food and drinks -- best practice company from a best practice country 71
  • Profitability hotspots 73
  • Profitability hotspots in the healthy food and drinks arena at present 73
  • Profitability hotspots in 2009 74
  • Low carb versus low calorie competition assessment 76
• Chapter 4 New Product Development 80
  • Summary 80
  • Introduction 81
  • Launching a successful new product is difficult enough, let alone launching a
  • healthy new product... 81
  • Which healthy brands/private labels are consumers most interested in? 81
    • Cadburys easily beats the diet products in terms of consumption 82
  • Retailer private label 83
  • Foodservice 84
  • Low carb 85
  • Industry insight into the next big thing in healthy NPD 86
  • Drinks 86
    • Perceptions of healthy drink products to 2009 86
  • Foods 87
    • Perceptions of healthy food products to 2009 87
    • Future forecast: top 10 successful healthy food products to 2009 88
  • Innovative functional and low calorie product launches 89
    • Australia: fortified water 89
    • Australia: nutritional food range 89
    • Germany: vitamin-enhanced spreads 90
    • South Africa: the first prebiotic brand in the UK 90
    • United States: low calorie ready meals 91
    • United States: fortified berries 91
    • United States: soy burger to replace veggie burger 91
  • Anti-ageing products 91
    • Lessons to be learned by the food and drinks industry from the
    • growing skincare market targeting consumers age concerns 92
    • Antioxidants for anti-ageing 93
  • Omega-3 94
    • The research 94
    • The health benefits of omega-3 95
    • Sources of omega-3 96
    • Products sold on their omega content 96
  • Focus on salt reduction 97
  • Arguments for salt 97
  • Arguments against salt 98
  • The food and drink industrys reaction and future action 99
    • Sodium reductions already made in some processed food sectors 100
    • Sid the slug campaign 101
    • Retailers reactions: The Co-op 102
    • Manufacturers reactions 102
  • Next on the agenda -- sugar 103
  • Vegetarian and meat-free products 104
  • The future potential for vegetarian/meat-free products in the next five years 104
  • Branded, high quality, healthy vegetarian products are the way forward 106
  • Innovative vegetarian/healthy product launches 106
    • Health is wealth 107
• Chapter 5 Conclusions and Profit
  • Opportunities By Market
  • Category 110
  • Summary 110
  • Introduction 111
  • Dairy 111
    • Promoting the probiotics content of dairy products 111
    • Promoting the benefits of dairy for pregnancy 112
  • Confectionery 113
  • Soft drinks 113
    • Fruit juices related to particular body parts/ailments 114
    • Vegetable juices related to particular body parts/ailments 115
  • Alcoholic drinks 115
  • Bakery 118
  • Snacks 119
  • The gluten-free diet 120
    • What is coeliac disease? 120
    • Sources of gluten that have to be avoided on a gluten-free diet 121
    • Manufacturers of gluten-free products 122
    • Glutano -- manufacturing gluten-free products 122
  • Meal solutions 124
    • Opportunities for healthy canned meals range with added vitamins and minerals 124
    • Canned meat 125
    • Canned pasta 125
    • Canned vegetables 126
  • Definitions 127
  • Index 129
• List of Figures
  • Figure 1.1: Highly important consumer concerns with a view to the potential future impact on food and drink development 20
  • Figure 2.2: How long is the typical diet? 39
  • Figure 2.3: What are the most popular diets according to the consumers? 40
  • Figure 2.4: Is the GI diet set to become the next big dieting trend? 43
  • Figure 2.5: The Australian GI symbol 46
  • Figure 2.6: Is exercise as important as dieting to consumers? How often do consumers exercise per week? 50
  • Figure 2.7: What impact do you believe food scares such as BSE/CJD and bird flu have had on consumers perceptions of the food and drinks industry? 50
  • Figure 2.8: Are consumers increasingly likely to accept GM foods into their daily diet over the next five years? 58
  • Figure 3.9: How successful in terms of sales do you believe the next five years will be globally for the health food and drinks market? 62
  • Figure 3.10: Age groups expected to experience the most NPD activity over the next five years 63
  • Figure 3.11: What do you perceive to be the most profitable health food and drinks sectors over the next five years? 66
  • Figure 3.12: How do you perceive the future success of the following functional products over the next five years? 68
  • Figure 3.13: Consumers willingness to pay a premium for functional versus organic 69
  • Figure 3.14: Profitability hotspots in the healthy food and drinks arena at present 74
  • Figure 3.15: Profitability hotspots in the healthy food and drinks arena by 2009 76
  • Figure 4.16: Cadburys easily beats the diet product examples in terms of consumption 82
  • Figure 4.17: Have you purchased any of the following retailers private label products in the past 12 months? 84
  • Figure 4.18: Have you purchased any of the following foodservice branded products in the past 12 months? 85
  • Figure 4.19: Have you purchased any of the following low carb branded products in the past 12 months? 86
  • Figure 4.20: Future forecast: top 10 successful healthy food products to 2009 88
  • Figure 4.21: Heinz soup -- reduced salt 100
  • Figure 4.22: Sid the Slug -- anti-salt campaign 102
  • Figure 4.23: Vegetarian-friendly cereals with added health benefits, soya milkshakes and meat-free pepperoni pizza 108
• List of Tables
  • Table 1.1: Rating the importance of the influence of 11 consumer concerns on the development of the food and drinks industry 19
  • Table 2.2: Do you think the food and drinks industry should be held responsible for the rising levels of obesity in children? 26
  • Table 2.3: How important do you consider the following factors in the controversial debate on rising levels of obesity in children? 27
  • Table 2.4: How important do you consider the following factors in the controversial debate on rising levels of obesity in adults? 28
  • Table 2.5: Prevalence of diabetes in the seven major markets 31
  • Table 2.6: Which of the following diets have consumers tried in the past? 40
  • Table 2.7: What impact do you believe food scares such as BSE/CJD and bird flu have had on consumers perception of the food and drinks industry? 51
  • Table 3.8: How successful in terms of sales do you believe the next five years will be globally for the health food and drinks market? 61
  • Table 3.9: Age groups expected to experience the most NPD activity over the next five years 63
  • Table 3.10: What do you perceive to be the most successful health food and drinks sectors over the next five years? 66
  • Table 3.11: Future success potential of functional food and drink products 67
  • Table 3.12: Profitability hotspots in the healthy food and drinks arena at present 73
  • Table 3.13: Profitability hotspots in the healthy food and drinks arena by 2009 75
  • Table 3.14: Low carb versus low calorie competition assessment 77
  • Table 4.15: Have you purchased any products from the following companies/brands in the past 12 months? 83
  • Table 4.16: Perceptions of healthy drink products to 2009 86
  • Table 4.17: Perceptions of healthy food products to 2009 87
  • Table 4.18: Lessons to be learned by the food and drinks industry from the growing skincare market targeting consumers age concerns 92
  • Table 4.19: Antioxidants for anti-ageing 93
  • Table 4.20: Food and drinks companies plans to reduce levels of salt in their products 103
  • Table 4.21: What is the future potential for vegetarian/meat-free products in the next five years? 104