Table of Contents
Chapter 1 Market development 18
- Summary 18
- Introduction 19
- European food retail market value 19
- Consolidation of retailer market share in Europe 21
- Price pressures and regulatory action 24
- France 25
- Germany 26
- Italy 27
- Sweden 27
- UK 28
- Leading foreign players 29
- Leading food retailers 31
- Maturity of the European food retail market 33
Chapter 2 Future store formats 38
- Summary 38
- Introduction 39
- Food retail market segmentation 39
- Diversification into convenience stores 41
- Regulation and store opening hours 42
- The growth of discounters 44
- Expansion of product offering 49
- Fresh produce 49
- Branded products in store 50
- The impact on private label 52
- Changes in space allocation 54
- Growth of fresh produce in discounters 56
- Increase in non-food in supermarkets 56
- Expansion of online offering 58
- Online users in Europe 58
- Online offering by retailer 59
- Effect on in stores sales 61
- Case study: The Metro Group's future store 62
- Introduction 62
- The technology 62
- The personal shopping assistant 62
- Electronic pricing labels 63
- Information terminals 64
- Supply chain rationalization 65
- Conclusions 68
Chapter 3 Growth of private label 70
- Summary 70
- Introduction 70
- Private label development 71
- Belgium 72
- France 73
- Germany 74
- Italy 74
- Netherlands 75
- Spain 75
- UK 76
- Promotion and pricing activities 77
Chapter 4 Future private label brands 80
- Summary 80
- Introduction 81
- Discount private label 81
- Premium ranges 83
- Private label and ethical retailing 89
- Nutritional labeling 90
- Salt and fat reduction in private label products 92
- Locally sourced products 95
- Key innovators in local products 96
- Fair Trade 102
- The future of mainstream brands 105
Chapter 5 Conclusions 114
- Summary 114
- Introduction 115
- The future of the European grocery retail market 115
- Leading innovative retailers 115
- Key formats in Europe 117
- Convenience growth strategies for manufacturers 118
- Develop products for convenience stores 118
- Supply discount stores 121
- The private label threat 122
- Ethical retailing 123
- Innovate 124
- Be innovative in product formulation 124
- Develop innovative packaging 125
- Broaden brand portfolio to target more consumers 126
- Upgrade to super-premium 126
- Create value brands to compete with discount private labels 127
- Joint ventures for co-branding 128
- Index 129
List of Figures
- Figure 1.1: European regions that have experienced the most change in the
food and drink retail market in the last 5 years 21
- Figure 1.2: Market shares of the top 5 and top 10 retailers in Europe,
(%), 2004 22
- Figure 1.3: Forecast growth, (%), 2005-2010 vs. market share of the top 5
retailer, (%), 2004, by country 23
- Figure 1.4: Regulatory analysis by country 25
- Figure 1.5: Maturity and sophistication of the European food retail market
by country 34
- Figure 2.6: Food retail market segmentation: % share, by value, 2004 39
- Figure 2.7: The fastest growing formats in terms of market share across
Europe over the next 5 years 40
- Figure 2.8: Discounter presence vs. market consolidation 48
- Figure 2.9: The level of impact on sales of private label products with
branded products in hard discounters 53
- Figure 2.10: Internet user growth, %, 2000-2005 58
- Figure 2.11: How will the relationship between online and in store
retailing change for multiple grocers across Europe in the next 5 years? 61
- Figure 2.12: Technology in the Future Store 63
- Figure 2.13: The smart chip 65
- Figure 2.14: Potential benefits of RFID, from supply chain to after sales
67
- Figure 3.15: Private label sectors that will have the biggest impact on
brands across Europe in the next 5 years 71
- Figure 3.16: Private label shares by country, (% value), 2004 72
- Figure 3.17: The level of importance for various promotion/pricing
activities in food and drink retailing over the next 5 years 77
- Figure 4.18: Leading European retailer value private labels 81
- Figure 4.19: Factors driving premiumization 85
- Figure 4.20: Leading European retailers premium private labels 87
- Figure 4.21: Warburtons Cranberry Fruit Loaf 88
- Figure 4.22: How important are ethical/ responsible practices to the
future success of food and drink retailing? 89
- Figure 4.23: Tesco nutritional labeling 90
- Figure 4.24: Delhaize nutritional labeling 91
- Figure 4.25: Marks & Spencer gourmet additive free crisps 94
- Figure 4.26: Filière QualitECarrefour 96
- Figure 4.27: Reflets de France 97
- Figure 4.28: EU organic logo 100
- Figure 4.29: Organic private label ranges 101
- Figure 4.30: Fair Trade logo 103
- Figure 4.31: Nestle Fair Trade coffee 104
- Figure 4.32: Mainstream brands are being squeezed by premium and discount
labels 105
- Figure 4.33: Nativa White Tea 107
- Figure 4.34: % of innovative product launches in each category, 2000-2005
108
- Figure 4.35: Wellness Coca-Cola Functional Drink 109
- Figure 4.36: Gira & Gratta Cheese + Rotary Grinder 110
- Figure 4.37: Tyrrells, Kettle Chips and Walker's Sensations innovative
premium snacks 111
- Figure 5.38: Leading examples of products for convenience stores 119
- Figure 5.39: Types of private label products that will experience an
increase in sales over the next 5 years 122
- Figure 5.40: Brand manufacturers' labeling initiatives 123
- Figure 5.41: Ty Nant Still Water 125
- Figure 5.42: Varieties of beer under the Kronenbourg brand 126
- Figure 5.43: Nestle have a wide portfolio of brands 127
- Figure 5.44: MEler have created joint ventures for added credibility 128
List of Tables
- Table 1.1: Food retail market value by country, $bn, 2005-2010 20
- Table 1.2: Leading foreign players by country, 2004 29
- Table 1.3: Leading grocery retailers, 2005 31
- Table 2.4: Value of convenience store food and drink sales by country,
2005-2010 (US$m) 41
- Table 2.5: European store opening hours 43
- Table 2.6: Discounter presence by country, (%), 2004 44
- Table 2.7: Leading multi-format retailers with discount operations 46
- Table 2.8: UK grocery space data, average (%), 2005 54
- Table 2.9: UK grocery space data, average (%), 2005 (Cont) 55
- Table 2.10: Online offering by retailer 59
- Table 4.11: The value (US$bn) of specialty food and drinks markets, by
country, 2005-2010 84
- Table 4.12: Wealth groups in Europe (m) 2000-2005 86
- Table 4.13: Value of the global (Europe and US) organic food and drink
markets by key product markets, $bn, 2005-2010 99
- Table 5.14: The leading innovative retailers in food and drinks retailing
over the next 5 years 115
- Table 5.15: European regions that will experience the most growth in terms
of market share in convenience and discount stores in the next 5 years 118
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